📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: FuturHealth
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketing and product teams to create engaging copy for various campaigns.
- Conducting research to ensure consistency in messaging across all platforms.
- Working with production staff to execute the final copy effectively.
- Writing impactful copy that adheres to brand guidelines and ensures consistency in tone and style.
- Mentoring and training junior writers to hone their skills and understand the company's processes and brand voice.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work collaboratively in a team environment. The ideal candidate will have a proven track record in copywriting and marketing, with a deep understanding of the health and wellness industry.
📋 Key Responsibilities
✅ Collaborate with marketing and product teams to develop engaging and persuasive copy for various marketing campaigns.
✅ Conduct research to understand the product, target audience, and market trends to ensure consistency in messaging.
✅ Brainstorm and implement creative ideas for content across different platforms such as websites, social media, email, applications, product, and print materials.
✅ Work with production staff to ensure clarity of message is executed effectively through to the final form the copy takes.
✅ Write impactful copy that adheres to brand guidelines and ensures consistency in tone and style across all communications.
✅ Revise and edit content for all other staff writers, creative staff, and agencies based on feedback to improve clarity, conversion, compliance, and overall impact.
✅ Lead in training programs to hone writing skills and understand the company's processes and brand voice.
✅ Develop and test winning brand copy across the entire marketing funnel and product for a consistent, proven, and engaging customer experience.
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
Experience: A minimum of 7 years of experience in copywriting and marketing is required, with a strong preference for candidates with health and wellness vertical experience.
Required Skills:
- Excellent written and verbal communication skills.
- Strong research and analytical skills.
- Ability to work collaboratively in a team environment.
- Ability to mentor and train junior writers.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience writing for various platforms, including organic social, paid social, email, retention, landing pages, SMS, upsells, long and short form branded content, commercial campaigns, radio ads, and podcast spots.
Preferred Skills:
- Familiarity with SEO best practices.
- Understanding of performance metrics and how they relate to creative writing to be able to successfully test into winning copy repeatedly.
- Understanding of all social media platforms and their respective audiences' behaviors, psychology, and customer experience on the platforms.
- Ability to work under tight deadlines and manage multiple projects simultaneously.
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates who possess these skills and have a passion for the health and wellness industry are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $105,000 - $120,000 per year. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.
Benefits:
- Unlimited Paid Time Off (PTO) and 13 Company Holidays plus a Floating Holiday.
- Health, Dental, and Vision Insurance.
- Retirement (401k) plan.
- Employee Assistance Program (EAP), Health Savings Account (HSA), and Flexible Spending Account (FSA).
- Exclusive perks such as SmartSpend discounts, SoFi financial tools, One Medical care, Rightway healthcare navigation, pet insurance, and commuter benefits (state-specific).
- New hire swag and company equipment (laptop, software) for a seamless start.
- Authentic startup exposure with opportunities to make a tangible impact.
- A culture built on autonomy, accountability, and results-driven success.
Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior copywriter role in the health and wellness industry. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. FuturHealth operates at the intersection of health and technology, offering a comprehensive range of services including telemedicine, personalized nutrition plans, medication delivery, insurance solutions, and expertly curated meals.
Company Size: 11-50 employees. FuturHealth is a startup with a flat organizational structure, offering opportunities for growth and impact.
Founded: December 2023. FuturHealth secured Series Seed Funding in December 2023 and has achieved remarkable 40X growth in 2024.
Company Description:
- FuturHealth is on a mission to create a future where every individual is inspired and empowered to confidently take charge of their wellbeing.
- The company offers a personalized and holistic alternative to traditional one-size-fits-all healthcare programs.
- FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners.
Company Specialties:
- Telemedicine.
- Personalized nutrition plans.
- Medication delivery.
- Insurance solutions.
- Expertly curated meals.
Company Website: fh.co
ASSUMPTION: FuturHealth is a well-funded startup with a strong focus on innovation and growth in the health and wellness industry. The company offers a unique value proposition and is well-positioned to make a significant impact in the market.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced copywriters with a proven track record in the health and wellness industry.
Reporting Structure: The Senior Copywriter will report directly to the Head of Marketing or a similar role.
Work Arrangement: Remote (US only). FuturHealth offers a fully remote work policy, with flexibility for added personal convenience.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and training junior writers.
- The company's rapid growth and flat organizational structure provide ample opportunities for career advancement.
- FuturHealth's focus on innovation and growth creates an environment where high-performing individuals can make a significant impact and grow with the company.
ASSUMPTION: The Senior Copywriter role at FuturHealth offers a unique opportunity for experienced copywriters to make a significant impact in a fast-growing startup in the health and wellness industry.
🌍 Location & Work Environment
Office Type: Remote (US only). FuturHealth offers a fully remote work policy, with flexibility for added personal convenience.
