Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: My NRMA

🔹 Location: Sydney Olympic Park, New South Wales, Australia

🔹 Job Type: Contract

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting impactful copy for marketing campaigns and brand strategies across various platforms
• Collaborating with stakeholders and teams to ensure alignment with business objectives and the NRMA's tone of voice
• Working closely with designers to develop and deliver concept presentations
• Keeping up to date with pricing, product, and service information to ensure accurate copy
• Maintaining the NRMA Tone of Voice Guidelines and running workshops as required

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a fast-paced, dynamic organization and be comfortable working in a team environment.

📋 Key Responsibilities

✅ Work closely with stakeholders and the team to deliver clear, concise copy that aligns with the NRMA's tone of voice and audience

✅ Ensure that copy effectively answers the requirements of the brief, including meeting business objectives and putting members at the heart of everything we do

✅ Keep up to date with pricing, product, and service inclusions, programs, and news across the business that impacts your tasks

✅ Maintain the NRMA Tone of Voice Guidelines and run workshop and Tinker Time sessions as required

✅ Craft copy with a deep understanding of different platform requirements and best practices, i.e., social

✅ Work with designers to develop and deliver concept presentations, selling in your ideas with key stakeholders

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the needs of the business and the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: 5-7 years of ad agency or brand in-house copywriting experience

Required Skills:

• Proven ability to interpret briefs and deliver effective copy
• Strong communication (written and verbal) and interpersonal skills
• Ability to juggle multiple briefs, deadlines, priorities, and scope changes simultaneously
• Experience in a fast-paced, dynamic organization
• Values team culture and loves being part of a team
• Strategic, creative, collaborative, and has a can-do attitude

Preferred Skills:

• Experience with brand evolution and implementation
• Familiarity with the NRMA brand

ASSUMPTION: While the job description does not explicitly state preferred qualifications, having experience with brand evolution and familiarity with the NRMA brand would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Copywriter role in Sydney, the estimated salary range is AU$80,000 - AU$100,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Complimentary myNRMA membership including discounts on car, travel, fuel, groceries, movie tickets, fashion, attractions, restaurants, and much more
• Employee referral program where you may be eligible for a referral payment of up to AU$2,000
• Opens the door to other potential opportunities across the NRMA Group

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The working hours may also be subject to change based on business needs.

📌 Applicant Insights

🔍 Company Context

Industry: The NRMA is a member-owned organization that offers a wide range of services, including roadside assistance, electric vehicle charging networks, holiday parks and lodges, car rentals, and harbour transport and ocean cruising. They operate in the travel and tourism industry, with a focus on providing exceptional customer service and experiences.

Company Size: The NRMA has 201-500 employees, making it a mid-sized organization. This size allows for a diverse range of opportunities and a collaborative work environment.

Founded: The NRMA was founded in 1920 and has a long history of serving the Australian community. The organization has evolved over the years to meet the changing needs of its members and the market.

Company Description:

• The NRMA is one of Australia's most trusted brands, with a focus on making a difference that contributes to a brighter shared future for all Australians.
• The organization is member-owned, with every decision made having people and the community at its heart.
• The NRMA offers a range of services and experiences, from roadside assistance to holiday parks and lodges, car rentals, and harbour transport and ocean cruising.

Company Specialties:

• Roadside assistance
• Electric vehicle charging networks
• Holiday parks and lodges
• Car rentals
• Harbour transport and ocean cruising

Company Website: https://www.nrmaparksandresorts.com.au/

ASSUMPTION: The company description and specialties provided are based on the information available on the NRMA's website. However, the specific focus and priorities of the organization may vary depending on the needs of the market and its members.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting. The ideal candidate will have a proven track record of success in a similar role and be able to provide strategic guidance and mentorship to junior team members.

Reporting Structure: The Senior Copywriter will report directly to the Head of Marketing or a similar role within the organization. They will work closely with various teams, including Brand, Marketing, and the Membership division, to ensure that copy aligns with business objectives and the NRMA's tone of voice.

Work Arrangement: This role is on-site, with the primary work location being Sydney Olympic Park, New South Wales, Australia. The role may require occasional travel to other NRMA locations or events.

Growth Opportunities:

• Opportunities to work on high-profile campaigns and projects that showcase the NRMA's brand and services
• Potential to take on a leadership role within the creative agency or the organization as a whole
• Chance to develop and refine skills in copywriting, brand strategy, and marketing communications

ASSUMPTION: The growth opportunities listed above are based on the information provided in the job description and the company's website. However, the specific opportunities available may vary depending on the needs of the business and the candidate's skills and qualifications.

