Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Tinuiti

🔹 Location: Remote - NY, USA

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Writing clear, concise, and grammatically correct copy for various digital and social channels
• Collaborating with designers, strategists, and other copywriters to develop campaign concepts
• Editing and proofreading copy, ensuring attention to detail and adherence to SEO best practices
• Maintaining a solid understanding of SEO best practices and staying current with social trends and technology
• Managing multiple tasks and projects with rapid turnaround times in a high-volume environment

ASSUMPTION: This role requires a strong balance of creativity and organization, with the ability to manage multiple projects and meet tight deadlines.

📋 Key Responsibilities

✅ Write clear, concise, and grammatically correct copy for various digital and social channels

✅ Collaborate with designers, strategists, and other copywriters to develop campaign concepts

✅ Edit and proofread copy, ensuring attention to detail and adherence to SEO best practices

✅ Maintain a solid understanding of SEO best practices and stay current with social trends and technology

✅ Manage multiple tasks and projects with rapid turnaround times in a high-volume environment

✅ Research client’s products or services and quickly grasp new concepts and content types

✅ Vary tone of voice and writing style for different brands and target markets

✅ Proactively flag account issues regarding copy and be able to course-correct

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work well under pressure and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, or a related field

Experience: 4-7+ years of experience in advertising agency, in-house creative group, or related field

Required Skills:

• Strong portfolio showcasing a range of relevant work for a variety of brands, specifically B2C clients and social executions
• Strong expertise with content best practices across digital and social channels (i.e., TikTok, Facebook, Google, YouTube, Pinterest, and OTT)
• Digital copywriting experience for social platforms; web, content writing for marketplaces (Amazon, Walmart, Home Depot, etc.), brand development writing experience a big plus
• Previous experience with Figma is a plus

Preferred Skills:

• Previous experience with Figma

ASSUMPTION: Candidates with a strong portfolio and relevant experience in digital copywriting will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $72,000 - $82,000 per year, plus a discretionary performance bonus of up to 8% of base salary

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time, with a flexible schedule and unlimited PTO

ASSUMPTION: The salary range provided is based on market data and the company's internal compensation structure. The performance bonus is discretionary and based on individual and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees.

Company Size: Tinuiti has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry.

Company Description:

• Tinuiti is committed to growing happiness for its clients, customers, people, and partners through its performance marketing services.
• The company's core values include Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change.
• Tinuiti supports 100% remote work for this role, prioritizing flexibility and a fully remote environment.

Company Specialties:

• Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's large size and diverse client base offer ample opportunities for growth and exposure to various industries and projects.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Creative Director or a similar leadership position within the creative team.

Work Arrangement: 100% remote work, with a flexible schedule and unlimited PTO.

Growth Opportunities:

• As a mid-senior level role, there may be opportunities for advancement to a leadership or management position within the creative team.
• Tinuiti's large client base and diverse project portfolio offer ample opportunities for career growth and skill development.
• The company's commitment to learning and development, including a mentor program, provides opportunities for professional growth and advancement.

ASSUMPTION: This role offers strong potential for career growth and development within Tinuiti's creative team and the broader performance marketing industry.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Tinuiti supports remote work for applicants residing in the United States.
• The company has multiple office locations across the United States, providing opportunities for in-person collaboration and networking.
• The remote work arrangement offers flexibility and a better work-life balance for employees.

Work Schedule: Full-time, with a flexible schedule and unlimited PTO

ASSUMPTION: The remote work arrangement and flexible schedule provide a better work-life balance and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or portfolio review
• Final interview with the creative team or hiring manager

Key Assessment Areas:

• Creativity and writing skills
• Portfolio and work samples
• Problem-solving and critical thinking skills
• Cultural fit and alignment with Tinuiti's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a strong portfolio showcasing a range of relevant work for a variety of brands, specifically B2C clients and social executions
• Prepare for creative challenges or portfolio reviews by selecting your best work and being ready to discuss your thought process and approach
• Research Tinuiti's core values and be prepared to discuss how your personal values align with the company's

ATS Keywords: Senior Copywriter, Digital Copywriting, Social Media, SEO, Brand Development, Figma, Advertising Agency, In-house Creative Group, Remote Work

ASSUMPTION: Tinuiti's application process is designed to assess candidates' creativity, writing skills, and cultural fit, with a focus on portfolio and work samples.

🛠️ Tools & Technologies

• Figma
• Microsoft Office (Word, Excel, PowerPoint)
• Google Docs
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, LinkedIn)

ASSUMPTION: This role requires proficiency in Figma, Microsoft Office, and Google Docs, as well as familiarity with SEO tools and social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• Do you align with Tinuiti's core values, and how do your personal values contribute to a positive work environment?
• Are you comfortable working in a fast-paced, dynamic, and collaborative environment?
• Do you have strong communication skills, both written and verbal, and the ability to work well under pressure and manage multiple projects simultaneously?

ASSUMPTION: Tinuiti's core values and work style require candidates who are creative, collaborative, and adaptable, with strong communication skills and the ability to work well under pressure.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a slower-paced or more structured work environment.
• The high-volume workload and rapid turnaround times may be challenging for candidates who struggle with time management or prioritization.
• The remote work arrangement may present challenges for candidates who prefer an in-person work environment or struggle with self-motivation and time management.
• The competitive salary range and benefits package may attract a large number of applicants, increasing the likelihood of a more competitive application process.

ASSUMPTION: These potential challenges are specific to the role and company, and candidates should carefully consider their fit with Tinuiti's work environment and culture before applying.

📈 Similar Roles Comparison

• Compared to other senior copywriter roles, this position offers a competitive salary range, comprehensive benefits package, and opportunities for career growth and development within a large and diverse performance marketing agency.
• Tinuiti's focus on growing happiness for its clients, customers, people, and partners sets it apart from other agencies, with a strong emphasis on company culture and employee well-being.
• This role offers a unique opportunity for senior copywriters to work remotely with a flexible schedule and unlimited PTO, providing a better work-life balance and the ability to work from anywhere in the United States.

ASSUMPTION: This role offers a unique combination of competitive compensation, comprehensive benefits, opportunities for career growth and development, and a strong focus on company culture and employee well-being.

📝 Sample Projects

• Developing a social media campaign for a B2C client, including copy for various platforms (e.g., Instagram, TikTok, Facebook, Twitter) and ad formats (e.g., carousel, single image, video)
• Creating a brand voice and tone guide for a new product launch, ensuring consistency across all marketing materials and customer touchpoints
• Writing SEO-optimized product descriptions and meta tags for an e-commerce marketplace, improving search visibility and driving organic traffic

ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for this role, with a focus on digital copywriting, SEO, and brand development.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and project management style for this role?
• How does the creative team collaborate and communicate with other departments, such as strategy and account management?
• What opportunities are there for professional growth and development within the creative team and the broader performance marketing industry?
• How does Tinuiti support work-life balance and employee well-being, particularly for remote employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, work environment, and opportunities for growth and development, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing a range of relevant work for a variety of brands, specifically B2C clients and social executions
• Prepare for creative challenges or portfolio reviews by selecting your best work and being ready to discuss your thought process and approach
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.