📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Critical Mass
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creatives and strategists to bring digital voices to life
- Exploring trends, digging for insights, and devising imaginative solutions
- Writing and conceptualizing for social, display, and digital activations
- Platform- and audience-first thinking
ASSUMPTION: This role requires a strong understanding of digital trends and audiences, as well as exceptional writing skills across various platforms.
📋 Key Responsibilities
✅ Partner with designers, art directors, and creative directors to bring concepts to life
✅ Participate in strategic brainstorming, campaign development, and creative execution
✅ Write and concept for social script, display units, digital activations, influencer-led work, and digital platform thinking
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Interact with project teams to understand business objectives and audience demographics
✅ Translate creative direction into engaging and effective copy concepts
✅ Maintain high standards of copywriting and exercise quality control
ASSUMPTION: The role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 3-5+ years of experience as a copywriter in an agency environment, ideally with both social and traditional advertising experience
Required Skills:
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- Keen enthusiasm for and demonstrable understanding of social and digital trends, platforms, and audiences
- Experience with brainstorming, campaign development, and production
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Experience with specific design and copywriting software (e.g., Adobe Creative Suite, Microsoft Office)
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role. Preferred skills are not critical for the position but could provide an advantage.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 90,000 per year. This range is based on industry standards for a Senior Copywriter role in Vancouver, considering experience and market conditions.
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time position with a hybrid work arrangement, requiring 3 days of on-site work per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Critical Mass operates in the advertising services industry, focusing on full-service digital capabilities for global brands.
Company Size: With over 1,750 employees, Critical Mass is a mid-sized company that offers a mix of large-company resources and small-company agility.
Founded: Critical Mass was founded in Canada and has since expanded globally, with offices in 12 locations worldwide.
Company Description:
- Critical Mass is a global agency that provides full-service digital capabilities for the greatest brands on Earth
- The company is known for its uncompromising design standards, relentless focus on customers, and ability to put powerful new technologies to work for its clients
- Critical Mass works with top-tier brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Critical Mass is a well-established agency with a strong global presence and a diverse client portfolio.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director or a similar leadership role within the agency.
Work Arrangement: The role follows a hybrid work arrangement, requiring 3 days of on-site work per week.
Growth Opportunities:
- Potential career progression to Creative Director or similar leadership roles
- Opportunities to work on diverse projects and expand skillsets
- possibility to gain experience working with global brands and clients
ASSUMPTION: Growth opportunities in this role may include career progression within the agency, as well as the chance to work on high-profile projects and gain experience with global clients.
🌍 Location & Work Environment
Office Type: Critical Mass' Vancouver office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1011 9th Avenue SE, Suite 300, Calgary, Alberta T2G 0H7, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities
- The city is known for its vibrant arts and culture scene, as well as its proximity to nature and outdoor recreation
- Vancouver has a mild oceanic climate, with mild winters and warm, dry summers
Work Schedule: Full-time position with a hybrid work arrangement, requiring 3 days of on-site work per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more adaptable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the Talent Acquisition team
- Creative challenge or assignment to assess writing skills
- In-person or video interview with the hiring manager and/or creative team
- Final decision and offer
Key Assessment Areas:
- Writing skills and creativity
- Understanding of digital trends and platforms
- Ability to work collaboratively and manage multiple projects
- Cultural fit and alignment with Critical Mass' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio or examples of your best work, demonstrating your range and versatility as a copywriter
- Prepare for the creative challenge or assignment by researching Critical Mass' clients and understanding their brand voices
- Be ready to discuss your thought process and creative approach during the interview
ATS Keywords: Copywriter, Senior Copywriter, Advertising, Marketing, Digital, Social Media, Campaign Development, Creative Execution, Attention to Detail, Writing Skills, Creative Thinking, Multiple Project Management
ASSUMPTION: Applicants should focus on demonstrating their writing skills, creativity, and understanding of digital trends and platforms throughout the application and interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Content management systems (CMS) and project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in industry-standard design and copywriting software is expected for this role, as well as familiarity with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Inclusive
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about staying up-to-date with digital trends and platforms?
- Can you effectively manage multiple projects and meet tight deadlines?
ASSUMPTION: Applicants should assess their fit with Critical Mass' values and work style, ensuring they can thrive in a collaborative, fast-paced environment and maintain a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines
- Keeping up with the fast-paced nature of the advertising industry and digital trends
- Adapting to a hybrid work arrangement and maintaining productivity both on-site and remotely
- Working with diverse clients and understanding their unique brand voices
ASSUMPTION: These challenges are inherent to the role and the advertising industry, requiring strong time management, adaptability, and a keen understanding of digital trends and platforms.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles, this position may offer more exposure to global brands and clients
- Critical Mass' focus on full-service digital capabilities may provide more diverse project opportunities than agencies specializing in specific services
- Career progression in this role may follow a similar path to other advertising agencies, with opportunities to advance to Creative Director or similar leadership roles
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests.
📝 Sample Projects
- Developing a social media campaign for a global brand, including platform-specific content and engagement strategies
- Conceptualizing and writing display units for a digital advertising campaign, ensuring consistent brand voice and messaging across various platforms
- Collaborating with a design team to create an integrated brand experience for a new product launch, including advertising, social media, and content marketing components
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Senior Copywriter role at Critical Mass.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between copywriters and designers/art directors at Critical Mass?
- How does the agency support the professional development and growth of its copywriters?
- What are the most rewarding aspects of working on global brand campaigns at Critical Mass?
- How does the agency approach diversity, equity, and inclusion in its hiring and internal practices?
- What is the expected timeline for receiving feedback and making decisions throughout the interview process?
ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and career growth opportunities at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your best work, demonstrating your range and versatility as a copywriter
- Be ready to discuss your thought process and creative approach during the interview
- Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