🌍 Location & Work Environment

Office Type: The NRMA's office is a modern, collaborative workspace that fosters creativity and innovation. The office is designed to accommodate a diverse range of work styles and preferences.

Office Location(s): Sydney Olympic Park, New South Wales, Australia

Geographic Context:

• Sydney Olympic Park is a vibrant, multicultural neighborhood located in western Sydney. It is home to a variety of businesses, sports facilities, and entertainment venues.
• The area is well-connected by public transportation, with easy access to trains, buses, and ferries.
• Sydney Olympic Park offers a range of amenities, including restaurants, cafes, and shopping centers.

Work Schedule: The work schedule for this role is full-time, with standard business hours. The role may require occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: The work environment and schedule for this role are based on the information provided in the job description. However, the specific details may vary depending on the needs of the business and the candidate's availability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Portfolio review and presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and interpersonal skills
• Ability to manage multiple projects simultaneously
• Alignment with the NRMA's tone of voice and brand values
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best work, showcasing your ability to interpret briefs and deliver effective copy
• Prepare for the interview by researching the NRMA's brand and values, and thinking about how your skills and experience align with the role and the organization
• Be ready to discuss your approach to copywriting and brand strategy, and how you have applied these skills in previous roles

ATS Keywords: Copywriting, brand strategy, marketing communications, creative agency, NRMA tone of voice, stakeholder collaboration, project management, team culture

ASSUMPTION: The interview process and assessment areas listed above are based on the information provided in the job description. However, the specific details may vary depending on the needs of the business and the candidate's skills and qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content management systems (CMS) such as WordPress or Drupal
• Project management tools such as Asana or Trello
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: The tools and technologies listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific tools and technologies required may vary depending on the needs of the business and the candidate's skills and qualifications.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a deep understanding of the NRMA's brand and values, and can you demonstrate how you have applied these in previous roles?
• Are you comfortable working in a fast-paced, dynamic organization and managing multiple projects simultaneously?
• Do you thrive in a collaborative environment and enjoy working with a diverse range of stakeholders?

ASSUMPTION: The company values and work style listed above are based on the information provided on the NRMA's website and industry standards for marketing and communications roles. However, the specific details may vary depending on the needs of the business and the candidate's skills and qualifications.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates
• The NRMA is a large, member-owned organization with a diverse range of services and experiences. Candidates may need to familiarize themselves with the various aspects of the business and its offerings
• The role may require occasional travel or flexible hours to meet project deadlines
• The Sydney Olympic Park location may have limited public transportation options outside of peak hours

ASSUMPTION: The potential challenges listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific challenges may vary depending on the needs of the business and the candidate's skills and qualifications.

📈 Similar Roles Comparison

• This role is similar to a Senior Copywriter role in an advertising agency, but with a focus on in-house brand strategy and marketing communications
• The NRMA is a unique organization with a diverse range of services and experiences. Candidates should be prepared to work on a wide range of projects and campaigns
• This role offers the opportunity to work on high-profile campaigns and projects that showcase the NRMA's brand and services, providing valuable experience and exposure for the right candidate

ASSUMPTION: The role comparison listed above is based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific comparisons may vary depending on the needs of the business and the candidate's skills and qualifications.

📝 Sample Projects

• Developing a comprehensive brand style guide for a new product or service launch
• Creating a series of social media campaigns to promote an upcoming event or promotion
• Writing copy for a range of marketing materials, including brochures, flyers, and email newsletters

ASSUMPTION: The sample projects listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific projects may vary depending on the needs of the business and the candidate's skills and qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the creative agency's structure and how this role fits within it?
• How does the NRMA approach brand strategy and marketing communications, and how does this role contribute to that?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the NRMA support the professional development and growth of its employees?
• What is the team culture like, and how does the Senior Copywriter role contribute to that?

ASSUMPTION: The key questions listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific questions may vary depending on the needs of the business and the candidate's skills and qualifications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/MYNRMA/744000053910150-senior-copywriter
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best work, showcasing your ability to interpret briefs and deliver effective copy
• Prepare for the interview by researching the NRMA's brand and values, and thinking about how your skills and experience align with the role and the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.