Senior Copywriter and Content Manager

📌 Core Information 🔹 Job Title: Senior Copywriter and Content Manager 🔹 Company: Finisterre 🔹 Location: St Agnes, Cornwall, United Kingdom 🔹 Job Type: Hybrid (On-site) 🔹 Category: Retail 🔹 Date Posted: 2025-05-19 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (with potential for hybrid work) 🚀 Job Overview Key aspects of this role include: - Developing and maintaining a consistent brand voice across all channels - Creating content strategies that drive brand growth and engagement - Collaborating with cross-functional teams to develop integrated marketing campaigns - Localizing content for global markets while maintaining brand integrity - Mentoring and coaching team members to build knowledge and skills ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration. The ideal candidate will have a strong background in content creation, brand management, and international marketing. 📋 Key Responsibilities ✅ Crafting and maintaining a consistent brand voice and tone that aligns with Finisterre’s sustainability, ocean conservation, and adventure values ✅ Developing and implementing content strategies to support brand growth, including video, blog, and podcast content ✅ Writing engaging copy across channels (website, social media, emails) to meet brand and business objectives ✅ Using storytelling techniques to communicate Finisterre's brand, mission, and values to foster emotional connections with the audience ✅ Mapping and optimizing customer journeys to ensure messages align with customer needs at each stage, from awareness to purchase ✅ Collaborating with the Creative Lead to develop and execute integrated marketing campaigns with compelling copy ✅ Overseeing translation efforts and ensuring brand voice consistency across languages and markets ✅ Managing, coaching, and mentoring content team members to build knowledge, skills, and expertise essential for their roles ✅ Maintaining open communication and feedback within the team and its direct contacts ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills, both written and verbal. The ideal candidate will be able to work effectively with various teams and stakeholders to deliver high-quality content on time. 🎯 Required Qualifications Education: - Bachelor's degree in English, Journalism, Marketing, or a related field Experience: - Proven experience (5-10 years) in developing and maintaining a consistent brand voice across all channels - Experience (3+ years) in localizing content for global markets, ensuring messaging resonates across diverse cultures while maintaining brand integrity - Experience (3+ years) in creating content strategies that drive brand growth, with a focus on integrated campaigns (seasonal promotions, sustainability initiatives, etc.) - Experience (3+ years) in crafting product-centric, conversion-focused copy for both online and in-store experiences, optimized for SEO to drive organic growth - Experience (2+ years) managing content teams, freelancers, and cross-functional collaboration, ensuring content aligns with broader brand goals and deadlines Required Skills: - Expertise in developing and maintaining a consistent brand voice across all channels - Proven experience in localizing content for global markets - Skilled in creating content strategies that drive brand growth - Expertise in crafting product-centric, conversion-focused copy - Experience managing content teams and cross-functional collaboration Preferred Skills: - Familiarity with AI tools to enhance creativity and productivity - Experience in sustainability communication and eco-conscious messaging - Ability to track content performance and optimize copy for better engagement, conversion, and ROI ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration. The ideal candidate will have a strong background in content creation, brand management, and international marketing. 💰 Compensation & Benefits Salary Range: £35,000 - £50,000 per year (based on experience and skills) Benefits: - Discretionary bonus scheme, based on company performance - Pension scheme with Nest - 25 days holiday per year, plus up to 8 UK bank holidays - Additional holidays for length of service - Birthday day off - 60% product discount for personal and gift use - 30% Friends and Family product discount - Life assurance with access to an employee assistance program - Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work, and various perks - Regular company social events - Paid volunteering opportunities - Various discounts from the B Corp community - Individual training and development plans - Sea Tuesday companywide updates Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is based on industry standards for similar roles in the United Kingdom. The benefits package is competitive and designed to support employee wellbeing and work-life balance. 