📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Progyny, Inc.
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Marketing & Communications
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, health-educational content for consumers across multiple digital channels
- Collaborating with subject matter experts to develop member-friendly materials on clinically complex topics
- Conceptualizing, researching, outlining, and writing content for various digital formats
- Maintaining a cohesive member voice for Progyny across digital communication channels
- Providing editorial and proofreading reviews as needed
ASSUMPTION: This role requires a strong background in patient/member-facing writing, with a focus on healthcare communications. Candidates should be comfortable working in a fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Create member-friendly educational content that encourages Progyny members to engage with our products, taking key actions that lead to better health outcomes
✅ Write approachable member-facing materials on clinically complex topics such as infertility, menopause, and financial responsibilities
✅ Collaborate with Member Services, Clinical, and Product teams to concept, research, outline, and write short, compelling, educational, member-friendly content to be used in email series, articles, video scripting, in-app content, or other digital formats
✅ Partner with the current Senior Copywriter to own foundational projects that help craft long-term content strategy guidance (content audits, style guides), while tackling the creation of new content for our product line
✅ Think beyond the brief; be able to conduct additional background research on topics and also pull from your previous health experience
✅ Maintain a cohesive member voice for Progyny to be used across digital communication channels
✅ Provide editorial and proofreading reviews when needed
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring candidates to balance innovation with adherence to brand guidelines and regulatory requirements.
🎯 Required Qualifications
Education: Bachelor's degree in a writing, creative, or liberal arts field
Experience: 10+ years in writing patient/member-facing communications and/or marketing in a healthcare environment
Required Skills:
- Proficient in writing both short- and long-form copy in educational and promotional applications
- Deep omnichannel engagement experience, using digital communications to influence patient/member behavior
- Strong knowledge of healthcare communications regulatory requirements
- Ability to work in a fast-paced environment with minimal supervision
- Appreciation for health literacy and able to write to a suitable reading level
- Experience working with digital designers to optimize content for UX best practices
- Data-driven mindset that drives decision-making
Preferred Skills:
- Experience in women’s healthcare
- Experience creating short-form module style learning
- Experience developing content for a multi-product organization
- Survey design experience
ASSUMPTION: Candidates should have a proven track record in healthcare communications and be comfortable working with clinical and product teams to create engaging, educational content.
💰 Compensation & Benefits
Salary Range: $140,000 per year (New York City-based applicants). Industry standard for Senior Copywriter roles in healthcare, considering experience level and location, is $120,000 - $160,000 per year.
Benefits:
- Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits, family and pet care fund, and menopause and midlife care
- Health, dental, vision, and life insurance options for employees and family
- Free in-person, virtual, and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days, and summer flex time
- Company equity and bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs and mentorship program
- Company social events, including annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into the NY office
Working Hours: Full-time, with a flexible work arrangement allowing for remote work and hybrid options.
ASSUMPTION: The salary range provided is for New York City-based applicants. For remote candidates, the salary may be adjusted based on location and cost of living.
📌 Applicant Insights
🔍 Company Context
Industry: Progyny operates in the women’s health and family building solutions industry, focusing on fertility, menopause care, and related services. The market is competitive, with a growing demand for comprehensive, inclusive, and intentionally designed solutions.
Company Size: Progyny has 501-1,000 employees, making it a mid-sized company. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.
Founded: Progyny was founded in 2015 and has since grown to become a leading provider of fertility and women’s health benefits. The company has experienced significant growth and recognition for its innovative approach to healthcare solutions.
Company Description:
- Progyny is a global leader in women’s health and family building solutions, trusted by leading employers, health plans, and benefit purchasers.
- The company empowers patients with concierge support, coaching, education, and digital tools, providing access to a premier network of fertility and women's health specialists.
- Progyny drives optimal clinical outcomes and reduces healthcare costs through its comprehensive, inclusive, and intentionally designed solutions.
Company Specialties:
- Fertility benefits and solutions
- Women’s health and menopause care
- Preconception and family building benefits
- Employer and health plan benefits
- Digital health and wellness tools
Company Website: www.progyny.com
ASSUMPTION: Progyny's focus on women’s health and family building solutions makes it an attractive employer for candidates interested in making a significant impact in the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and independence in managing projects and collaborating with cross-functional teams.
Reporting Structure: The Senior Copywriter will report directly to the current Senior Copywriter and work closely with various teams, including Member Services, Clinical, and Product.
Work Arrangement: The role offers a flexible work arrangement, with 3 days a week in the office and the remaining days remote. This allows for a healthy work-life balance while fostering collaboration and team building.