Office Location(s): United States. FuturHealth is headquartered in the United States and has a remote workforce.
Geographic Context:
- The United States has a diverse population with varying health and wellness needs and preferences.
- The health and wellness industry in the United States is highly competitive and rapidly growing.
- The remote work arrangement allows for flexibility and work-life balance.
Work Schedule: The standard workweek is 40 hours, with flexibility for remote work and added personal convenience.
ASSUMPTION: The remote work arrangement at FuturHealth offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- Portfolio review and writing test.
- Final interview with the hiring manager and/or team members.
Key Assessment Areas:
- Writing samples and portfolio review.
- Cultural fit and alignment with company values.
- Problem-solving skills and creativity.
- Communication and interpersonal skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter.
- Prepare for the writing test by reviewing the job description and company website, and practicing your writing skills.
- Research the company and industry to demonstrate your enthusiasm and understanding of FuturHealth's mission and values.
ATS Keywords: Senior Copywriter, Health and Wellness, Marketing, Brand Voice, Creative Writing, Portfolio, Writing Test, Remote Work, United States
ASSUMPTION: The application process for the Senior Copywriter role at FuturHealth is designed to assess the candidate's writing skills, creativity, and cultural fit with the company. Candidates are encouraged to tailor their application materials to highlight their relevant experience and skills and to prepare for the writing test.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Workspace (Google Docs, Sheets, Slides).
- Project management tools (e.g., Asana, Trello, Jira).
- Content management systems (e.g., WordPress, Contentful, Adobe Experience Manager).
- SEO tools (e.g., SEMrush, Ahrefs, Moz).
ASSUMPTION: The tools and technologies listed above are commonly used in the copywriting and marketing industries. Candidates are expected to have proficiency in these tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspire and empower individuals to take charge of their wellbeing.
- Offer personalized and holistic approaches to health and wellness.
- Use technology to empower individuals to make informed, confident choices about their health.
Work Style:
- Collaborative and team-oriented.
- Results-driven and accountable.
- Autonomous and self-directed.
- Adaptable and open to feedback.
Self-Assessment Questions:
- Do you align with FuturHealth's mission to inspire and empower individuals to take charge of their wellbeing?
- Are you comfortable working collaboratively in a remote team environment?
- Do you have a proven track record of creating engaging and persuasive copy for various marketing campaigns?
- Are you open to feedback and willing to adapt your writing style to fit the brand voice and tone of FuturHealth?
ASSUMPTION: FuturHealth values candidates who are passionate about the company's mission, have strong communication and interpersonal skills, and are comfortable working collaboratively in a remote team environment.
⚠️ Potential Challenges
- The fast-paced and rapidly growing nature of the company may require candidates to adapt quickly and manage multiple projects simultaneously.
- The remote work arrangement may present challenges for candidates who prefer an in-office work environment or have difficulty staying focused and motivated outside of a traditional office setting.
- The competitive nature of the health and wellness industry may require candidates to continuously innovate and stay up-to-date with industry trends and best practices.
- The United States has a diverse population with varying health and wellness needs and preferences, which may present challenges in creating universally appealing content.
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's skills, experience, and personal preferences. Candidates are encouraged to carefully consider these challenges and assess their fit with the role and company culture.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles, this position offers a unique opportunity to work in a fast-growing startup in the health and wellness industry, with a focus on innovation and growth.
- The health and wellness industry in the United States is highly competitive and rapidly growing, with a strong demand for experienced copywriters with a deep understanding of the industry.
- Career paths in the copywriting and marketing industries are diverse and varied, with opportunities for growth and advancement in a wide range of roles and industries.
ASSUMPTION: The senior copywriter role at FuturHealth offers a unique opportunity for experienced copywriters to make a significant impact in a fast-growing startup in the health and wellness industry. Candidates are encouraged to compare this role to other senior copywriter roles and assess their fit with the company culture and industry trends.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product launch, including tone of voice, messaging framework, and visual identity.
- Creating a series of engaging and persuasive social media campaigns to promote a new wellness app, targeting different audience segments and platforms.
- Writing a series of blog posts and articles to establish thought leadership in the health and wellness industry, showcasing the company's expertise and unique value proposition.
ASSUMPTION: The sample projects listed above are intended to provide candidates with an understanding of the types of projects they may work on as a senior copywriter at FuturHealth. Candidates are encouraged to review the job description and company website for more information about the company's products, services, and industry focus.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand voice and tone, and how it is applied across different platforms and content types?
- How does the company approach collaboration and feedback in the creative process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, company culture, and industry trends. Candidates are encouraged to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your work and how it aligns with FuturHealth's mission and values.
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter.
- Prepare for the writing test by reviewing the job description and company website, and practicing your writing skills.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
