Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Presence

🔹 Location: Remote, US

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and refining brand strategies, positioning, and voice/tone for Presence's products, programs, and services.
• Crafting engaging content for various platforms, including website, marketing materials, email campaigns, video scripts, and events.
• Creating compelling on-brand ad copy, landing pages, and marketing campaign materials optimized for SEO and conversion.
• Staying up-to-date on product, program, and service information to inform clear and accurate writing.
• Managing multiple short-term and long-term deliverables/timelines effectively.

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on strategic thinking and execution.

📋 Key Responsibilities

✅ Developing and refining brand strategies, positioning, and voice/tone for Presence's products, programs, and services.

✅ Crafting engaging content for various platforms, including website, marketing materials, email campaigns, video scripts, and events.

✅ Creating compelling on-brand ad copy, landing pages, and marketing campaign materials optimized for SEO and conversion.

✅ Staying up-to-date on product, program, and service information to inform clear and accurate writing.

✅ Conducting thorough research to support content development.

✅ Managing multiple short-term and long-term deliverables/timelines effectively.

ASSUMPTION: This role may require occasional travel to engage in-person with school partners, clinicians, and team members.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field.

Experience: Minimum 6 years of brand strategy and copywriting experience (agency experience a plus).

Required Skills:

• Exceptional creative and academic/technical writing skills, with expert-level editing and proofreading abilities.
• Solid understanding of marketing best practices and tactics (e.g., lead gen, sales, and SEO).
• Proven experience writing effectively for email, content, events, and website/digital marketing.
• Demonstrated ability to adapt writing style and tone to different audiences and platforms.
• Proficiency with Google Workspace (Docs, Sheets, Slides); experience with ClickUp and Figma a plus.
• Excellent communication and interpersonal skills, with experience working in fully remote, distributed teams.

Preferred Skills:

• Experience in SaaS marketplace business models.

ASSUMPTION: A compelling portfolio showcasing your best work is required for this role.

💰 Compensation & Benefits

Salary Range: $85,000.00 - $90,000.00 per year

Benefits:

• Comprehensive Medical Coverage, including Dental and Vision
• Flexible PTO
• 11 Company Paid Holidays
• Benefits Package, including 401K savings plan and access to an Employee Assistance Program
• $500 home office stipend
• Paid Life insurance, AD&D, and disability benefits
• Paid parental and caregiving leave
• Eligibility to apply for a Professional Development Scholarship
• Inclusive Culture
• Eligibility to participate in Presence’s equity plan subject to the terms of the applicable plans and policies

Working Hours: 40 hours per week, with core working hours from noon-5 pm EST M-F

ASSUMPTION: Salary is determined based on job-related skills, experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Presence operates in the Education Administration Programs industry, focusing on teletherapy solutions for children with diverse needs.

Company Size: Presence is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Presence was founded in 2009 and is headquartered in New York, with additional offices in San Francisco and Salt Lake City.

Company Description:

• Presence is the leading provider of online speech and occupational therapy, behavioral and mental health services, and software for K-12 districts.
• The company is dedicated to ensuring that all students in the PreK-12 education system receive the special education-related services they need to grow and thrive.
• Presence supplies exceptional teletherapy tools and software for providers to serve and support students and schools.

Company Specialties:

• EdTech
• Teletherapy
• Tele-assessments
• Speech-Language Pathology
• Occupational Therapy
• Psyched Services
• Psychoeducational Assessments
• Behavioral and Mental Health Therapy
• K-12 Education
• Remote Workforce
• Mission-Driven

Company Website: https://presence.com/

ASSUMPTION: Presence is a mission-driven company committed to leveraging innovative technology solutions to close the gap and serve more students.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional with 5-10 years of relevant experience, seeking to grow within a dynamic and mission-driven organization.

Reporting Structure: The Senior Copywriter reports directly to the Creative Director.

Work Arrangement: This role is remote-friendly, with core working hours from noon-5 pm EST M-F.

Growth Opportunities:

• Presence offers opportunities for professional development and career growth within the organization.
• The company's equity plan allows eligible employees to participate in its growth and success.

ASSUMPTION: This role offers the opportunity to work on a wide range of content and collaborate with various teams, fostering professional growth and development.

