📌 Core Information
🔹 Job Title: Senior Copywriter / Copywriter (TH)
🔹 Company: VaynerMedia LLC
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-time, On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating a range of creative content for various clients and VaynerMedia-wide projects
- Collaborating within a dynamic team to support community and brand-specific campaigns
- Mastering industry best practices and the unique VaynerMedia POV on each platform
- Working within a team-focused creative process and supporting team members
- Being proficient in both English and Thai languages
ASSUMPTION: This role requires a strong understanding of social media platforms and digital content creation. The ideal candidate will have experience working in a fast-paced, collaborative environment and be comfortable switching among brand voices.
📋 Key Responsibilities
✅ Create a range of creative content for various clients and VaynerMedia-wide projects
✅ Collaborate within a dynamic team to support community and brand-specific campaigns
✅ Master industry best practices and articulate the unique VaynerMedia POV on each platform
✅ Work within a team-focused creative process and support team members in delivering ideas
✅ Be proficient in both English and Thai languages and use them effectively in creative work
ASSUMPTION: The role requires strong storytelling skills and the ability to adapt to different brand voices. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: 5+ years of relevant work experience in the creative media or advertising field
Required Skills:
- Proven copywriting skills with a strong portfolio showcasing digital content
- Excellent communication and collaboration skills
- Strong understanding of social media platforms and their abilities/limitations
- Experience working with designers, developers, and team-focused creative processes
- Proficiency in both English and Thai languages
Preferred Skills:
- Interest in sports, music, or food
- Experience working with big brands
- Ability to bring personal interests into creative work
ASSUMPTION: The ideal candidate will have a strong background in copywriting, particularly in the digital realm, and be comfortable working in a fast-paced, collaborative environment. They should also be proficient in both English and Thai languages.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Copywriter role in Bangkok, the estimated salary range is THB 80,000 - 150,000 per month. This range takes into account the candidate's experience level and the company's size and reputation.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM. However, hours may vary depending on project demands and team needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. Benefits may also vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency specializing in driving relevance for clients and delivering impactful business results.
- The company was founded by Gary Vaynerchuk and has offices worldwide, including New York, Los Angeles, London, Amsterdam, Singapore, Bangkok, and Sydney.
- VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards.
Company Specialties:
- Creative strategy
- Media buying and planning
- Analytics
- Social media and digital marketing
- Brand building and brandformance
- Video production
- Branding and cultural trends
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia is a well-established agency with a strong global presence. The company's focus on driving relevance and its entrepreneurial DNA make it an exciting place to work for creative professionals.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role will report to the Creative Director and work closely with various teams, including Art Directors, Designers, and Strategists.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creative team
- Opportunities to work on high-profile campaigns and collaborate with global teams
- Professional development opportunities, such as workshops and training sessions
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-profile campaigns and collaborate with global teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving creative industry
- The office is located in a central business district, offering easy access to public transportation and amenities
- The city offers a mix of traditional and modern attractions, as well as a diverse food scene
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM. However, hours may vary depending on project demands and team needs.
ASSUMPTION: The office environment at VaynerMedia is collaborative and fast-paced, with a strong focus on creativity and innovation. The location in Bangkok offers a vibrant cultural scene and easy access to amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the Creative Director and other team members
- Portfolio review and creative challenge
- Final interview with the hiring manager
Key Assessment Areas:
- Portfolio and creative skills
- Language proficiency in English and Thai
- Collaboration and teamwork skills
- Understanding of social media platforms and digital content
- Cultural fit and alignment with VaynerMedia's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your digital content and brand voice versatility
- Research VaynerMedia's clients and campaigns to demonstrate your understanding of the agency's work
- Be prepared to discuss your interest in sports, music, or food and how you might incorporate these interests into your creative work
ATS Keywords: Copywriting, Creative Problem Solving, Storytelling, Social Media, Team Collaboration, Adaptability, Time Management, Observational Skills, Concept Development, Brand Voice, Digital Content, Creative Strategy, Language Proficiency, Interest in Sports, Interest in Music, Interest in Food
ASSUMPTION: The application process at VaynerMedia is thorough and designed to assess the candidate's creative skills, language proficiency, and cultural fit. Applicants should be prepared to showcase their portfolio and discuss their understanding of the agency's work and values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: The ideal candidate will be proficient in using Adobe Creative Suite and Microsoft Office Suite for creating and presenting creative content. Familiarity with social media platforms and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Creativity
- Collaboration
- Entrepreneurship
- Continuous learning
Work Style:
- Fast-paced and collaborative
- Focused on driving relevance and solving business problems
- Open to breaking rules and trying new things
- Start-up-like environment with a strong emphasis on innovation
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and their abilities/limitations?
- Are you comfortable working in a fast-paced, collaborative environment and switching among brand voices?
- Do you have a passion for storytelling and a strong interest in sports, music, or food?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: VaynerMedia values empathy, creativity, collaboration, and entrepreneurship. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and be open to learning and adapting to new tools and technologies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Switching among brand voices and maintaining consistency in creative work
- Keeping up with the latest trends and best practices in social media and digital content
- Working with diverse teams and stakeholders, including clients and internal teams
ASSUMPTION: The role may present challenges in managing multiple projects and deadlines, switching among brand voices, and keeping up with the latest trends in social media and digital content. The ideal candidate will be comfortable working in a fast-paced environment and be open to learning and adapting to new tools and technologies.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, VaynerMedia focuses on driving relevance and solving business problems rather than creating advertising for the sake of making advertising
- The role requires a strong understanding of social media platforms and digital content, as well as the ability to switch among brand voices
- Career progression may involve taking on more responsibilities and advancing within the creative team, as well as opportunities to work on high-profile campaigns and collaborate with global teams
ASSUMPTION: This role differs from traditional advertising agency positions in its focus on driving relevance and solving business problems. The ideal candidate will have a strong understanding of social media platforms and digital content and be comfortable working in a fast-paced, collaborative environment.
📝 Sample Projects
- Developing a social media campaign for a sports brand, incorporating the candidate's interest in sports and understanding of the brand's voice
- Creating a series of blog posts or articles for a food and beverage company, showcasing the candidate's ability to adapt to different brand voices and maintain a consistent tone
- Designing a creative strategy for a music festival, demonstrating the candidate's understanding of the event's target audience and ability to develop engaging content
ASSUMPTION: Sample projects should showcase the candidate's ability to adapt to different brand voices, maintain a consistent tone, and develop engaging content tailored to the target audience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the creative department?
- How does VaynerMedia support the growth and development of its employees?
- What are some examples of successful campaigns or projects that the creative team has worked on?
- How does VaynerMedia approach working with clients and managing client relationships?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Interview questions should focus on understanding the team structure, growth opportunities, and the key priorities for the role in the first 90 days. Additionally, candidates should ask about the company's approach to working with clients and managing client relationships.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your interest in sports, music, or food
- Prepare a strong portfolio showcasing your digital content and brand voice versatility
- Research VaynerMedia's clients and campaigns to demonstrate your understanding of the agency's work
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
