Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Ogilvy Canada

🔹 Location: Toronto, Canada

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative ideas for client marketing materials across various touchpoints
• Collaborating with an Art Director partner and account team to meet client expectations
• Mentoring and onboarding other writers as needed
• Managing workload and time effectively

ASSUMPTION: This role requires a high level of creativity, collaboration, and project management skills. The ideal candidate will have a strong portfolio showcasing their ability to bring brands to life across multiple channels.

📋 Key Responsibilities

✅ Be a brand steward, ensuring consistent and on-brand messaging

✅ Ideate and execute sound creative ideas for client marketing materials

✅ Create concepts that show a thorough understanding of the strategy and are extendable into campaigns

✅ Write expert, branded copy that resonates with the target audience

✅ Develop and maintain an in-depth understanding of our client’s brand voice and implement it into all creative jobs

✅ Work independently and collaboratively with an Art Director partner to develop ideas, refine concepts, and ensure creative vision is achieved and client expectations are met

✅ Work with account team to obtain project specifics: strategy, budget, and schedule

✅ Team up with peers to overcome obstacles and create client success

✅ Offer client and team members innovative advice and solutions from industry examples and experience

✅ Help organize, maintain, and oversee creative standards and guidelines

✅ Offer insight on creative briefs and schedules

✅ Work within tight deadlines and manage time effectively

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific needs of the client and the agency.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 5-7 years of experience as a copywriter

Required Skills:

• Proven ability to craft compelling headlines and copy
• Strong creative and conceptual vision
• Excellent communication and presentation skills
• Ability to work independently and collaboratively
• Proven ability to manage multiple projects and meet tight deadlines
• Demonstrated understanding of clients’ business needs and the ability to concept and design compelling solutions that align with overall creative strategy
• Proven ability to listen, digest, and resolve client feedback with a creative solution and a positive, can-do attitude

Preferred Skills:

• Experience working with global brands
• Fluency in French

ASSUMPTION: While not explicitly stated, experience working with global brands and fluency in French may be beneficial for this role due to Ogilvy Canada's diverse client base and bilingual nature of the Canadian market.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for Senior Copywriter roles in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Generous time off policies
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility to work additional hours as needed to meet project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Copywriter roles in Toronto. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ogilvy Canada operates within the advertising services industry, focusing on building clients' businesses by making their brands matter across all channels.

Company Size: Ogilvy Canada has 201-500 employees, providing a mid-sized agency environment that offers ample opportunities for collaboration and growth.

Founded: Ogilvy Canada was founded in 1948 by David Ogilvy and has since grown into a global advertising and marketing communications agency.

Company Description:

• Ogilvy Canada exists to build its clients' businesses by making their brands matter.
• The agency develops strategies, communications, and experiences that drive client results across all channels.
• Ogilvy Canada has offices in Toronto, Montreal, and Quebec City, staffed by over 325 communication specialists.

Company Specialties:

• Marketing influence
• Strategy
• Advertising
• Branding
• Experiential marketing
• Digital marketing
• Retail marketing
• Alternative marketing
• Public relations
• Branded blogs
• Media planning and buying
• Social media
• SEO and SEM
• Content marketing
• Visual identity
• Consumer packaged goods
• Customer journey mapping
• Brand strategy
• Influencer campaign strategy

Company Website: http://ogilvy-canada.com/en

ASSUMPTION: Ogilvy Canada's diverse range of specialties allows it to offer comprehensive marketing solutions to its clients, making it an attractive option for candidates seeking a well-rounded agency experience.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting.

Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with Art Directors, account teams, and other copywriters.

Work Arrangement: This role is on-site, with the expectation that the Senior Copywriter will be present in the Toronto office for collaboration and client meetings.

Growth Opportunities:

• Mentoring and onboarding junior copywriters
• Taking on additional responsibilities, such as leading creative projects or teams
• Expanding skills and expertise through Ogilvy's professional development opportunities

ASSUMPTION: Ogilvy Canada's large employee base and diverse client roster provide ample opportunities for growth and advancement within the agency.

🌍 Location & Work Environment

Office Type: Ogilvy Canada's Toronto office is a collaborative, creative workspace designed to foster innovation and teamwork.

