Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Vio.com

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (based in Europe, ideally Netherlands)

🚀 Job Overview

Key aspects of this role include:

• Defining and shaping Vio’s brand tone of voice across channels
• Crafting compelling CRM, paid media, and SEO-led content
• Collaborating with cross-functional teams to drive performance and brand affinity
• Constantly improving copy output based on performance data and customer feedback
• Working in a fast-paced, high-growth digital environment

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on performance and collaboration.

📋 Key Responsibilities

✅ Define and document Vio’s brand tone of voice, scaling it across channels

✅ Write compelling lifecycle emails, notifications, and retention flows for CRM

✅ Craft punchy, scroll-stopping copy and ads for paid social, YouTube scripts, and programmatic banners

✅ Iterate copy based on performance data and customer feedback to increase effectiveness

✅ Write long-form content and landing pages that inform, inspire, and rank for SEO

✅ Collaborate with creative, performance, and product teams to ensure storytelling is strategically aligned and beautifully executed

✅ Bring consistency, craft, and care to every touchpoint, from push notifications to partner pitches

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a balance of innovation and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: Proven experience as a senior copywriter (native English), content strategist, or editorial lead - ideally within a fast-paced, high-growth digital business or agency

Required Skills:

• Exceptional writing skills, with the ability to flex tone, format, and length across platforms and audiences
• Love for storytelling, with a sharp eye for clarity, rhythm, and emotional resonance
• Comfort with performance goals, metrics, and experimentation (especially in CRM and SEO)
• Ability to work cross-functionally and bring others on the journey
• Consistently curious: stays up to speed with fast-changing trends, particularly AI, while being selective in which could deliver value in the role
• Exceptional attention to detail: able to produce high-quality output at scale, in line with clearly documented tone of voice guidelines

Preferred Skills:

• Experience writing in a multilingual, multi-market context

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for senior copywriter roles in Amsterdam)

Benefits:

• Stock Appreciation Rights
• Flexible Time Off
• Catered Lunches
• Mental Health Support via OpenUp

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market data for senior copywriter roles in Amsterdam. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Technology

Company Size: 51-200 employees (Small to Medium)

Founded: 2016

Company Description:

• Vio.com is a fast-growing travel tech platform that helps millions of users compare prices across 100+ booking sites to find the perfect stay at the best price, globally
• Operating in over 100 markets, Vio.com is on a mission to reshape the way people discover and book accommodation through technology, transparency, and trust
• Vio.com has grown its bookings 30x between 2017 and 2024, catering to the needs of over 100 million unique visitors worldwide each year

Company Specialties:

• Travel Price Comparison
• Hotel Marketing
• Search Engine Marketing
• Data Analysis
• Big Data
• Data Science
• Web Development
• Engineering

Company Website: Vio.com Careers

ASSUMPTION: Vio.com is a dynamic and innovative company with a strong focus on growth and customer value.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Head of Brand and Content

Work Arrangement: Remote OK (based in Europe, ideally Netherlands)

Growth Opportunities:

• Potential to grow within the marketing team or take on a leadership role as the company expands
• Opportunity to shape the brand’s voice and make a significant impact on the company’s growth
• Chance to work on a wide range of projects and collaborate with diverse teams

ASSUMPTION: This role offers significant growth potential for the right candidate, given Vio.com’s rapid expansion and focus on innovation.

🌍 Location & Work Environment

Office Type: Hybrid (Amsterdam office with remote work options)

Office Location(s): Nieuwe Looiersdwarsstraat 17, Amsterdam, North Holland, 1017 TZ, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong job market and numerous opportunities for personal and professional growth
• The Netherlands has a high standard of living, excellent work-life balance, and a well-developed infrastructure
• Amsterdam is well-connected by public transportation, with easy access to international airports

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Portfolio or writing test
• Final interview and decision

Key Assessment Areas:

• Writing skills and creativity
• Understanding of Vio.com’s brand and values
• Ability to work collaboratively and adapt to a fast-paced environment
• Alignment with Vio.com’s company culture and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or writing samples that demonstrate your range and versatility as a copywriter
• Prepare for interview questions that focus on your understanding of Vio.com’s brand, your creative process, and your ability to work collaboratively

ATS Keywords: Senior Copywriter, Brand Voice, CRM, Paid Media, SEO, Collaboration, Performance Metrics, Storytelling, Customer Journey, Content Strategy

ASSUMPTION: Vio.com’s hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Workspace (G Suite)
• Asana or similar project management tool
• SEO tools (e.g., SEMrush, Ahrefs)
• CRM platform (e.g., HubSpot, Salesforce)
• Design tools (e.g., Sketch, Figma)

ASSUMPTION: Vio.com uses a mix of collaborative and creative tools to support its teams and drive innovation.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Transparent

Work Style:

• Fast-paced and dynamic
• Data-informed decision-making
• Collaborative and cross-functional
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your creative decisions?
• Do you have a strong understanding of SEO principles and CRM best practices?
• Are you able to adapt your writing style to different platforms and audiences?

ASSUMPTION: Vio.com values candidates who are passionate about their work, curious, and able to thrive in a dynamic, data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing creative innovation with data-driven decision-making
• Working remotely and maintaining productivity and focus
• Adapting to a rapidly changing industry and company growth

ASSUMPTION: These challenges are inherent to working in a fast-growing, innovative company and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance metrics and data-driven decision-making
• Vio.com’s fast-paced environment may be more challenging than roles in larger, more established organizations
• This role offers significant growth potential and the opportunity to make a significant impact on the company’s success

ASSUMPTION: This role is well-suited to candidates who thrive in fast-paced environments and are eager to make a significant impact on a growing company.

📝 Sample Projects

• Developing a comprehensive tone of voice guide for Vio.com’s brand
• Crafting a series of engaging CRM emails to improve customer retention and drive bookings
• Writing and designing a high-converting landing page for a new marketing campaign

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to tone of voice and brand consistency?
• How does the marketing team collaborate with other departments, such as product and engineering?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Vio.com support the professional development and growth of its employees?
• What is the company’s approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help you better understand Vio.com’s culture, values, and approach to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or writing samples that demonstrate your range and versatility as a copywriter
• Prepare for interview questions that focus on your understanding of Vio.com’s brand, your creative process, and your ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.