Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Brado

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic copywriting for marketing campaigns, product messaging, and rapid-response creative
• Creative concept development for digital and social content, advertising campaigns, and program launches
• UX copywriting for Conversational AI Engagement platform and AI product branding
• Collaboration with multidisciplinary creative talent, including copywriters, designers, and UX
• Alignment with company values: People, Commitment, Aspiration, Trustworthiness, and Impact

ASSUMPTION: This role requires a strong balance of strategic thinking and creative execution, with a focus on healthcare and life science categories.

📋 Key Responsibilities

✅ Oversee and participate in all copy efforts, including marketing campaigns, product messaging, and rapid-response creative

✅ Develop messaging strategies that elevate the brand, connect with audiences, and deliver on the brief

✅ Write and edit high-impact copy for various mediums, ensuring copy and design work together seamlessly

✅ Concept and deliver copy for strategic brand and company marketing and internal materials

✅ Lead conceptual thinking on a range of creative endeavors, including digital and social content, advertising campaigns, and program launches

✅ Partner with the UX team to develop copy for the Conversational AI Engagement platform and participate in naming and branding exercises

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 5-6 years of experience in copywriting, with a strong portfolio showcasing impactful work

Required Skills:

• Exceptional range in copywriting, from strategic content to creative campaigns
• Deep understanding of branding, messaging strategy, and audience engagement
• Ability to manage multiple projects at speed, making sharp decisions with clarity
• Experience in the Health and Life Science category
• Proven expertise in copywriting and brand storytelling
• Experience collaborating with multidisciplinary creative talent

Preferred Skills:

• Experience in UX writing and digital content creation
• Familiarity with AI-powered platforms and conversational marketing

ASSUMPTION: Candidates with experience in healthcare marketing and a strong portfolio demonstrating their ability to craft clear, compelling copy will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Senior Copywriter with 5-10 years of experience in the marketing services industry)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Work From Home

Working Hours: Full-time, with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Brado operates in the marketing services industry, focusing on consumer engagement and conversational marketing

Company Size: Brado is a mid-sized company with 51-200 employees, providing ample opportunities for growth and collaboration

Founded: Brado was founded in 2019, making it a relatively young and innovative company

Company Description:

• Brado helps brands engage with people during critical moments in their lives using an insight-driven and AI-powered Conversational Engagement™ platform
• The company aims to create meaningful, ongoing customer conversations that build trust and move brands from transactions to long-term relationships
• Brado's purpose is to inspire ideas and relationships that change lives, and its passion is supporting its peers to do the best work of their lives

Company Specialties:

• Conversational Engagement™ platform
• AI-powered marketing solutions
• Healthcare and life science marketing

Company Website: brado.net

ASSUMPTION: Brado's focus on AI-powered conversational marketing and its commitment to creating meaningful customer experiences set it apart in the marketing services industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in copywriting and brand storytelling

Reporting Structure: The Senior Copywriter will report directly to the Creative Director and collaborate with various teams, including strategy, design, and UX

Work Arrangement: This role is remote-friendly, with flexible working hours and unlimited paid time off

Growth Opportunities:

• Potential to lead and mentor junior copywriters as the team grows
• Opportunities to expand skills in UX writing and AI-powered marketing
• Possibility to take on additional responsibilities and advance within the creative department

ASSUMPTION: Brado's focus on growth and innovation provides ample opportunities for the Senior Copywriter to develop their skills and advance their career.

