Senior Copywriter (Contract to Hire)

📌 Core Information 🔹 Job Title: Senior Copywriter (Contract to Hire) 🔹 Company: Nourish 🔹 Location: New York, NY (Remote OK) 🔹 Job Type: Contract (Potential for Full-Time) 🔹 Category: Marketing & Communications 🔹 Date Posted: April 16, 2025 🔹 Experience Level: Mid-Senior Level (4-7 years) 🚀 Job Overview Nourish is a mission-driven health tech startup improving people's health by making it easy to eat well. As a Senior Copywriter, you'll play a pivotal role in shaping Nourish's brand voice and messaging across multiple marketing channels. Your work will directly impact our growth and help millions of people improve their lives through better nutrition. 🔹 Key aspects of this role include: - Writing compelling performance copy for paid social, lifecycle, TV, audio, direct mail, web assets, and affiliate channels. - Defining and maintaining Nourish's tone of voice and messaging strategy. - Collaborating with cross-functional teams to produce high-performing creatives. - Optimizing messaging for conversion using testing, consumer insights, and ad feedback. ASSUMPTION: This role requires a strong understanding of consumer behavior and a data-driven approach to copywriting. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with various teams. 📋 Key Responsibilities ✅ Copywriting for Key Channels: Craft persuasive copy for various marketing channels, ensuring consistency with Nourish's brand voice and messaging strategy. ✅ Brand Voice and Messaging Strategy: Contribute to defining and maintaining Nourish's tone of voice and messaging, ensuring consistency across all channels and formats. ✅ Creative Ideation and Cross-Functional Collaboration: Work with paid social managers, creative teams, and external partners to produce high-performing assets and shape creative strategies. ✅ Performance and Insights Integration: Employ testing, consumer insights, and ad feedback to optimize messaging for conversion. ASSUMPTION: This role involves ongoing collaboration with various teams and stakeholders. Strong communication and project management skills are essential for success. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, English, Journalism, or a related field. Experience: - 4-7 years of copywriting experience, ideally in a high-growth or startup environment within health, nutrition, or consumer brands. Required Skills: - Proven experience writing for paid social, lifecycle, TV, audio, direct mail, web assets, and affiliate channels. - Strong portfolio showcasing ability to write across various marketing platforms and consumer industries. - Excellent communication, collaboration, and project management skills. - Strong understanding of consumer behavior and data-driven approach to copywriting. - Passion for Nourish's mission to improve millions of lives through food! Preferred Skills: - Experience with A/B testing and optimization tools. - Familiarity with telehealth and health insurance industries. - Knowledge of marketing automation and CRM platforms. ASSUMPTION: While not required, experience in the health or nutrition industry would be a significant advantage for this role. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (Full-Time Equivalent) - *Based on industry standards for mid-senior level copywriters in New York City* Benefits: - Health, dental, and vision insurance (Full-Time) - 401(k) with company match (Full-Time) - Unlimited PTO (Contract & Full-Time) - Flexible work schedule (Remote OK) Working Hours: This is a part-time contract role with a minimum commitment of 15-20 hours per week. The role has the potential to convert to full-time depending on performance. ASSUMPTION: Salary and benefits are estimated based on industry standards and may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Health Tech & Telehealth Company Size: 51-200 employees Founded: 2021 Company Description: Nourish is a fast-growing health tech startup on a mission to improve people's health by making it easy to eat well. We connect chronic disease patients with Registered Dietitians via telehealth and get it covered by their health insurance. Our patients span a wide range of nutrition-related conditions, and we're live in all 50 states. Company Specialties: - Telehealth - Health Insurance - Nutrition - Chronic Disease Management - Consumer Health Company Website: usenourish.com ASSUMPTION: Nourish is a well-funded, rapidly growing startup with a strong mission and a commitment to improving people's lives through better nutrition. 📊 Role Analysis Career Level: Mid-Senior Level Reporting Structure: This role reports directly to the Creative Lead. Work Arrangement: Remote OK (with potential for on-site work in New York City) Growth Opportunities: - Potential for full-time conversion based on performance. - Opportunities to grow with the company as it expands its services and user base. - Exposure to various marketing channels and collaboration with cross-functional teams. ASSUMPTION: This role offers a unique opportunity to grow with a mission-driven startup and make a significant impact on its marketing efforts. 🌍 Location & Work Environment Office Type: Remote OK (with potential for on-site work in New York City) Office Location(s): New York City, NY Geographic Context: New York City offers a vibrant and diverse environment with numerous cultural, dining, and entertainment options. The city is also home to a thriving tech industry and a strong network of health and wellness professionals. Work Schedule: Flexible work schedule with a minimum commitment of 15-20 hours per week. ASSUMPTION: While this role is remote OK, candidates should be comfortable working in an on-site environment if required and be able to adapt to the fast-paced, dynamic nature of startup life. