Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: YETI

🔹 Location: Austin, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the creative team to determine conceptual and copy direction for YETI’s branding and marketing initiatives.
• Creating strategic marketing assets for various projects, including product packaging, digital marketing, retail displays, and video content.
• Maintaining the YETI brand across all creative outputs.
• Working within budgets and tight deadlines in a fast-paced environment.
• Staying up-to-date with branding and advertising trends in all mediums.

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team.

📋 Key Responsibilities

✅ Collaborate with creative team members to determine conceptual and copy direction for YETI’s branding, marketing, and advertising initiatives.

✅ Brainstorm, concept, collaborate, comp, and present innovative creative marketing and advertising work that garners buy-in while netting measurable results.

✅ Create strategic marketing assets for projects, including product packaging, digital marketing, retail displays, internal sales communication, and video content.

✅ Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.

✅ Maintain the YETI brand across all creative outputs.

✅ Work within budgets and tight deadlines on multiple projects in a fast-paced environment.

✅ Stay up-to-date with branding and advertising trends in all mediums.

ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: Greater than 5 years of experience in an advertising or in-house creative role

Required Skills:

• Exceptional copywriting skills with a strong portfolio website
• Experience with consumer product brands (preferred)
• Experience in both print and digital marketing/advertising
• Mastery of written communication, both short- and long-form
• Proven creative ability

Preferred Skills:

• Highly motivated, driven, and self-starting individual
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to present and sell creative ideas
• Excellent time management and organizational skills
• Accuracy and attention to detail
• Understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
• Ability to work on multiple projects simultaneously and effectively juggle different writing demands

ASSUMPTION: While a Bachelor’s degree is preferred, equivalent experience in the field may be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Copywriter role with 5-10 years of experience in Austin, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on YETI products
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: YETI operates in the plastics manufacturing industry, focusing on producing high-quality, durable coolers for outdoor enthusiasts.

Company Size: YETI is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.

Founded: YETI was founded in 2006, with a strong commitment to creating exceptional, meaningful work and problem-solving with innovative team members.

Company Description:

• YETI is committed to creating high-quality, durable products that enhance outdoor experiences.
• The company prioritizes innovation, quality, and customer satisfaction.
• YETI fosters a collaborative and creative work environment, encouraging employees to bring their authentic selves to work.

Company Specialties:

• Manufacturing super durable, extra insulated coolers
• Designing and marketing products for serious outdoor enthusiasts
• Creating a strong brand identity focused on quality and durability

Company Website: yeticoolers.com

ASSUMPTION: YETI’s commitment to creating high-quality products and fostering a collaborative work environment makes it an attractive place to work for creative professionals.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting and creative direction.

Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with other creative team members, as well as marketing and product teams.

Work Arrangement: This role is on-site, with the expectation of working from the YETI headquarters in Austin, Texas.

Growth Opportunities:

• Potential advancement to a Creative Director or similar leadership role
• Expanding creative responsibilities as the company grows and introduces new products
• Opportunities to mentor junior team members and contribute to their professional development

ASSUMPTION: YETI’s commitment to fostering a collaborative and innovative work environment provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: YETI’s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735

Geographic Context:

• Austin, Texas, is known for its vibrant music scene, outdoor recreation opportunities, and thriving tech industry.
• The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and culinary experiences.
• YETI’s headquarters is located in a bustling business park with easy access to major highways and public transportation.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands. Occasional overtime or weekend work may be required to meet project deadlines.

ASSUMPTION: Austin, Texas, offers a dynamic and vibrant environment for professionals, with a strong job market and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Creative Director and other creative team members
• Portfolio review and creative challenge
• Final interview with the hiring manager

Key Assessment Areas:

• Creativity and problem-solving skills
• Communication and presentation skills
• Understanding of the YETI brand and target audience
• Ability to work well within a team and collaborate with other creatives
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio website, showcasing your exceptional copywriting skills and creative ability.
• Prepare a creative challenge submission that demonstrates your understanding of the YETI brand and your ability to create engaging and effective copy concepts.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

ATS Keywords: Copywriting, Creative Direction, Branding, Marketing, Advertising, Team Collaboration, Strategic Thinking, Time Management, Organizational Skills, Attention to Detail, Problem Solving, Digital Marketing, Print Marketing, Consumer Products, Presentation Skills, Creative Execution

ASSUMPTION: YETI’s hiring process is designed to assess candidates’ creativity, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (Asana, Trello, JIRA)
• Content management systems (CMS)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate’s experience and the projects they are working on.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Quality and durability
• Collaboration and teamwork
• Customer focus
• Integrity and accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Results-driven and focused on delivering high-quality work
• Adaptable and flexible in a changing environment

Self-Assessment Questions:

• Do you have a strong understanding of the YETI brand and its target audience?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a proven track record of creating engaging and effective copy concepts for consumer product brands?

ASSUMPTION: YETI values candidates who are creative, collaborative, and results-driven, with a strong commitment to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with tight deadlines
• Balancing creative direction and copy points from creative briefs with personal creative vision
• Adapting to a fast-paced, dynamic work environment
• Working within budgets and maintaining the YETI brand across all creative outputs

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to delivering high-quality work.

📈 Similar Roles Comparison

• Unlike other copywriting roles, this position requires a strong understanding of the YETI brand and its target audience.
• YETI’s commitment to innovation and creativity sets this role apart from more traditional advertising or marketing positions.
• This role offers opportunities for professional growth and development within a dynamic, collaborative work environment.

ASSUMPTION: This role is well-suited for creative professionals with a strong background in copywriting and a passion for outdoor recreation and high-quality products.

📝 Sample Projects

• Developing a comprehensive brand style guide for YETI’s digital marketing efforts
• Creating engaging and effective copy concepts for a new product launch campaign
• Collaborating with the design team to create visually appealing and on-brand packaging for YETI’s product line

ASSUMPTION: These sample projects demonstrate the range of creative and strategic marketing assets that the Senior Copywriter may be responsible for developing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department?
• How does YETI support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like YETI?
• How does YETI maintain its strong brand identity across all creative outputs?
• What opportunities are there for collaboration and cross-pollination with other departments within the company?

ASSUMPTION: These questions can help candidates better understand the work environment, company culture, and opportunities for professional growth within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Senior Copywriter_JR101268
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio website, showcasing your exceptional copywriting skills and creative ability.
• Prepare a creative challenge submission that demonstrates your understanding of the YETI brand and your ability to create engaging and effective copy concepts.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.