Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: dentsu

🔹 Location: Mumbai

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content that drives engagement and builds brand voice
• Collaborating with designers, marketers, and strategists to create impactful copy
• Managing social media and content strategy, including editorial calendar and paid social campaigns
• Monitoring social media for crisis communications management
• Maintaining website content, including case studies, thought leadership, and blogs

ASSUMPTION: This role requires a strong background in copywriting, content strategy, and social media management. The ideal candidate will have experience working in an agency environment and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Execute and measure the Social Media and Content Strategy through targeted content and community building methods

✅ Build and maintain a sharp, relevant editorial calendar to share across digital channels

✅ Manage content scheduled and published across social networks

✅ Build, deliver, and report on targeted paid social campaigns

✅ Organize, build, and engage with powerful custom audiences that align with target audience segments

✅ Use social media monitoring platforms for crisis communications management

✅ Maintain all website content, including working case studies, thought leadership, and blogs

ASSUMPTION: The role requires a strategic mindset, creativity, and strong communication skills. The ideal candidate will be able to work independently and in a team setting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 5-10 years of experience in copywriting, content strategy, and social media management

Required Skills:

• Excellent written and verbal communication skills
• Strong creative writing abilities
• Proven experience in social media management and content strategy
• Familiarity with social media monitoring platforms
• Ability to work independently and in a team setting
• Strong project management skills

Preferred Skills:

• Experience working in an agency environment
• Fluency in multiple languages
• Knowledge of SEO best practices

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their copywriting skills and experience managing social media campaigns.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Copywriter role in Mumbai. Benefits may vary based on the company's policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Global)

Founded: 1901 (Tokyo, Japan)

Company Description:

• Dentsu is a global advertising and marketing communications company
• Operates in over 145 markets worldwide with over 66,000 employees
• Offers a wide range of services, including advertising, media planning, and creative services

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu is a large, global company with a strong presence in the advertising industry. The company offers a wide range of services and has a diverse client base.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Content

Work Arrangement: On-site (Full-time)

Growth Opportunities:

• Potential to lead and mentor junior copywriters
• Opportunities to work on high-profile campaigns and projects
• Chance to develop skills in related areas, such as account management or strategy

ASSUMPTION: This role offers opportunities for career growth and development within the company. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Devchand House, Level 8, Worli, Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra
• Known for its vibrant culture, diverse population, and bustling business environment
• Offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The ideal candidate will be comfortable working in a high-pressure environment and able to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR manager
• In-person interview with the hiring manager and team members
• Final interview with the Head of Content

Key Assessment Areas:

• Writing samples and portfolio
• Creativity and strategic thinking
• Communication and interpersonal skills
• Understanding of the advertising industry and client management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best work, showcasing your copywriting skills and versatility
• Prepare for behavioral and scenario-based interview questions
• Research the company and its clients to demonstrate your understanding of the business

ATS Keywords: Copywriting, Content Strategy, Social Media Management, Community Building, Editorial Calendar, Campaign Management, Data Analysis, Crisis Communications, Website Content Management, Collaboration, Creativity, Brand Voice, Digital Marketing, Storytelling, Audience Engagement, Performance-Driven

ASSUMPTION: The application process is competitive, and the ideal candidate will have a strong portfolio and relevant experience in copywriting and content strategy. Preparation and research are key to success in the interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage. The ideal candidate will be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating compelling content that drives results?
• Do you have strong communication and interpersonal skills?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for creativity, collaboration, and client success. They will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, high-pressure environment
• Adapting to changes in client needs and market trends
• Collaborating effectively with cross-functional teams

ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure. They will also be comfortable collaborating with cross-functional teams and adapting to changes as needed.

📈 Similar Roles Comparison

• Compared to other Senior Copywriter roles, this position offers a competitive salary range and opportunities for career growth and development
• Dentsu is a large, global company with a strong presence in the advertising industry, offering a diverse range of clients and projects
• This role offers the opportunity to work on high-profile campaigns and projects, with the potential to lead and mentor junior copywriters

ASSUMPTION: The ideal candidate will be proactive in seeking out new challenges and learning opportunities, with a strong portfolio showcasing their copywriting skills and experience managing social media campaigns.

📝 Sample Projects

• Developing a comprehensive content strategy for a major client launch campaign
• Managing a paid social media campaign to drive brand awareness and engagement
• Creating a series of blog posts to establish thought leadership in the industry

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their work in their portfolio.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company/team currently, and how can this role help address them?
• How does this role fit into the overall content strategy for the company/team?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio of your best work, showcasing your copywriting skills and versatility
• Prepare for behavioral and scenario-based interview questions
• Research the company and its clients to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.