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the Creative Lead. 2. Writing test and portfolio review. 3. Final interview with the Creative Lead and/or other marketing team members. Key Assessment Areas: - Writing samples and portfolio. - Understanding of Nourish's brand voice and messaging. - Ability to work collaboratively and manage multiple projects. - Alignment with Nourish's mission and values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Include a portfolio of your best work, showcasing your ability to write across various marketing platforms and consumer industries. - Be prepared to discuss your approach to copywriting, brand voice, and messaging strategy. ATS Keywords: Copywriting, Marketing, Brand Voice, Messaging Strategy, Creative Ideation, Collaboration, Performance Optimization, Consumer Insights, Telehealth, Health Insurance, Digital Marketing, Social Media, Direct Mail, Web Assets, Affiliate Marketing, High-Growth Environment ASSUMPTION: Nourish uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Docs, Google Sheets) - Asana or Trello (Project Management) - Canva or Adobe Creative Suite (Design) - A/B testing and optimization tools (e.g., Optimizely, VWO) - Marketing automation and CRM platforms (e.g., HubSpot, Marketo) ASSUMPTION: While not required, experience with these tools and technologies would be a significant advantage for this role. 👔 Cultural Fit Considerations Company Values: - Mission-driven: We're passionate about improving people's lives through better nutrition. - Collaborative: We believe in the power of working together to achieve great things. - Data-driven: We make decisions based on evidence and continuous learning. - Adaptable: We embrace change and are always looking for ways to improve. Work Style: - Fast-paced and dynamic: We move quickly and are always looking for ways to innovate and improve. - Collaborative: We work closely together and value input from all team members. - Data-driven: We make decisions based on evidence and continuous learning. Self-Assessment Questions: - How do you ensure that your copy aligns with a brand's voice and messaging strategy? - Can you provide an example of a successful A/B test you've run, and what you learned from it? - How do you stay organized and manage multiple projects in a fast-paced environment? ASSUMPTION: Nourish values candidates who are passionate about its mission, collaborative, data-driven, and adaptable. ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a fast-paced environment. - Working remotely and managing communication with cross-functional teams. - Adapting to a rapidly growing startup with evolving priorities and goals. 📈 Similar Roles Comparison - Product Marketing Manager: Both roles involve defining and maintaining a brand's voice and messaging strategy, but the Product Marketing Manager focuses more on product positioning and market research. - Content Marketing Manager: Both roles involve creating engaging content, but the Content Marketing Manager focuses more on content strategy and distribution, while the Senior Copywriter focuses on copywriting and messaging. - Creative Director: Both roles involve shaping a brand's creative direction, but the Creative Director oversees a team of designers and copywriters, while the Senior Copywriter focuses on writing copy and collaborating with designers. ASSUMPTION: This role is unique in its focus on copywriting for various marketing channels and defining Nourish's brand voice and messaging strategy. 📝 Sample Projects - Paid Social Campaign: Write compelling performance copy for a paid social media campaign targeting individuals with diabetes, including ad copy, captions, and calls-to-action. - TV Commercial: Script a 30-second TV commercial showcasing Nourish's telehealth platform and the benefits of working with a Registered Dietitian. - Direct Mail Campaign: Write persuasive copy for a direct mail campaign targeting individuals with kidney disease, including a letter, brochure, and response card. ASSUMPTION: These sample projects are intended to give candidates an idea of the types of assignments they might encounter in this role. The actual projects will vary depending on Nourish's marketing priorities and goals. ❓ Key Questions to Ask During Interview - How does Nourish differentiate itself from other telehealth platforms and nutrition services? - What are the biggest challenges facing the company in the next year, and how can this role help address them? - How does Nourish support the professional growth and development of its employees? ASSUMPTION: These questions are intended to help candidates better understand Nourish's business, culture, and opportunities for growth. Candidates should feel free to ask additional questions based on their own interests and concerns. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Senior Copywriter (Contract to Hire) - Tailor your resume and cover letter to highlight your relevant experience and skills. - Include a portfolio of your best work, showcasing your ability to write across various marketing platforms and consumer industries. - Prepare for your interview by researching Nourish's mission, values, and competition. - Follow up with a thank-you note after your interview, reiterating your interest in the role and the company. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.