Office Location(s): 155 Queens Quay E, Toronto, Ontario M5A 1B6, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering a wide range of entertainment and recreational opportunities.
• The city is also a major business hub, with a strong economy and numerous job opportunities in various industries.
• Toronto has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The Toronto office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Creative brief presentation and portfolio review with the Creative Director and Art Director
• Final interview with the Creative Director and/or other senior team members

Key Assessment Areas:

• Creativity and conceptual thinking
• Writing skills and brand voice consistency
• Collaboration and teamwork
• Problem-solving and adaptability
• Presentation skills and client management

Application Tips:

• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare a creative brief presentation showcasing your ability to develop and execute creative ideas for a hypothetical client.
• Research Ogilvy Canada's clients and recent campaigns to demonstrate your familiarity with the agency and its work.
• Be prepared to discuss your writing process, creative inspirations, and how you approach brand voice consistency.

ATS Keywords: Copywriting, creative ideas, brand stewardship, concept development, client collaboration, project management, mentoring, creative strategy, problem-solving, time management, communication, teamwork, attention to detail, adaptability, client feedback resolution, campaign development

ASSUMPTION: Ogilvy Canada's interview process is designed to assess candidates' creative skills, problem-solving abilities, and cultural fit within the agency. Successful candidates will demonstrate a strong portfolio, excellent communication skills, and a passion for storytelling.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, JIRA)
• Creative brief and portfolio presentation tools (e.g., Keynote, Google Slides)

ASSUMPTION: Familiarity with industry-standard creative and project management tools is essential for this role. Candidates should be comfortable using these tools to collaborate with team members and manage projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Bravery
• Innovation
• Collaboration
• Integrity
• Inclusion

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to feedback
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment?
• Are you comfortable presenting and defending your ideas to clients and internal stakeholders?
• Can you adapt your writing style to match various brand voices and tones?
• Do you have a strong work ethic and a commitment to delivering high-quality work on time?

ASSUMPTION: Ogilvy Canada values candidates who are creative, collaborative, and adaptable, with a strong work ethic and a commitment to delivering high-quality work. Successful candidates will demonstrate a strong portfolio, excellent communication skills, and a passion for storytelling.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Adapting to various brand voices and tones
• Working collaboratively with Art Directors and account teams
• Resolving client feedback and maintaining a positive attitude
• Keeping up with industry trends and best practices

ASSUMPTION: The Senior Copywriter role at Ogilvy Canada presents unique challenges that require strong project management skills, adaptability, and a commitment to delivering high-quality work under tight deadlines.

📈 Similar Roles Comparison

• Unlike other advertising agencies, Ogilvy Canada places a strong emphasis on brand stewardship and maintaining a consistent brand voice across all touchpoints.
• Ogilvy Canada's diverse range of specialties allows it to offer comprehensive marketing solutions to its clients, making it an attractive option for candidates seeking a well-rounded agency experience.
• Career progression within Ogilvy Canada may include taking on additional responsibilities, such as leading creative projects or teams, or moving into a management role within the agency.

ASSUMPTION: Ogilvy Canada's unique approach to brand stewardship and comprehensive marketing solutions sets it apart from other advertising agencies, providing candidates with a well-rounded agency experience and ample opportunities for growth and advancement.

📝 Sample Projects

• Developing a comprehensive brand voice guide for a global consumer packaged goods client
• Creating a integrated marketing campaign for a retail client, including print, digital, and social media components
• Writing and designing a series of email newsletters for a B2B technology client, featuring thought leadership content and product updates

ASSUMPTION: The sample projects listed above are intended to provide candidates with an understanding of the types of projects they may work on as a Senior Copywriter at Ogilvy Canada. Actual projects may vary based on the specific needs of the client and the agency.

❓ Key Questions to Ask During Interview

• Can you describe the creative process at Ogilvy Canada and how copywriters collaborate with Art Directors and account teams?
• How does Ogilvy Canada approach brand voice consistency across multiple touchpoints and channels?
• What opportunities are there for professional development and growth within the agency?
• How does Ogilvy Canada support work-life balance for its employees?
• Can you provide examples of successful campaigns that Ogilvy Canada has developed for its clients, and how the agency measures their impact?

ASSUMPTION: The key questions listed above are intended to help candidates better understand Ogilvy Canada's creative process, brand voice approach, professional development opportunities, work-life balance, and campaign success metrics. Asking these questions demonstrates a candidate's interest in the role and the agency, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Ogilvy Canada's careers page
• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare a creative brief presentation showcasing your ability to develop and execute creative ideas for a hypothetical client.
• Research Ogilvy Canada's clients and recent campaigns to demonstrate your familiarity with the agency and its work.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.