📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: U.S. Bank
🔹 Location: New York, NY
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3+ days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading the in-house creative team as the primary writer, developing compelling copy across various channels
- Managing and mentoring other writers to ensure high-quality work and professional growth
- Collaborating with art directors, designers, and other team members to create cohesive and impactful campaigns
- Overseeing multiple projects simultaneously, ensuring all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness
- Staying up-to-date with industry trends and proactively bringing new ideas and innovative approaches to the team
ASSUMPTION: This role requires a strong background in advertising and social media, with a proven track record of leading creative projects and managing other writers. Experience in financial services and branding is a plus.
📋 Key Responsibilities
✅ Serve as the lead writer for our in-house creative team, developing compelling and effective copy for a variety of channels including digital, print, social media, and integrated campaigns
✅ Collaborate with art directors, designers, and other team members to create cohesive and impactful campaigns that align with our brand strategy and business goals
✅ Manage and mentor a team of copywriters, providing guidance, feedback, and support to ensure high-quality work and professional growth
✅ Oversee multiple projects simultaneously, ensuring that all deliverables are on-brand, on-time, and meet the highest standards of creativity and effectiveness
✅ Develop and maintain a deep understanding of our brand voice and tone, ensuring consistency across all communications
✅ Stay up-to-date with industry trends and best practices, and proactively bring new ideas and innovative approaches to the team
✅ Work closely with clients and stakeholders to understand their needs and objectives, and translate them into compelling creative solutions
✅ Demonstrate familiarity with AI technologies and an openness to exploring new approaches and tools to enhance creative processes and outcomes
ASSUMPTION: This role requires strong writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling. Excellent project management skills are also necessary to juggle multiple projects and deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, English, Journalism, Marketing, or a related field
Experience: Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Required Skills:
- Proven experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Strong leadership and mentoring skills, with experience managing and developing other writers
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients
- Strong project management skills, with the ability to juggle multiple projects and deadlines in a fast-paced environment
- Familiarity with AI technologies and a willingness to explore and implement new tech-driven approaches
Preferred Skills:
- 5 to 10 years of experience in copywriting, with a strong portfolio showcasing integrated and social campaign work
- Proven experience in a leadership role, managing and mentoring other writers
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling
- Strong understanding of branding principles and the ability to create content that aligns with brand guidelines and objectives
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the financial services industry and be able to create compelling content that resonates with target audiences.
💰 Compensation & Benefits
Salary Range: $117,725 - $138,500 per year
Benefits:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Working Hours: Full-time, with a hybrid schedule requiring 3 or more days on-site
ASSUMPTION: The salary range provided reflects figures based on the primary location. The actual range for the role may differ based on the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- U.S. Bank is a leading financial services company, offering a wide range of products and services to consumers, businesses, and institutions
- The company operates in 25 states, with a network of 3,000 branches and 4,800 ATMs nationwide
- U.S. Bank is a subsidiary of U.S. Bancorp, a bank holding company
Company Specialties:
- Retail banking
- Commercial banking
- Payment services
- Investment and wealth management
- Mortgage banking
Company Website: https://www.usbank.com/
ASSUMPTION: U.S. Bank is a well-established financial institution with a strong presence in the United States. The company offers a wide range of products and services, making it an attractive employer for individuals seeking a career in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior-level
Reporting Structure: The Senior Copywriter will report directly to the Associate Creative Director (ACD) and will oversee a team of copywriters
Work Arrangement: Hybrid, with an in-office expectation of 3 or more days per week
Growth Opportunities:
- Potential to advance to a leadership role, such as Associate Creative Director (ACD) or Creative Director (CD)
- Opportunities to work on high-profile campaigns and projects
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to leadership positions and work on high-profile campaigns.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): New York, NY
Geographic Context:
- New York City is a major financial hub, with a vibrant and diverse cultural scene
- The city offers a wide range of housing options, from urban apartments to suburban homes
- New York has a humid subtropical climate, with warm summers and cold winters
Work Schedule: Full-time, with a hybrid schedule requiring 3 or more days on-site
ASSUMPTION: New York City offers a dynamic and fast-paced work environment, with a wealth of cultural and recreational opportunities. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the Associate Creative Director (ACD) or another senior team member
- Background check and offer
Key Assessment Areas:
- Portfolio and writing samples
- Creativity and strategic thinking
- Communication and collaboration skills
- Leadership and mentoring abilities
- Understanding of AI technologies and openness to exploring new approaches
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio in your application
- Prepare for behavioral and scenario-based interview questions that assess your creativity, strategic thinking, and communication skills
- Research U.S. Bank's brand voice and tone, and be prepared to discuss how your writing style aligns with the company's brand
ATS Keywords: Copywriting, Creative Direction, Project Management, Branding, Social Media, Advertising, Mentoring, Collaboration, Editing, Proofreading, Storytelling, Communication, AI Technologies, Digital Campaigns, Integrated Campaigns, Detail Orientation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, strategic thinking, communication skills, and leadership abilities. Candidates should be prepared to discuss their portfolio and writing samples in detail and provide examples of their ability to manage and mentor other writers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- AI technologies (e.g., copywriting assistants, natural language processing tools)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Senior Copywriter will use a variety of tools and technologies to manage projects, collaborate with team members, and create compelling copy. Familiarity with AI technologies and a willingness to explore and implement new tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Acting with integrity
- Working together
- Reinventing for our customers
- Embracing diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your ability to create compelling copy for a variety of channels?
- Are you comfortable managing and mentoring other writers, and providing feedback to ensure high-quality work?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
- Are you open to exploring and implementing new AI technologies to enhance creative processes and outcomes?
ASSUMPTION: U.S. Bank values candidates who are collaborative, creative, and adaptable, with a strong work ethic and a commitment to putting customers first. Candidates should be comfortable working in a fast-paced, dynamic environment and be open to learning and implementing new tools and technologies.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and creativity
- The financial services industry can be complex and regulated, requiring a strong understanding of the industry and relevant compliance considerations
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The cost of living in New York City may be higher than in other locations, potentially impacting the overall compensation package
ASSUMPTION: While this role offers significant growth potential and a dynamic work environment, candidates should be prepared to manage multiple projects simultaneously and work in a fast-paced, collaborative setting. Familiarity with the financial services industry and relevant compliance considerations is also essential for success in this role.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a competitive salary range and significant growth potential
- The financial services industry can be more regulated and compliance-focused than other industries, requiring a strong understanding of relevant regulations and guidelines
- U.S. Bank is a well-established financial institution with a strong presence in the United States, offering opportunities for career growth and development
ASSUMPTION: This role offers a competitive salary range and significant growth potential compared to similar roles in other industries. However, the financial services industry can be more regulated and compliance-focused, requiring a strong understanding of relevant regulations and guidelines.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for a new product launch
- Creating a series of social media campaigns to promote a new banking service
- Writing and designing a customer-facing report on the company's sustainability initiatives
- Managing a team of copywriters to create a series of integrated marketing campaigns for a major client
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior Copywriter may face in this role. Candidates should be prepared to discuss their experience with similar projects and provide examples of their ability to manage and mentor other writers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does the creative team collaborate with other departments, such as marketing and product management?
- What are the most pressing challenges facing the creative team, and how can this role help address them?
- How does U.S. Bank support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company's priorities and expectations. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a link to your portfolio in your application
- Prepare for behavioral and scenario-based interview questions that assess your creativity, strategic thinking, and communication skills
- Research U.S. Bank's brand voice and tone, and be prepared to discuss how your writing style aligns with the company's brand
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