🌍 Location & Work Environment

Office Type: Brado has multiple office locations, but this role is remote-friendly, allowing for a flexible work arrangement

Office Location(s): St. Louis, Missouri, United States (with additional offices in Chicago, IL, and Dallas/Ft. Worth Metroplex, TX)

Geographic Context:

• St. Louis is a mid-sized city with a vibrant arts scene, rich history, and a growing tech industry
• The cost of living in St. Louis is relatively low compared to other major US cities
• The city offers a variety of neighborhoods and housing options, with a strong sense of community

Work Schedule: Full-time, with flexible hours and a remote-friendly work arrangement

ASSUMPTION: The remote-friendly work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the Senior Copywriter.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Creative Director
• Portfolio review and creative challenge with the Creative Studio team
• Final interview with the Creative Director and other key stakeholders

Key Assessment Areas:

• Portfolio quality and range of copywriting skills
• Creativity and strategic thinking
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience in healthcare marketing and your ability to craft clear, compelling copy
• Prepare a diverse portfolio showcasing your range in copywriting, from strategic content to creative campaigns
• Be ready to discuss your creative process and how you approach collaborative projects

ATS Keywords: Copywriting, Brand Storytelling, Creative Campaigns, Digital Content, Messaging Strategy, Audience Engagement, UX Writing, Collaboration, Concept Development, Strategic Thinking, Project Management, Healthcare, Life Science

ASSUMPTION: Brado's interview process is designed to assess the candidate's creative skills, strategic thinking, and cultural fit, with a strong emphasis on portfolio quality and range.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (Asana, Trello, Jira)
• AI-powered marketing platforms (e.g., Conversational Engagement™ platform)

ASSUMPTION: Familiarity with industry-standard creative tools and project management software is essential for this role, while experience with AI-powered marketing platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• People: Brado values its employees and fosters a collaborative and inclusive work environment
• Commitment: The company is committed to delivering high-quality work and exceeding client expectations
• Aspiration: Brado encourages its employees to strive for excellence and continuous learning
• Trustworthiness: The company values honesty, integrity, and transparency in all its interactions
• Impact: Brado aims to create meaningful change and inspire ideas that change lives

Work Style:

• Collaborative: Brado values teamwork and cross-functional collaboration
• Innovative: The company encourages creative problem-solving and experimentation
• Adaptable: Brado is a growing and evolving company, requiring employees to be flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, creative environment and enjoy working with diverse teams?
• Are you comfortable working in a fast-paced, dynamic company and adapting to change?
• Do you share Brado's commitment to creating meaningful, impactful work that changes lives?

ASSUMPTION: Brado's values-driven culture and commitment to collaboration and innovation make it an attractive workplace for creative professionals.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a remote-friendly work arrangement and maintaining productivity
• Balancing strategic thinking and creative execution in a fast-paced environment
• Keeping up with industry trends and staying current in AI-powered marketing

ASSUMPTION: The Senior Copywriter must be highly organized, detail-oriented, and able to manage their time effectively to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing agencies, Brado focuses on AI-powered conversational marketing, requiring a unique blend of strategic thinking and creative execution
• This role offers the opportunity to work in a growing, innovative company with a strong focus on healthcare and life science marketing
• Career progression in this role could lead to leadership positions within the creative department or expanded responsibilities in AI-powered marketing

ASSUMPTION: Candidates with experience in healthcare marketing and a strong portfolio demonstrating their ability to craft clear, compelling copy will be most competitive for this role.

📝 Sample Projects

• Developing a comprehensive brand messaging framework for a leading healthcare provider
• Creating a series of engaging social media campaigns for a life science company launching a new product
• Collaborating with the UX team to develop copy for a conversational AI-powered chatbot

ASSUMPTION: These sample projects illustrate the range of copywriting responsibilities and the collaborative nature of the role at Brado.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and collaboration between the Creative Studio and other departments?
• How does Brado support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next year, and how can this role contribute to addressing them?
• How does Brado measure the success of its campaigns and initiatives?
• What is the company's long-term vision for its Conversational Engagement™ platform, and how might this role evolve to support that growth?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to Brado's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in healthcare marketing and your ability to craft clear, compelling copy
• Prepare a diverse portfolio showcasing your range in copywriting, from strategic content to creative campaigns
• Be ready to discuss your creative process and how you approach collaborative projects
• Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.