Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Duke Cannon Supply Co.

🔹 Location: Minneapolis, MN

🔹 Job Type: Full-Time, On-Site

🔹 Category: Manufacturing, Marketing & Advertising

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and editing engaging copy for various platforms
• Collaborating with design and marketing teams to execute campaigns
• Maintaining and evolving the brand voice
• Staying informed about content trends and emerging platforms

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team.

📋 Key Responsibilities

✅ Develop and edit original, engaging copy for a variety of platforms (product, web, email, social media, scripts, etc.)

✅ Edit and proofread copy to ensure high editorial standards

✅ Translate complex ideas into concise and persuasive language that resonates with target audiences

✅ Work closely with design and marketing teams to develop and execute integrated campaigns

✅ Maintain and evolve the brand voice, ensuring consistency across all touchpoints

✅ Collaborate with internal teams and stakeholders to understand messaging goals and audience needs

✅ Participate in brainstorms and contribute to campaign strategy and creative concepts

✅ Stay informed about content trends, SEO best practices, and emerging platforms

ASSUMPTION: The role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 8+ years of professional copywriting experience, preferably in an agency or in-house creative environment

Required Skills:

• Exceptional writing, editing, and proofreading skills
• Ability to think strategically and write creatively under tight deadlines
• Deep understanding of brand voice and tone
• Comfortable presenting ideas and receiving constructive feedback

Preferred Skills:

• Packaging experience
• Broadcast and social video experience
• Experience with DTC, content strategy, SEO, and user-centered messaging
• Experience with a CPG company
• Familiarity with tools like Adobe Creative Suite (specifically Photoshop and Illustrator)
• Familiarity with management software like Asana, Wrike, and Sprout

ASSUMPTION: While a degree is preferred, relevant experience may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year, based on experience and role

Benefits:

• Health & Dental Insurance
• HSA
• 401k Programs
• Tuition Reimbursement Program
• Monthly Parking Stipend

Working Hours: Full-time, on-site position with a hybrid work arrangement ( Ability to manage multiple projects simultaneously and meet deadlines.)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically Consumer Packaged Goods (CPG)

Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: 2011, with a mission to better the day of hard-working men and give back to veterans causes.

Company Description:

• Duke Cannon Supply Co. offers a fast-paced environment with quick decision-making and relentless pursuit of opportunities.
• The company values flexibility and has an informal culture with an emphasis on having fun while exceeding goals.
• The Main Lodge (office) is located in Minneapolis' North Loop, a vibrant and walkable neighborhood with award-winning restaurants, fashionable boutiques, live music, and Major League Baseball nearby.

Company Specialties:

• Manufacturing superior-grade grooming goods
• Benefitting U.S. Veterans
• Purveyor of superior-grade grooming goods

Company Website: http://www.dukecannon.com

ASSUMPTION: Duke Cannon Supply Co. is a privately held company with a strong focus on its employees' growth and development.

📊 Role Analysis

Career Level: Senior, with potential for growth into a leadership or management role

Reporting Structure: The Senior Copywriter will report directly to the Creative Director and work closely with the marketing and design teams.

Work Arrangement: On-site with a hybrid work arrangement, requiring regular office attendance and the ability to manage multiple projects simultaneously and meet deadlines.

Growth Opportunities:

• Potential to take on additional responsibilities and grow into a leadership role
• Opportunities to work on a wide range of projects and campaigns
• Chance to contribute to the company's overall creative direction and strategy

ASSUMPTION: The role may evolve over time as the company grows and expands its product offerings.

🌍 Location & Work Environment

Office Type: On-site in a vibrant and walkable neighborhood with numerous amenities nearby

Office Location(s): 123 North Third Street, Ste 104, Minneapolis, MN 55401, US

Geographic Context:

• Minneapolis is known for its strong job market, diverse cultural scene, and four distinct seasons.
• The North Loop neighborhood offers a mix of urban and suburban living with easy access to downtown and surrounding areas.
• The city is home to numerous Fortune 500 companies and has a thriving startup scene.

Work Schedule: Full-time, with a hybrid work arrangement requiring regular office attendance and the ability to manage multiple projects simultaneously and meet deadlines.

ASSUMPTION: The work environment may be fast-paced and demanding at times, with tight deadlines and multiple projects to manage.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Creative Director and/or other senior leaders
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Creativity and strategic thinking
• Collaboration and teamwork
• Brand voice and tone understanding
• Adaptability and ability to manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio showcasing a range of creative work across multiple media.
• Prepare for behavioral and scenario-based interview questions focused on your writing process, creative problem-solving, and team collaboration.
• Research the company and its products to demonstrate your understanding of the brand and its mission.
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions.

ATS Keywords: Copywriting, Editing, Brand Voice, Creative Thinking, Collaboration, SEO, Content Strategy, DTC, Packaging, Video Production, Social Media, Project Management, Adobe Creative Suite, Asana, Wrike

ASSUMPTION: The interview process may take several weeks, depending on the company's schedule and the number of candidates being considered.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)
• Asana
• Wrike
• Sprout Social
• Google Suite ( Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is preferred but not required. The company may provide training or resources to help new hires get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Hard work
• Sincerity
• Steadfastness
• Camaraderie
• Trail-blazing approach to work

Work Style:

• Fast-paced and collaborative
• Informal with an emphasis on having fun
• Focused on exceeding goals and driving results
• Committed to the growth and development of team members

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working in an informal setting with a focus on having fun while achieving results?
• Do you have a trail-blazing approach to your work and a strong commitment to driving results?

ASSUMPTION: Candidates who align with these values and work style preferences are more likely to succeed and enjoy their role at Duke Cannon Supply Co.

⚠️ Potential Challenges

• Occasional tight deadlines and high workloads may require overtime or weekend work
• The role may require occasional travel to attend industry events or conferences
• The company's rapid growth may present challenges in terms of maintaining a consistent brand voice and managing multiple projects
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: These challenges are inherent to the role and the company's growth trajectory. Candidates should carefully consider their personal preferences and work-life balance when applying for this position.

📈 Similar Roles Comparison

• This role is unique in its focus on the men's grooming category and the company's commitment to veterans causes
• Compared to other copywriting roles, this position offers a unique opportunity to work on a wide range of projects and campaigns, from packaging to video to digital content
• Career paths for this role may include growth into leadership or management positions within the creative team or the broader organization

ASSUMPTION: While this role shares similarities with other copywriting positions, its unique focus and growth opportunities set it apart in the industry.

📝 Sample Projects

• Developing a comprehensive brand voice guide for a new product line
• Writing and editing copy for a social media campaign promoting a limited-edition product
• Collaborating with the design team to create packaging for a new line of grooming products
• Editing and proofreading copy for a company-wide rebranding initiative

ASSUMPTION: These sample projects illustrate the range of responsibilities and the collaborative nature of the role. Candidates should be prepared to work on a variety of projects and campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's creative process and how this role fits into it?
• How does the creative team collaborate with other departments, such as marketing and sales?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the growth and development of its employees?
• What are the most rewarding aspects of working at Duke Cannon Supply Co. for current team members?

ASSUMPTION: These questions demonstrate your interest in the role and the company, as well as your ability to think critically about the position and its potential impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio showcasing a range of creative work across multiple media.
• Research the company and its products to demonstrate your understanding of the brand and its mission.
• Prepare for behavioral and scenario-based interview questions focused on your writing process, creative problem-solving, and team collaboration.
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.