πΉ Job Title: Senior Copywriter
πΉ Company: My NRMA
πΉ Location: Sydney Olympic Park, New South Wales, Australia
πΉ Job Type: Contract
πΉ Category: Marketing & Communications
πΉ Date Posted: April 15, 2025
πΉ Experience Level: 5-7 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in a fast-paced, dynamic organization and be comfortable working in a team environment.
β Work closely with stakeholders and the team to deliver clear, concise copy that aligns with the NRMA's tone of voice and audience
β Ensure that copy effectively answers the requirements of the brief, including meeting business objectives and putting members at the heart of everything we do
β Keep up to date with pricing, product, and service inclusions, programs, and news across the business that impacts your tasks
β Maintain the NRMA Tone of Voice Guidelines and run workshop and Tinker Time sessions as required
β Craft copy with a deep understanding of different platform requirements and best practices, i.e., social
β Work with designers to develop and deliver concept presentations, selling in your ideas with key stakeholders
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the needs of the business and the team.
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: 5-7 years of ad agency or brand in-house copywriting experience
Required Skills:
Preferred Skills:
ASSUMPTION: While the job description does not explicitly state preferred qualifications, having experience with brand evolution and familiarity with the NRMA brand would be beneficial for this role.
Salary Range: Based on industry standards for a Senior Copywriter role in Sydney, the estimated salary range is AU$80,000 - AU$100,000 per annum. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The working hours may also be subject to change based on business needs.
Industry: The NRMA is a member-owned organization that offers a wide range of services, including roadside assistance, electric vehicle charging networks, holiday parks and lodges, car rentals, and harbour transport and ocean cruising. They operate in the travel and tourism industry, with a focus on providing exceptional customer service and experiences.
Company Size: The NRMA has 201-500 employees, making it a mid-sized organization. This size allows for a diverse range of opportunities and a collaborative work environment.
Founded: The NRMA was founded in 1920 and has a long history of serving the Australian community. The organization has evolved over the years to meet the changing needs of its members and the market.
Company Description:
Company Specialties:
Company Website: https://www.nrmaparksandresorts.com.au/
ASSUMPTION: The company description and specialties provided are based on the information available on the NRMA's website. However, the specific focus and priorities of the organization may vary depending on the needs of the market and its members.
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting. The ideal candidate will have a proven track record of success in a similar role and be able to provide strategic guidance and mentorship to junior team members.
Reporting Structure: The Senior Copywriter will report directly to the Head of Marketing or a similar role within the organization. They will work closely with various teams, including Brand, Marketing, and the Membership division, to ensure that copy aligns with business objectives and the NRMA's tone of voice.
Work Arrangement: This role is on-site, with the primary work location being Sydney Olympic Park, New South Wales, Australia. The role may require occasional travel to other NRMA locations or events.
Growth Opportunities:
ASSUMPTION: The growth opportunities listed above are based on the information provided in the job description and the company's website. However, the specific opportunities available may vary depending on the needs of the business and the candidate's skills and qualifications.
Office Type: The NRMA's office is a modern, collaborative workspace that fosters creativity and innovation. The office is designed to accommodate a diverse range of work styles and preferences.
Office Location(s): Sydney Olympic Park, New South Wales, Australia
Geographic Context:
Work Schedule: The work schedule for this role is full-time, with standard business hours. The role may require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The work environment and schedule for this role are based on the information provided in the job description. However, the specific details may vary depending on the needs of the business and the candidate's availability.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Copywriting, brand strategy, marketing communications, creative agency, NRMA tone of voice, stakeholder collaboration, project management, team culture
ASSUMPTION: The interview process and assessment areas listed above are based on the information provided in the job description. However, the specific details may vary depending on the needs of the business and the candidate's skills and qualifications.
ASSUMPTION: The tools and technologies listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific tools and technologies required may vary depending on the needs of the business and the candidate's skills and qualifications.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The company values and work style listed above are based on the information provided on the NRMA's website and industry standards for marketing and communications roles. However, the specific details may vary depending on the needs of the business and the candidate's skills and qualifications.
ASSUMPTION: The potential challenges listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific challenges may vary depending on the needs of the business and the candidate's skills and qualifications.
ASSUMPTION: The role comparison listed above is based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific comparisons may vary depending on the needs of the business and the candidate's skills and qualifications.
ASSUMPTION: The sample projects listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific projects may vary depending on the needs of the business and the candidate's skills and qualifications.
ASSUMPTION: The key questions listed above are based on the information provided in the job description and industry standards for copywriting and marketing communications roles. However, the specific questions may vary depending on the needs of the business and the candidate's skills and qualifications.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.