Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Boston Consulting Group

🔹 Location: Sarapiquí, Heredia, Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of sharp, insight-driven content and brand narratives
• Collaborating with creative managers, designers, and strategists to bring ideas to life
• Working across digital, print, social, and video platforms
• Merging copy, design, and strategy into unified storytelling

ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on delivering high-quality content that resonates with audiences and aligns with business goals.

📋 Key Responsibilities

✅ Building narrative frameworks that elevate creative concepts and connect with audiences emotionally and intellectually

✅ Writing clear, compelling copy that serves both brand purpose and business goals across every channel

✅ Collaborating across disciplines to merge copy, design, and strategy into unified storytelling

✅ Leading with curiosity and creativity while delivering against tight deadlines and shifting priorities

✅ Presenting work persuasively and articulating the “why” behind every word choice

✅ Working with agility across a wide variety of industries, tones, and content types

ASSUMPTION: The role involves a mix of independent work and collaboration, requiring strong communication skills and the ability to adapt to different projects and industries.

🎯 Required Qualifications

Education: A degree in Advertising, Journalism, Communications, Creative Writing, or equivalent hands-on storytelling experience

Experience: 4-6 years of agency, brand, or studio experience with a standout portfolio showcasing narrative range, originality, and clarity

Required Skills:

• Mastery of grammar, syntax, and storytelling structure
• Experience crafting campaign platforms, voice/tone guides, product copy, brand manifestos, scripts, social content, and more
• Proven ability to inspire and mentor creative teams while also rolling up your sleeves and diving into the work

Preferred Skills:

• Experience working in a consulting or agency environment
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the global nature of the company and the focus on storytelling.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Copywriter role in Costa Rica, the estimated salary range is ₡8,000,000 - ₡12,000,000 per year (approximately USD $14,000 - USD $21,500).

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Training and development opportunities
• Potential for international travel and work

Working Hours: Full-time position, with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) and potential flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a leading global management consulting firm, helping businesses tackle their most important challenges and capture their greatest opportunities.

Company Size: BCG has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: BCG was founded in 1963 and has since grown into a global leader in management consulting, with offices in more than 90 cities across 50 countries.

Company Description:

• BCG partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities
• The firm combines deep industry and functional expertise with a range of perspectives that question the status quo and spark change
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• Supply chains

Company Website: bcg.com

ASSUMPTION: BCG's global presence and diverse client base offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries and cultures.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting and storytelling.

Reporting Structure: The Senior Copywriter will report to the Creative Director or a similar role within BCG's Design Studios.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or international travel for specific projects.

Growth Opportunities:

• Potential to mentor junior team members and contribute to the development of BCG's creative talent
• Opportunities to work on high-profile projects and gain exposure to diverse industries and clients
• Possibility to advance within BCG's creative team or explore other roles within the firm

ASSUMPTION: Given BCG's focus on professional development and growth, there are likely numerous opportunities for the right candidate to advance their career within the organization.

🌍 Location & Work Environment

Office Type: BCG's office in Heredia, Costa Rica, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Sarapiquí, Heredia, Costa Rica

Geographic Context:

• Heredia is located in the Central Valley of Costa Rica, offering a pleasant climate and easy access to both urban and natural attractions
• The office is situated near the Universidad Nacional and various amenities, including restaurants, shops, and parks
• Costa Rica is known for its biodiversity, natural beauty, and commitment to sustainability

Work Schedule: The standard workweek is Monday through Friday, with core hours from 8:00 AM to 5:00 PM. However, the role may require flexibility to accommodate project deadlines and client needs.

ASSUMPTION: The work environment at BCG's Costa Rica office is likely to be dynamic, collaborative, and focused on delivering high-quality results for clients.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR representative
• In-person or virtual interview with the creative team and/or other stakeholders
• Portfolio presentation and/or writing test
• Final interview with the Creative Director or another senior leader

Key Assessment Areas:

• Portfolio quality and narrative range
• Writing skills and grammar proficiency
• Creativity and strategic thinking
• Collaboration and communication skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your narrative range, originality, and clarity in various content types and industries
• Research BCG and its creative team to demonstrate your understanding of the company and its values
• Practice presenting your work and articulating the "why" behind your creative choices

ATS Keywords: Storytelling, strategic thinking, copywriting, collaboration, creativity, presentation skills, narrative frameworks, campaign development, mentoring, grammar mastery, content creation, brand development, UX copy, agility, emotional connection, business goals alignment

ASSUMPTION: As a large, global organization, BCG likely uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, JIRA)
• Collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard creative and collaboration tools is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Inclusive
• Curious
• Impactful
• Respectful
• Real

Work Style:

• Collaborative and team-oriented
• Focused on delivering high-quality results
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working on multiple projects simultaneously and adapting to shifting priorities?
• Do you have a strong work ethic and a commitment to delivering high-quality results?
• Are you open to feedback and willing to learn and grow in your role?

ASSUMPTION: BCG places a strong emphasis on cultural fit and values-driven decision-making. Candidates should carefully consider how their work style and values align with those of the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Navigating a large, global organization with a complex structure and processes

ASSUMPTION: While BCG offers numerous opportunities for growth and development, the size and complexity of the organization can also present unique challenges for employees.

📈 Similar Roles Comparison

• Compared to other senior copywriter roles, this position offers the opportunity to work on a wide range of projects and gain exposure to diverse industries and clients
• BCG's global presence and commitment to professional development provide ample opportunities for career growth and advancement
• As a large consulting firm, BCG may have more structured career paths and internal mobility opportunities compared to smaller agencies or studios

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing a comprehensive brand narrative and voice/tone guide for a new BCG service offering
• Crafting a series of social media campaigns to promote BCG's thought leadership content and events
• Writing and designing a user-friendly interface for a BCG client's website, including clear and engaging copy that drives user action

ASSUMPTION: The specific projects a Senior Copywriter at BCG works on will vary depending on the firm's client needs, industry trends, and internal initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the creative team's dynamic and how it supports collaboration and innovation?
• How does BCG support the professional development and growth of its creative talent?
• What are the most challenging and rewarding aspects of working on BCG's creative team?
• How does BCG approach diversity, equity, and inclusion in its creative work and internal processes?
• What opportunities exist for international work or travel within this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BCG careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your narrative range, originality, and clarity in various content types and industries
• Practice presenting your work and articulating the "why" behind your creative choices
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.