📌 Applicant Insights 🔍 Company Context Industry: Retail, specifically outdoor and adventure clothing focused on sustainability and ocean conservation Company Size: 51-200 employees Founded: 2003 Company Description: - Finisterre designs functional product for those that share a love of the sea - Proudly B Corp certified, committed to sustainability, and making informed decisions about environmental impact - Headquartered in St. Agnes, Cornwall, with a strong connection to the local community and natural environment Company Specialties: - Merchandising, sourcing, storytelling, marketing, retail, ecommerce, events, product development, apparel, social media, brand, content, video, photography, digital marketing, clothing, in-store experience, customer service, and email marketing Company Website: ASSUMPTION: Finisterre is a purpose-driven brand with a strong commitment to sustainability and ocean conservation. The company's unique culture and values make it an attractive place to work for individuals passionate about the environment and outdoor adventure. 📊 Role Analysis Career Level: Mid to Senior level, with opportunities for growth and development Reporting Structure: This role reports directly to the Creative Lead and works closely with marketing, product, and other internal teams Work Arrangement: Hybrid, with a requirement to be based in or willing to relocate to Cornwall and commute to St. Agnes daily Growth Opportunities: - Mentoring and coaching team members to build knowledge and skills - Collaborating with cross-functional teams to develop integrated marketing campaigns - Overseeing translation efforts and ensuring brand voice consistency across languages and markets - Potential for career progression within the creative or marketing departments ASSUMPTION: This role offers a unique opportunity to work for a purpose-driven brand with a strong commitment to sustainability and ocean conservation. The ideal candidate will be passionate about the environment and outdoor adventure, with a strong background in content creation, brand management, and international marketing. 🌍 Location & Work Environment Office Type: Headquartered in a cliff-top workshop in St. Agnes, Cornwall, with a strong connection to the local community and natural environment Office Location(s): Wheal Kitty Workshops, St. Agnes, Cornwall, TR5 0RD, GB Geographic Context: - St. Agnes is a coastal village in Cornwall, known for its beautiful beaches and surfing culture - The area offers a high quality of life, with a strong sense of community and a love for the outdoors - Cornwall is a popular tourist destination, with a thriving arts and culture scene Work Schedule: Full-time, 40 hours per week, with flexibility for hybrid work arrangements ASSUMPTION: The ideal candidate will be comfortable working in a creative and collaborative environment, with a strong connection to the natural environment and outdoor adventure. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interview with the Creative Lead and other team members 4. Final interview with the Head of Marketing or another senior leader Key Assessment Areas: - Writing samples and portfolio - Brand voice and tone assessment - Content strategy and planning - Cultural fit and alignment with Finisterre's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Showcase your understanding of Finisterre's brand, values, and commitment to sustainability - Provide examples of your ability to localize content for global markets and maintain brand integrity - Demonstrate your ability to track content performance and optimize copy for better engagement, conversion, and ROI ATS Keywords: - Brand voice development - Content strategy - SEO optimization - Storytelling - Customer journey mapping - Campaign development - International content localization - Team management - Sustainability communication - Content performance tracking ASSUMPTION: The ideal candidate will have a strong background in content creation, brand management, and international marketing, with a passion for sustainability and the environment. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Content management systems (CMS) such as WordPress or Shopify - SEO tools such as Google Analytics, SEMrush, or Ahrefs - Project management tools such as Asana, Trello, or Jira - Collaboration tools such as Slack or Microsoft Teams ASSUMPTION: The ideal candidate will be comfortable using a range of tools and technologies to support their work, with a focus on content creation, management, and optimization. 👔 Cultural Fit Considerations Company Values: - Be Brave: Take calculated risks and challenge the status quo - Inspire Others: Lead by example and empower those around you - Stay Grounded: Maintain a strong connection to the natural environment and the community - Show Up: Be present, engaged, and committed to the team and the brand - Keep Charging: Continuously learn, grow, and improve - Love the Sea: Respect and protect the ocean and the environment Work Style: - Collaborative and creative, with a strong focus on storytelling and brand voice development - Committed to sustainability and ocean conservation - Adaptable and flexible, with the ability to work effectively in a fast-paced, growing organization - Passionate about the environment and outdoor adventure Self-Assessment Questions: 1. How do you align with Finisterre's commitment to sustainability and ocean conservation? 2. How comfortable are you working in a creative and collaborative environment, with a strong connection to the natural environment and outdoor adventure? 