📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Baubap
🔹 Location: Mexico
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative strategies that improve campaign effectiveness and business performance metrics.
- Collaborating with the Creative Director and Creative Design Specialist to create integrated creative concepts across digital campaigns, product messaging, and social media content.
- Crafting clear, persuasive, and on-brand copy for various digital formats, ensuring messaging aligns with Baubap’s brand voice and resonates with the target audience.
- Leveraging generative AI to ideate, draft, and optimize copy for different campaigns and channels.
- Working in a fast-paced, collaborative environment, with a client-first mindset and a deep understanding of the fintech market.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration, with a strong focus on performance-driven results.
📋 Key Responsibilities
✅ Execute the creative strategy defined with the Creative Director, ensuring tone and messaging align with Baubap’s brand voice.
✅ Collaborate closely with the Creative Design Specialist to develop integrated creative concepts across digital campaigns, product messaging, and social media content.
✅ Craft clear, persuasive, and on-brand copy for a variety of formats: paid ads, landing pages, app content, email, social, and more.
✅ Tailor messaging for each stage of the customer journey, from awareness to retention, ensuring every touchpoint feels personal and purposeful.
✅ Translate complex financial concepts into simple, engaging language that resonates with the audience.
✅ Champion the voice of the customer by understanding their needs, motivations, and behaviors.
✅ Contribute to brainstorming sessions and creative reviews, bringing fresh perspectives and bold ideas to the table.
✅ Stay on top of trends in digital advertising, fintech, and social media to keep our communications fresh and effective.
✅ Review daily campaign metrics, interpreting performance data, and iteratively refining copy.
✅ Critically assess existing and upcoming content strategies, ensuring alignment with strategic goals, customer insights, and business logic.
✅ Create and maintain clear, scalable communication systems, voice guidelines, and content frameworks for the team.
✅ Collaborate actively with marketing, product, and growth teams to identify messaging opportunities and content innovations for growth.
✅ Write, edit, and optimize digital ad copy (Google, Facebook, TikTok), ensuring it aligns with strategic goals and performance indicators.
✅ Ensure daily content alignment and coherence between paid channels and owned communication channels (app, push notifications, WhatsApp, email).
ASSUMPTION: This role requires strong attention to detail, exceptional grammar skills, and the ability to adapt the voice and tone based on the context and audience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 8+ years of experience in copywriting, with a strong portfolio showcasing digital campaigns, social media, and brand storytelling.
Required Skills:
- Proven expertise in digital advertising, especially performance-driven formats.
- Deep understanding of how to write for various digital platforms and audiences.
- Exceptional attention to detail, grammar, and craft.
- Strong collaboration skills and the ability to thrive in a fast-paced, feedback-rich environment.
- Ability to step into the customer’s shoes and write with empathy and relevance.
- Experience working in fintech, financial products, or the banking industry.
- Fluency in Spanish and English.
Preferred Skills:
- Experience working in startups or fast-scaling environments.
ASSUMPTION: Candidates with a proven track record in copywriting and a strong portfolio will be given priority.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not specified. However, based on industry standards for a Senior Copywriter in Mexico with 8+ years of experience, the estimated salary range is MXN 150,000 - 250,000 per year.
Benefits:
- 20 vacation days per year + 75% holiday bonus (Prima Vacacional)
- 1 month (proportional) of Christmas bonus (Aguinaldo)
- Food vouchers
- Health & Life insurance
Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Baubap operates in the Financial Services industry, specifically focusing on mobile microloans in Mexico.
Company Size: Baubap is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Baubap was founded in 2018, making it a relatively young and fast-growing company.
Company Description:
- Baubap is the first mobile microloan platform in Mexico that grants instant loans through its Android app 24/7, with no credit bureau revision, no paperwork, or hassle.
- The company aims to provide accessible and convenient financial services to customers, with a focus on innovation and technology.
- Baubap is committed to creating a positive impact on the lives of its customers and the communities it serves.
Company Specialties:
- Mobile microloans
- Financial technology (Fintech)
- Customer-centric design
- Data-driven decision making
Company Website: https://www.baubap.com/
ASSUMPTION: Baubap's focus on innovation, technology, and customer-centric design creates an exciting and challenging work environment for employees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in copywriting and digital advertising.
Reporting Structure: The Senior Copywriter will report directly to the Creative Director and collaborate closely with the Creative Design Specialist and other teams within the organization.
Work Arrangement: This role is on-site, requiring the candidate to work from Baubap's office in Mexico City, Mexico.
