Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Felix

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (7+ years)

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Establishing Felix's brand tone of voice and consistent terminology
• Concepting big creative ideas for national reach, omni-channel marketing campaigns
• Writing scripts for TVCs, digital ads, and other marketing materials
• Collaborating with cross-functional teams to enhance customer engagement and satisfaction
• Adapting long-form content into bite-sized, engaging pieces for social media

ASSUMPTION: This role requires a strong understanding of marketing, creativity, and writing to effectively communicate Felix's brand voice across various platforms.

📋 Key Responsibilities

✅ Establish tone of voice, consistent terminology, and POV language for the brand

✅ Conceptualize and write copy for TVCs, digital ads, and other marketing materials

✅ Collaborate with subject matter experts to create thought leadership pieces and educational content

✅ Write copy for lifecycle brand marketing campaigns, website, and social media

✅ Incorporate SEO best practices into website copy, blog articles, and metadata

✅ Work closely with compliance teams to ensure accuracy and compliance

✅ Contribute to a broader culture of creativity on the marketing team

ASSUMPTION: This role involves a mix of creative and strategic thinking, with a focus on patient-centric communication.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 7+ years of writing experience, including 3+ years of agency experience

Required Skills:

• Proven experience in connecting big creative ideas for mass-reach, TV-led ad campaigns
• Experience in highly regulated industries (ideally healthcare)
• Strong opinions about what separates good from great writing
• Ability to switch between long-form narrative and short-form punchy marketing copy
• Excellent communication skills with creatives and non-creatives alike
• Patient-centric mindset and attention to detail

Preferred Skills:

• Portfolio demonstrating relevant writing experience
• Experience with SEO best practices
• Fluency in French (for Quebec market)

ASSUMPTION: Candidates should have a strong portfolio and relevant experience in regulated industries to be considered for this role.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on experience and industry standards for senior copywriters in Canada)

Benefits:

• Full medical, dental, and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for senior copywriters in Canada, with consideration for the company's size and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Healthcare, Telemedicine

Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with opportunities for growth and impact

Founded: 2019 - A relatively new company with a focus on rapid growth and innovation

Company Description:

• Felix is a patient-driven digital healthcare company that puts patients in control of their health and wellbeing
• Founded in 2019, Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery, and ongoing care
• Expanding to treat 17+ common healthcare categories, with a focus on accessibility and enjoyment for all Canadians

Company Specialties:

• Telemedicine and online healthcare services
• Prescription delivery and ongoing care
• Building technology and beautiful customer experiences

Company Website: felixforyou.ca

ASSUMPTION: Felix is a growing digital healthcare company with a focus on accessibility and patient-centric care.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to make a significant impact on Felix's brand and marketing efforts

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Remote (Canada) - Offers flexibility and the ability to work from anywhere in Canada

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on various marketing campaigns and projects
• Chance to make a significant impact on Felix's brand and marketing efforts

ASSUMPTION: This role offers growth opportunities as the company continues to expand and grow its marketing team.

🌍 Location & Work Environment

Office Type: Remote - No physical office required

Office Location(s): N/A (Remote work)

Geographic Context:

• Canada - All time zones are welcome to apply
• Remote work allows for a flexible work-life balance
• Opportunity to work with a diverse and inclusive team

Work Schedule: Full-time (40 hours/week) with flexible hours - Core hours may be required for team meetings and collaboration

ASSUMPTION: The remote work environment offers flexibility and the ability to work from anywhere in Canada.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Portfolio review and writing test
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Writing samples and portfolio review
• Creativity and strategic thinking
• Communication and collaboration skills
• Understanding of the healthcare industry and regulations
• Alignment with Felix's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant writing experience and skills
• Include a portfolio of your best writing samples, demonstrating your range and versatility
• Prepare for interview questions about your writing process, creative ideas, and industry knowledge
• Research Felix's brand and values to ensure a strong cultural fit

ATS Keywords: Senior Copywriter, Brand Voice, Marketing Campaigns, TVCs, Digital Ads, Healthcare Industry, Patient-Centric, SEO, Collaboration, Creative Ideas

ASSUMPTION: The interview process will focus on assessing the candidate's writing skills, creativity, and cultural fit with Felix's brand and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Docs, Sheets, Slides)
• Adobe Creative Suite (Photoshop, Illustrator)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should have a strong understanding of the writing process and be able to adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric - Putting patients first in all decisions and actions
• Inclusive - Embracing diversity and creating an environment where everyone can thrive
• Collaborative - Working together to achieve common goals and drive success

Work Style:

• Remote - Flexible and results-driven, with a focus on work-life balance
• Collaborative - Working closely with cross-functional teams to achieve common goals
• Patient-centric - Prioritizing patient needs and preferences in all decisions and actions

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and regulations?
• Are you comfortable working in a remote, collaborative environment?
• Do you share Felix's commitment to patient-centric care and inclusivity?

ASSUMPTION: Candidates should assess their fit with Felix's values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Working in a highly regulated industry (healthcare) may present unique challenges and constraints
• Balancing creativity with accuracy and compliance may require additional attention to detail
• Managing multiple projects and deadlines may require strong organizational skills and time management
• Working remotely may require additional self-motivation and discipline

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a patient-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Felix focuses on digital healthcare and patient-centric care
• This role offers the opportunity to make a significant impact on Felix's brand and marketing efforts
• Career progression may be faster in a growing digital healthcare company compared to traditional advertising agencies

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in traditional advertising agencies.

📝 Sample Projects

• Developing a comprehensive brand style guide for Felix's brand voice and tone
• Conceptualizing and writing copy for a national TV campaign promoting Felix's online healthcare services
• Creating engaging and informative blog posts and articles about various healthcare topics

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Felix ensure a strong patient-centric focus in its marketing efforts?
• What are the most significant challenges facing the marketing team in the coming months?
• How does Felix support the professional development and growth of its employees?
• What is the company's long-term vision for its brand and marketing efforts?

ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant writing experience and skills
• Include a portfolio of your best writing samples, demonstrating your range and versatility
• Prepare for interview questions about your writing process, creative ideas, and industry knowledge
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.