3. How do you approach mentoring and coaching team members to build knowledge and skills? ASSUMPTION: The ideal candidate will be passionate about the environment and outdoor adventure, with a strong commitment to sustainability and ocean conservation. They will be comfortable working in a creative and collaborative environment, with a strong connection to the natural environment and the community. ⚠️ Potential Challenges 1. Balancing the demands of a fast-paced, growing organization with a strong commitment to sustainability and ocean conservation 2. Maintaining brand voice and tone consistency across diverse cultures and languages 3. Managing and coaching team members to build knowledge and skills, while also delivering high-quality content on time 4. Adapting to changes in the market and the organization, while maintaining a strong connection to the brand's core values and mission ASSUMPTION: The ideal candidate will be adaptable, flexible, and committed to continuous learning and growth, with a strong background in content creation, brand management, and international marketing. 📈 Similar Roles Comparison 1. Content Manager vs. Senior Copywriter and Content Manager: - The Senior Copywriter and Content Manager role at Finisterre combines content strategy, brand voice development, and team management responsibilities - In contrast, a Content Manager role may focus more on content planning, scheduling, and distribution, with less emphasis on brand voice development and team management 2. Retail Content Manager vs. Senior Copywriter and Content Manager: - The Senior Copywriter and Content Manager role at Finisterre requires a strong understanding of the brand, its values, and its commitment to sustainability and ocean conservation - In contrast, a Retail Content Manager role may focus more on in-store customer experience, visual merchandising, and promotional materials 3. International Content Manager vs. Senior Copywriter and Content Manager: - The Senior Copywriter and Content Manager role at Finisterre requires experience in localizing content for global markets, while maintaining brand integrity - In contrast, an International Content Manager role may focus more on content adaptation for specific regions or languages, with less emphasis on brand voice development and strategy ASSUMPTION: The ideal candidate will have a strong background in content creation, brand management, and international marketing, with a passion for sustainability and the environment. 📝 Sample Projects 1. Brand Voice Development Project: - Develop and maintain a consistent brand voice and tone guide for Finisterre, ensuring alignment with the company's sustainability, ocean conservation, and adventure values - Collaborate with cross-functional teams to implement the brand voice guide across all channels, including website, social media, emails, and in-store experiences 2. International Content Localization Project: - Oversee translation efforts and ensure brand voice consistency across languages and markets, working with external translation agencies and in-house linguists - Develop and implement localization strategies to adapt content for specific regions and cultures, while maintaining brand integrity 3. Campaign Development Project: - Collaborate with the Creative Lead and other team members to develop and execute integrated marketing campaigns, with compelling copy that drives engagement and conversion - Measure campaign performance and optimize content for better results, using data-driven insights and analytics ASSUMPTION: The ideal candidate will have a strong background in content creation, brand management, and international marketing, with a passion for sustainability and the environment. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe the day-to-day responsibilities of the Senior Copywriter and Content Manager role? - How does this role fit into the broader marketing and creative teams at Finisterre? 2. Brand and Values: - How does Finisterre maintain its commitment to sustainability and ocean conservation in its content and marketing efforts? - How does the brand's values influence the content creation process? 3. Team and Collaboration: - How does the Senior Copywriter and Content Manager role collaborate with other teams and stakeholders at Finisterre? - How does the role support and mentor team members to build knowledge and skills? 4. Growth and Development: - What opportunities are there for growth and development within the creative or marketing departments at Finisterre? - How does Finisterre support the professional development of its employees? ASSUMPTION: The ideal candidate will be passionate about the environment and outdoor adventure, with a strong commitment to sustainability and ocean conservation. They will be comfortable working in a creative and collaborative environment, with a strong connection to the natural environment and the community. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://finisterre.com/pages/jobs-at-finisterre) - Tailor your resume and cover letter to highlight your relevant experience and skills, showcasing your understanding of Finisterre's brand, values, and commitment to sustainability - Provide examples of your ability to localize content for global markets and maintain brand integrity - Demonstrate your ability to track content performance and optimize copy for better engagement, conversion, and ROI - Follow up with the Finisterre HR team one week after submitting your application, if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.