Senior Copywriter

📌 Core Information

🔹 Job Title: Senior Copywriter

🔹 Company: American Management Association International

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing original, compelling copy to promote AMA's transformative learning solutions
• Collaborating with cross-functional teams to create impactful messaging and marketing collateral
• Supporting sales teams through sales enablement materials and thought leadership publications
• Adapting writing styles to resonate with different audiences and viewing product benefits from a customer's perspective
• Working in a fast-paced environment, both independently and as part of the creative team

ASSUMPTION: This role requires a strong creative writer with a solid understanding of marketing and media, who can thrive in a dynamic environment and effectively communicate AMA's value proposition.

📋 Key Responsibilities

✅ Write creative, on-brand, results-driven promotional copy for web, digital ads, email, and print to support and drive sales of AMA's open enrollment seminars and corporate learning solutions.

✅ Support sales teams through sales enablement materials such as email templates, product sell sheets, social post copy, and phone scripts.

✅ Support thought leadership publications, white papers, press releases, as well as letters from the CEO or other executive content.

✅ Engage in ongoing creative collaboration and market strategizing sessions with product managers, marketing managers, and the digital team to better understand, serve, and help execute marketing materials that support product sales goals.

✅ Translate creative concepts and business strategies into striking, engaging copy.

✅ Contribute to creative brief project kick-off meetings, bringing original ideas and concepts to help position and promote our products and solutions so they stand out from competitors.

✅ Other related duties as assigned.

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their ability to create compelling copy across various media channels and adapt their writing style to different audiences.

🎯 Required Qualifications

Education: BA/BS required

Experience: 5+ years of experience writing for multi-channel marketing campaigns. Direct mail copywriting experience strongly preferred.

Required Skills:

• Exceptional copywriting, editing, and grammar skills with a working knowledge of marketing and media
• Ability to develop strong headlines, sell copy, and call-to-actions for print, web, email, and social
• Understanding of differences and limitations when writing across different media channels, as well as the most effective ways to capitalize on the strengths and capabilities of each, plus a general awareness of SEO
• Ability to flex various writing styles to resonate with the needs of different audiences and be able to view product benefits from a customer's perspective
• Highly motivated, organized, flexible, detail-focused, and able to bring enthusiasm and commitment to writing projects
• Excellent time-management and communication skills
• Ability to receive feedback well and be open to creative compromises

Preferred Skills:

• Prior experience in the education or training space

ASSUMPTION: Candidates with a background in education or training may have a better understanding of AMA's products and audience, making their application more competitive.

💰 Compensation & Benefits

Salary Range: $85,000 - $95,000 per year (Based on industry standards for a Senior Copywriter role in New York City)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts on AMA courses and events

Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Copywriter role in New York City. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: American Management Association International is a world leader in talent development, offering classroom and virtual seminars, webcasts, webinars, corporate and government solutions, and research.

Company Size: AMA is a mid-sized organization with a global presence, employing over 1,000 people worldwide.

Founded: 1953, with a rich history in providing professional development and training solutions.

Company Description:

• AMA supports the goals of individuals and organizations through a complete range of products and services
• Offers transformative, industry-leading learning solutions to enhance skills, abilities, and knowledge with noticeable results from day one
• Supports the goals of the majority of the Fortune 500 companies

Company Specialties:

• Talent development and training
• Professional certification programs
• Customized learning solutions for organizations
• Research and thought leadership in the talent development industry

Company Website: www.amanet.org

ASSUMPTION: AMA's extensive experience and global presence make it an attractive employer for professionals seeking to grow their careers in the talent development industry.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Senior Copywriter will report to the Director of Marketing Communications and work closely with various teams, including product managers, marketing managers, and the digital team.

Work Arrangement: On-site, with occasional remote work possible for the right candidate.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing communications department
• Opportunities to work on diverse projects and expand skills and knowledge
• Access to AMA's extensive library of courses and resources for professional development

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: AMA's global headquarters is located in midtown Manhattan, New York City, offering a vibrant and dynamic work environment.

Office Location(s): 1601 Broadway, New York, NY 10019

Geographic Context:

• New York City is a major hub for business, finance, and media, providing ample networking and professional development opportunities
• The office is conveniently located near public transportation, shopping, and dining options
• New York City offers a diverse and multicultural environment, with numerous cultural attractions and events

Work Schedule: Full-time (40 hours/week), with flexibility for occasional overtime as needed

ASSUMPTION: The ideal candidate will thrive in a fast-paced, dynamic work environment and enjoy the energy and opportunities that come with working in a major city like New York.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Portfolio review and writing assignment
• Final interview with the Director of Marketing Communications

Key Assessment Areas:

• Writing samples and portfolio
• Creativity and ability to adapt writing style
• Understanding of AMA's products and target audience
• Communication and collaboration skills
• Problem-solving and time management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your ability to create compelling copy across various media channels
• Prepare for the writing assignment by researching AMA's products and target audience
• Practice your communication and collaboration skills, as well as your problem-solving and time management skills, to excel in the interview process

ATS Keywords: Copywriting, marketing, media, SEO, sales enablement, digital marketing, print marketing, audience engagement, creative strategy, flexibility, detail orientation

ASSUMPTION: Applicants should tailor their resume and cover letter to include relevant keywords from the job description to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Content management systems (CMS) and marketing automation platforms
• Search engine optimization (SEO) tools

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for the ideal candidate.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on driving business outcomes
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you able to adapt your writing style to resonate with different audiences?
• Do you enjoy working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who align with AMA's company values and work style will be more likely to succeed in this role and enjoy a positive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting writing styles to resonate with diverse audiences and viewing product benefits from their perspective
• Working collaboratively with cross-functional teams to create impactful messaging and marketing collateral
• Occasional overtime may be required to meet project deadlines

ASSUMPTION: The ideal candidate will be able to manage their time effectively, adapt their writing style, and thrive in a collaborative work environment to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other Senior Copywriter roles, this position offers a unique opportunity to work on transformative learning solutions for a global leader in talent development
• AMA's extensive experience and global presence provide a strong platform for professional growth and development
• This role offers the opportunity to work on diverse projects and expand skills and knowledge within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to other similar positions.

📝 Sample Projects

• Developing promotional copy for AMA's open enrollment seminars and corporate learning solutions
• Creating sales enablement materials, such as email templates, product sell sheets, and phone scripts, to support AMA's sales teams
• Writing thought leadership publications, white papers, press releases, and letters from the CEO or other executive content

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be working with and their roles in the creative process?
• How does this role support AMA's overall business goals, and how will my work be measured?
• What are the most significant challenges facing the marketing communications department, and how can this role help address them?
• How does AMA support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the industry and the company's goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best writing samples, demonstrating your ability to create compelling copy across various media channels
• Practice your communication and collaboration skills, as well as your problem-solving and time management skills, to excel in the interview process
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.