📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Treasury Wine Estates
🔹 Location: Melbourne, VIC, Australia
🔹 Job Type: Full time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working in the in-house agency 'Splash' for Treasury Wine Estates
- Collaborating with creative directors to shape Splash's creative vision
- Managing national and global campaigns
- Leading the strategic and creative development of ideas across various campaigns
- Engaging in briefs of all sizes, from exciting to less exciting projects
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to manage diverse projects and stakeholders effectively.
📋 Key Responsibilities
✅ Demonstrate conceptual thinking, brand storytelling, and campaign development
✅ Lead the strategic and creative development of ideas from inception to delivery across various campaigns
✅ Engage in briefs big and small, exciting and less exciting, with a level structure where everyone helps as needed
✅ General understanding of the wine world is a plus but not necessary
ASSUMPTION: The role requires a proactive approach to building on existing processes and partnerships to elevate the in-house agency to new levels of excellence.
🎯 Required Qualifications
Education: Relevant qualifications in Marketing, Communications, or Advertising preferred
Experience: 5+ years of experience in a creative agency or related environment
Required Skills:
- Proven experience as a Creative Copywriter with broad conceptual campaign experience
- Strong ability to generate ideas with communication skills across varied audiences
- Charismatic writer who understands the audience and knows how to make them stop and listen
- Great collaborator, communicator, and presenter with the ability to manage time and prioritize
- Natural with crafting ideas into decks, present to stakeholders, and run jobs independently
Preferred Skills:
- Knowledge of the latest campaigns, cultural trends, and implementation of AI
- Understanding of the wine world
ASSUMPTION: While not required, having a general understanding of the wine world could provide a unique perspective and advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Copywriter role in Melbourne, the estimated salary range is AU$100,000 - AU$140,000 per year. This estimate is inclusive of superannuation and is subject to change based on experience and qualifications.
Benefits:
- Employee Product Allowance
- Extra Day Off (TWEforME Day)
- Flexibility, rewards, and discounts
- Health and well-being initiatives
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and performance during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically wine production and distribution
Company Size: Large (1,001-5,000 employees) with a global presence and a portfolio of renowned wine brands
Founded: The company was founded in 1950 and has since grown into a global leader in the wine industry
Company Description:
- Treasury Wine Estates (TWE) is a global leader in wine, with a passion for creating memorable experiences for consumers, customers, partners, suppliers, and employees
- The company is structured as a portfolio-led business with three key divisions – Penfolds, Treasury Premium Brands, and Treasury Americas – supported by centralised business, supply, and corporate functions
- TWE brings together some of the most popular and collected wines from Australia, California, Italy, France, and New Zealand, with treasured brands including Penfolds, DAOU, Beringer, Pepperjack, Stags' Leap, Squealing Pig, Beaulieu Vineyard, Sterling Vineyards, 19 Crimes, and Wynns Coonawarra Estate
Company Specialties:
- FMCG and consumer goods
- Global career opportunities
- ASX-listed company
- Liquor and beverage
Company Website: http://www.tweglobal.com/
ASSUMPTION: As a large, global company, TWE offers diverse career opportunities and a structured approach to employee growth and development.