Growth Opportunities:
- As a senior-level role, there may be opportunities for the candidate to mentor junior team members and contribute to the development of the creative team's skills and processes.
- With Baubap's focus on growth and innovation, there may be opportunities for the candidate to take on additional responsibilities or explore new areas of interest within the company.
- Baubap's commitment to customer-centric design and data-driven decision making may provide opportunities for the candidate to develop their skills in these areas.
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the organization's needs, and the broader market conditions.
🌍 Location & Work Environment
Office Type: Baubap's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Baubap's office is located in the Plaza Villa de Madrid, Number 1, Piso 9 - “F”, Ciudad de México, Alcaldía Cuauhtémoc, 06700, MX.
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and a diverse population.
- The city is known for its rich history, delicious food, and lively nightlife.
- Mexico City is also a major financial hub, with a thriving startup ecosystem and a growing fintech industry.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break.
ASSUMPTION: The work environment at Baubap is fast-paced, collaborative, and dynamic, with a strong focus on innovation and customer-centric design.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative test or assignment
- In-person or video interview with the Creative Director and/or other team members
- Final decision and offer
Key Assessment Areas:
- Creativity and strategic thinking
- Writing and communication skills
- Attention to detail and grammar
- Collaboration and teamwork
- Customer focus and empathy
- Understanding of the fintech industry and Baubap's brand
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your copywriting work, with a focus on digital campaigns, social media, and brand storytelling.
- Demonstrate your understanding of Baubap's brand and the fintech industry in your application materials.
- Prepare for the creative test or assignment by researching Baubap's brand guidelines and tone of voice.
ATS Keywords: Copywriting, digital advertising, brand storytelling, performance-driven formats, fintech, financial products, banking industry, Spanish, English
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the organization's needs.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (Asana, Trello, Jira)
- Content management systems (CMS)
- Customer relationship management (CRM) software
- Analytics and reporting tools (Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the organization's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric design
- Data-driven decision making
- Collaboration
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Creative and innovative
- Customer-centric and empathetic
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you passionate about making an impact through well-crafted communication?
- Do you have a strong understanding of the fintech industry and customer-centric design?
- Are you comfortable working with data and using it to inform your creative decisions?
- Do you have a client-first mindset and a deep understanding of customer needs and motivations?
ASSUMPTION: Baubap's work environment is fast-paced, collaborative, and dynamic, with a strong focus on innovation and customer-centric design.
⚠️ Potential Challenges
- The fast-paced nature of the work environment may require the candidate to adapt quickly and manage multiple projects simultaneously.
- The candidate may need to work with tight deadlines and respond to feedback from multiple stakeholders.
- The candidate may need to balance the creative aspects of the role with the analytical and data-driven requirements of the fintech industry.
- The candidate may need to navigate the complexities of the Mexican financial services industry and regulatory environment.
ASSUMPTION: The potential challenges for this role will depend on the candidate's skills, the organization's needs, and the broader market conditions.
📈 Similar Roles Comparison
- Compared to other senior-level copywriting roles, this position may offer more opportunities for creative collaboration and innovation, given Baubap's focus on customer-centric design and data-driven decision making.
- Compared to other fintech companies, Baubap may offer a more dynamic and fast-paced work environment, given its focus on innovation and growth.
- Compared to other on-site roles, this position may offer more opportunities for professional growth and development, given Baubap's commitment to continuous learning and improvement.
ASSUMPTION: The specific comparisons for this role will depend on the candidate's qualifications and the organization's needs.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice guidelines for Baubap's digital campaigns and customer communications.
- Creating a series of engaging and informative blog posts or articles about financial literacy and wellness for Baubap's customers.
- Designing and executing a performance-driven digital advertising campaign for Baubap's microloan products, with a focus on optimizing copy for each platform and audience.
ASSUMPTION: The specific projects for this role will depend on the candidate's skills, the organization's needs, and the broader market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's structure and how this role fits within it?
- How does Baubap approach collaboration and feedback within the creative team and across the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Baubap support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The specific questions to ask during the interview will depend on the candidate's qualifications and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital campaigns, social media, and brand storytelling.
- Prepare for the creative test or assignment by researching Baubap's brand guidelines and tone of voice.
- If selected for an interview, be prepared to discuss your creative process, your approach to collaboration, and your understanding of the fintech industry and Baubap's brand.
- Follow up with the HR department one week after submitting your application, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