🌍 Location & Work Environment

Office Type: Presence has headquarters in New York, with additional offices in San Francisco and Salt Lake City. The company supports remote work from other locations in the US.

Office Location(s): 530 7th Avenue, M1, New York, NY 10018, US; 180 Montgomery Street, Suite 1850, San Francisco, CA 94104, US; 10 Exchange Place, 300, Salt Lake City, UT 84111, US

Geographic Context:

• Presence's headquarters are located in the heart of New York City, offering easy access to various amenities and cultural attractions.
• The company's remote-friendly work environment allows employees to work from various locations across the US.

Work Schedule: The core working hours are from noon-5 pm EST M-F, with flexible scheduling outside of these hours.

ASSUMPTION: Presence's remote-friendly work environment fosters a flexible and inclusive culture, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the creative team
• Final interview with the creative director

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with Presence's mission and values
• Problem-solving skills and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio showcasing your best work.
• Prepare for behavioral and scenario-based interview questions focused on your writing process, problem-solving skills, and cultural fit.

ATS Keywords: Brand strategy, copywriting, creative writing, technical writing, editing, proofreading, marketing best practices, SEO, email marketing, content development, research, communication skills, time management, collaboration, attention to detail, adaptability

ASSUMPTION: Presence uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Workspace (Docs, Sheets, Slides)
• ClickUp (project management)
• Figma (design)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: We engage with all stakeholders in a spirit of listening, learning, and broadening our perspectives.
• Growth mindset: We don’t use energy to explain why something can’t be done; we figure out how to make it happen.
• Mission-driven: Our work helps more children with special needs receive the necessary support.
• Data-driven: We believe in data-driven decision-making, measuring outcomes, and iterative improvement.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's growth.
• Adaptable: We embrace change and continuously improve our processes and practices.
• Empathetic: We understand and share the feelings of our team members, clients, and the students we serve.

Self-Assessment Questions:

• Do you have a deep understanding of Presence's mission and values, and how do they align with your personal beliefs and work style?
• Are you comfortable working in a fully remote, distributed team, with core working hours and flexible scheduling outside of those hours?
• Do you have strong problem-solving skills and the ability to adapt your writing style and tone to different audiences and platforms?

ASSUMPTION: Assessing your cultural fit with Presence's values and work style is essential for a successful and fulfilling career with the company.

⚠️ Potential Challenges

• Occasional travel may be required to engage in-person with school partners, clinicians, and team members.
• The role may involve managing multiple short-term and long-term deliverables/timelines effectively, requiring strong organizational skills and time management.
• Working in a remote-friendly environment may present unique communication and collaboration challenges that require proactive and strategic problem-solving.

ASSUMPTION: Addressing these potential challenges proactively and effectively is crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other Senior Copywriter roles, this position offers the opportunity to work on a wide range of content and collaborate with various teams, fostering professional growth and development.
• Presence's focus on teletherapy solutions for children with diverse needs sets it apart from other companies in the EdTech industry.
• Career paths within Presence may differ from those in more traditional marketing or advertising agencies, offering unique growth and development opportunities.

ASSUMPTION: Understanding the unique aspects of this role and the company's mission-driven focus is essential for making an informed career decision.

📝 Sample Projects

• Developing and refining brand strategies, positioning, and voice/tone for Presence's products, programs, and services.
• Crafting engaging content for various platforms, including website, marketing materials, email campaigns, video scripts, and events.
• Creating compelling on-brand ad copy, landing pages, and marketing campaign materials optimized for SEO and conversion.

ASSUMPTION: These sample projects illustrate the range of responsibilities and deliverables for this role, showcasing the opportunity to work on diverse and impactful content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative department, and how this role fits into the overall organization?
• How does Presence support the professional development and growth of its employees, particularly within the creative team?
• Can you provide examples of how Presence's brand voice and values are reflected in its content and marketing materials, and how this role contributes to upholding and evolving those elements?
• What are the most significant challenges facing the creative team currently, and how can this role help address them?
• How does Presence measure the success and impact of its content and marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a link to your portfolio showcasing your best work.
• Prepare for behavioral and scenario-based interview questions focused on your writing process, problem-solving skills, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.