Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: Wasserman

🔹 Location: USA-NY - Brooklyn (Dumbo)

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Creative & Design

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Crafting big ideas that live across multiple channels for brands in sports, music, entertainment, and lifestyle.
• Developing sponsorship concepts and activation ideas that connect brands with fans in meaningful ways.
• Collaborating with art directors, strategists, and designers to create compelling integrated campaigns.
• Mentoring junior writers and helping them sharpen their craft and strategic thinking.
• Staying on top of industry and cultural trends to create sponsorships that feel fresh and relevant.

ASSUMPTION: This role requires a strong understanding of brand storytelling, sponsorships, and integrated marketing, with a passion for sports, entertainment, and culture.

📋 Key Responsibilities

✅ Develop sponsorship concepts and activation ideas that connect brands with fans in meaningful ways.

✅ Write across formats—from campaign taglines to experiential activations to social content.

✅ Collaborate with art directors, strategists, and designers to craft compelling integrated campaigns.

✅ Pitch big ideas—both in decks and in the room—with storytelling that sells the creative vision.

✅ Stay on top of industry and cultural trends to create sponsorships that feel fresh and relevant.

✅ Mentor junior writers, helping them sharpen their craft and strategic thinking.

ASSUMPTION: This role requires strong conceptual thinking, collaboration, and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Marketing, or a related discipline).

Experience: 5+ years of experience in a brand storytelling, sponsorships, or integrated marketing role (agency experience preferred).

Required Skills:

• Flawless grammar & spelling, plus the instinct to write like people actually talk.
• A passion for sports, entertainment, and culture—understanding what makes fans engage.
• Strong presentation skills—able to sell an idea, not just write it.
• Experience working with designers, strategists, and partner agencies to bring campaigns to life.

Preferred Skills:

• Experience in the sports, entertainment, or lifestyle industries.
• Portfolio showcasing campaign thinking, brand voice development, and tactical channel activations.

ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to create compelling campaigns and understand brand voice development.

💰 Compensation & Benefits

Salary Range: $190,000 - $120,000 per year, plus bonus potential if applicable for the role. Actual base salary is dependent on several factors including market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 6:00 PM EST, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in New York City. Benefits may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Wasserman operates at the epicenter of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale. They work with iconic brands and rights holders, supporting business growth through all marketing disciplines.

Company Size: Wasserman has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wasserman was founded in 1998 and has since grown to have a presence in 28 countries and more than 68 cities worldwide.

Company Description:

• Wasserman operates at the intersection of sports, music, entertainment, and culture, serving talent, brands, and properties on a global scale.
• Their brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines.
• Wasserman is headquartered in Los Angeles with offices in New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris, and Sydney.

Company Specialties:

• Talent Representation
• Brands
• Properties
• Baseball, Basketball, Broadcast, Coaching, Golf, Soccer, Action Sports & Olympics
• Digital Marketing
• Sponsorships
• Strategy & Planning
• Research & Insights
• Lifestyle
• Multicultural
• Social Media
• Influencers
• Media Rights
• and Artists

Company Website: www.teamwass.com

ASSUMPTION: Wasserman's global presence and diverse client base offer unique opportunities for growth and exposure to various industries.

📊 Role Analysis

Career Level: Senior level, with opportunities for mentoring and influencing junior team members.

Reporting Structure: This role reports directly to the Creative Director and collaborates with various teams, including art directors, strategists, and designers.

Work Arrangement: Hybrid, with an expectation to work on-site three days per week.

Growth Opportunities:

• Mentoring junior writers and helping them develop their skills and careers.
• Contributing to the creative vision and direction of campaigns and projects.
• Potential to take on leadership roles within the creative team or department.

ASSUMPTION: This role offers opportunities for professional growth and development within the creative team and the broader organization.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment with a focus on idea generation and innovation.