📊 Role Analysis
Career Level: Senior-level position with significant experience required
Reporting Structure: The Senior Copywriter will report directly to the Creative Directors and work closely with the Splash team to manage national and global campaigns
Work Arrangement: On-site, full-time position with the possibility of flexible work arrangements
Growth Opportunities:
- Progression within the creative team or broader marketing department
- Expanding creative responsibilities as the agency grows and takes on new projects
- Potential to work on global campaigns and collaborate with international teams
ASSUMPTION: Given the company's global presence and the nature of the role, there are ample opportunities for professional growth and development within TWE.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a creative and dynamic atmosphere
Office Location(s): 161 Collins St, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant cultural scene, world-class dining, and diverse neighborhoods
- The city offers a high quality of life, with a mild climate, beautiful parks, and a strong focus on sustainability
- Melbourne is a major hub for the arts, fashion, and design industries, providing ample opportunities for creative inspiration
Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible work arrangements
ASSUMPTION: The location and work environment provide an ideal setting for a creative professional to thrive and grow within the industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative brief presentation and interview with the Creative Directors
- Final interview with the Splash team and/or other stakeholders
Key Assessment Areas:
- Creativity and conceptual thinking
- Communication and presentation skills
- Collaboration and teamwork
- Understanding of the wine industry (a plus)
Application Tips:
- Tailor your resume and cover letter to highlight your creative experience and relevant skills
- Prepare a creative brief presentation showcasing your ability to generate ideas and craft compelling narratives
- Research the company and its brands to demonstrate your understanding of the wine industry and TWE's portfolio
ATS Keywords: Creative Copywriter, Conceptual Thinking, Brand Storytelling, Campaign Development, Collaboration, Communication, Presentation Skills, Idea Generation, Cultural Trends, Technological Developments, Time Management, Audience Understanding, Script Writing, Social Media, In-store Activations, Radio
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, understanding of the role, and cultural fit within the Splash team and TWE as a whole.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Presentation software (e.g., Keynote, PowerPoint)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and campaigns the Senior Copywriter is working on.
👔 Cultural Fit Considerations
Company Values:
- Boldly Cultivating: Pushing boundaries, taking risks, and continuously learning and improving
- Bringing Our Whole Selves: Encouraging diversity, inclusion, and authenticity in the workplace
- Delivering Together: Collaborating, supporting, and empowering one another to achieve shared goals
Work Style:
- Creative and dynamic, with a focus on idea generation and innovation
- Collaborative and supportive, with a strong emphasis on teamwork and open communication
- Fast-paced and adaptable, with the ability to manage multiple projects and tight deadlines
Self-Assessment Questions:
- How do you align with Treasury Wine Estates' value of 'Boldly Cultivating' in your approach to creative work?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach presenting and refining ideas based on feedback from stakeholders and team members?
ASSUMPTION: TWE values a diverse and inclusive work environment that fosters creativity, collaboration, and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Working with diverse stakeholders and adapting to their feedback
- Keeping up with industry trends and technological developments
- Navigating a large, global organization with a complex portfolio of brands
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to agency-side roles, this in-house position offers more direct influence on brand strategy and creative direction
- In-house roles may have less exposure to diverse clients and industries but provide deeper expertise in a specific brand or portfolio
- Career progression in an in-house agency may differ from agency-side roles, with opportunities for growth within the company rather than through client acquisition
ASSUMPTION: The unique aspects of in-house agencies, such as Splash, present both advantages and challenges compared to traditional agency-side roles.
📝 Sample Projects
- Developing a global campaign for a flagship brand, such as Penfolds, to launch a new product or celebrate an anniversary
- Creating a targeted social media campaign for a specific brand, such as 19 Crimes, to engage a younger audience and drive sales
- Collaborating with a production company to create a TVC or radio spot for a Treasury Premium Brands campaign, such as Pepperjack or Stags' Leap
ASSUMPTION: The Senior Copywriter will have the opportunity to work on a wide range of projects, from global campaigns to targeted activations, across various brands and channels.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does the Splash team collaborate with other departments within TWE, such as marketing, sales, and production?
- What opportunities are there for professional growth and development within the creative team and broader marketing department?
- How does TWE support work-life balance for its employees, particularly in a fast-paced, creative environment?
- What is the company's approach to diversity, inclusion, and belonging in the workplace?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://ebpm.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/1004338
- Tailor your resume and cover letter to highlight your creative experience and relevant skills
- Prepare a creative brief presentation showcasing your ability to generate ideas and craft compelling narratives
- Research the company and its brands to demonstrate your understanding of the wine industry and TWE's portfolio
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