Office Location(s): 55 Water St, 5th Floor, Brooklyn, New York 11201, US

Geographic Context:

• Brooklyn, New York, is known for its vibrant arts and culture scene, providing ample inspiration for creative professionals.
• The Dumbo neighborhood offers a mix of historic and modern architecture, with easy access to nearby parks, restaurants, and cultural attractions.
• New York City is a global hub for sports, entertainment, and culture, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time, typically 9:00 AM - 6:00 PM EST, with flexibility for remote work three days per week.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review.
• Phone or video screen with the HR department.
• In-person or virtual interview with the Creative Director and/or other team members.
• Portfolio presentation and creative challenge.
• Final interview with the hiring manager or executive team.

Key Assessment Areas:

• Portfolio and creative samples that demonstrate campaign thinking, brand voice development, and tactical channel activations.
• Presentation skills and ability to sell creative ideas.
• Understanding of sports, entertainment, and culture, and how to connect brands with fans.
• Collaboration and teamwork skills, as well as the ability to work effectively with art directors, strategists, and designers.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best work, with a focus on campaign thinking and brand voice development.
• Practice your presentation skills and be prepared to discuss your creative process and how you approach brand storytelling.
• Research Wasserman and the sports, entertainment, and culture industries to demonstrate your passion and understanding of the space.

ATS Keywords: Copywriting, Brand Storytelling, Sponsorships, Integrated Marketing, Conceptual Thinking, Collaboration, Presentation Skills, Mentoring, Cultural Trends Awareness, Campaign Development, Creative Vision, Engagement Strategies, Audience Connection, Grammar Proficiency, Social Content Creation, Experiential Activations

ASSUMPTION: Wasserman's application process is designed to assess candidates' creative skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Wasserman uses industry-standard creative and project management tools to facilitate collaboration and streamline workflows.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Excellence
• Innovation
• Diversity & Inclusion

Work Style:

• Creative and innovative, with a focus on generating big ideas and pushing boundaries.
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and idea sharing.
• Results-driven, with a focus on delivering high-quality work that meets or exceeds client expectations.

Self-Assessment Questions:

• How do you align with Wasserman's core values, particularly creativity and collaboration?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How does your personal work style fit with Wasserman's creative and collaborative work environment?

ASSUMPTION: Wasserman values candidates who demonstrate a strong cultural fit, with a passion for creativity, collaboration, and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Balancing on-site collaboration with remote work, requiring strong communication and time management skills.
• Keeping up with industry and cultural trends to create fresh and relevant sponsorships.
• Working with diverse teams and stakeholders, requiring strong communication and interpersonal skills.

ASSUMPTION: Wasserman's fast-paced and dynamic work environment may present challenges, but also offers opportunities for growth and professional development.

📈 Similar Roles Comparison

• Unlike traditional advertising or marketing roles, this position focuses specifically on brand storytelling and sponsorships within the sports, entertainment, and culture industries.
• Wasserman's global presence and diverse client base offer unique opportunities for exposure to various industries and cultures.
• Career progression may include taking on leadership roles within the creative team or department, or transitioning into a strategic or management role.

ASSUMPTION: This role offers unique opportunities for growth and exposure within the creative and marketing industries, with a focus on brand storytelling and sponsorships.

📝 Sample Projects

• Developing a comprehensive brand voice and tone guide for a major sports league.
• Creating a multi-channel campaign to launch a new product or service for a lifestyle brand.
• Conceptualizing and executing an experiential activation for a music festival or event.

ASSUMPTION: Wasserman's diverse client base and project portfolio offer opportunities for candidates to work on a wide range of creative and strategic initiatives.

❓ Key Questions to Ask During Interview

• How does this role contribute to Wasserman's overall creative vision and strategy?
• What are the most challenging aspects of working in a hybrid environment, and how can I best adapt to them?
• How does Wasserman support the professional growth and development of its creative team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wasserman foster a culture of diversity, inclusion, and belonging?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your best work, with a focus on campaign thinking and brand voice development.
• Practice your presentation skills and be prepared to discuss your creative process and how you approach brand storytelling.
• Research Wasserman and the sports, entertainment, and culture industries to demonstrate your passion and understanding of the space.
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.