Growth Opportunities:
- As Progyny continues to grow, there may be opportunities for the Senior Copywriter to take on additional responsibilities or move into a management role.
- The company's focus on learning and development programs provides opportunities for professional growth and skill-building.
- Collaborating with various teams offers exposure to different aspects of the business, fostering a well-rounded understanding of Progyny's operations.
ASSUMPTION: The Senior Copywriter role at Progyny offers a unique opportunity to grow both personally and professionally, with exposure to various teams and projects.
🌍 Location & Work Environment
Office Type: Progyny's headquarters is in New York City, with a hybrid work arrangement allowing for remote work and on-site collaboration.
Office Location(s): 1359 Broadway, 2nd Floor, New York, New York 10018, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous amenities and attractions.
- The city's competitive job market and cost of living may impact salary expectations and quality of life.
- Progyny's remote-friendly work environment allows for flexibility in location, with opportunities to work from home or other preferred locations.
Work Schedule: The role follows a standard full-time work schedule, with a flexible work arrangement allowing for remote work and hybrid options.
ASSUMPTION: Progyny's hybrid work environment balances the benefits of in-person collaboration with the flexibility of remote work, catering to a wide range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Portfolio review and writing test
- In-person or video interview with the hiring manager and relevant team members
- Final interview with the Senior Copywriter and/or other senior leaders
Key Assessment Areas:
- Portfolio quality and relevance to the role
- Writing skills and ability to create engaging, educational content
- Cultural fit and alignment with Progyny's values and mission
- Problem-solving skills and ability to work independently
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant healthcare communications experience and skills.
- Include a portfolio showcasing your patient/member-facing work, with a focus on digital content creation and healthcare communications.
- Prepare for writing tests and be ready to discuss your approach to healthcare communications and member engagement.
- Research Progyny's mission, values, and company culture to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Senior Copywriter, Healthcare Communications, Member Engagement, Digital Content Creation, Patient-Facing, Healthcare Marketing, Women's Health, Fertility, Menopause Care, Clinical Review, Stakeholder Communication
ASSUMPTION: Progyny's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Content management systems (CMS) and digital publishing platforms
- Writing and editing software (e.g., Microsoft Word, Google Docs, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Healthcare communications regulatory compliance tools
ASSUMPTION: The Senior Copywriter should be comfortable using a range of tools and technologies to streamline workflows and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Empowering patients and members to take control of their health and family building journeys
- Collaborating with stakeholders to deliver innovative, comprehensive solutions
- Fostering a diverse, inclusive, and supportive work environment
- Embracing continuous learning and growth
- Acting with integrity, accountability, and transparency
Work Style:
- Proactive and self-driven, with the ability to work independently and manage multiple projects
- Collaborative and team-oriented, with strong communication and interpersonal skills
- Adaptable and flexible, with a growth mindset and willingness to learn
- Data-driven and results-focused, with a commitment to continuous improvement
- Cultural competency and sensitivity to the diverse needs and perspectives of Progyny's members and employees
Self-Assessment Questions:
- How do you approach creating engaging, educational content for patients and members, ensuring it is accessible and relevant to their needs?
- Can you provide an example of a time when you had to balance clinical accuracy with member-friendly language in your writing?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?
- How do you ensure your writing aligns with Progyny's brand voice and guidelines, while also maintaining a cohesive member voice across digital communication channels?
ASSUMPTION: Progyny values candidates who are passionate about its mission, align with its values, and demonstrate a strong work ethic and commitment to continuous learning and growth.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- Progyny's focus on clinical accuracy and regulatory compliance may necessitate additional rounds of review and revision.
- The remote work environment may present challenges in building and maintaining relationships with team members and stakeholders.
- The competitive job market and cost of living in New York City may impact salary expectations and quality of life.
ASSUMPTION: The Senior Copywriter role at Progyny offers a unique opportunity to grow both personally and professionally, with exposure to various teams and projects. However, it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other Senior Copywriter roles in healthcare, this position offers a unique focus on women’s health and family building solutions, with a strong emphasis on member engagement and digital content creation.
- Progyny's industry-specific context and expertise in women's health and fertility set it apart from other healthcare communications organizations.
- Career path opportunities may include moving into management roles or specializing in specific areas of women's health and family building.
ASSUMPTION: The Senior Copywriter role at Progyny offers a unique blend of creative and strategic responsibilities, with a focus on member engagement and digital content creation in the women's health and family building space.
📝 Sample Projects
- Developing a series of educational articles on menopause care, targeted at Progyny members and designed to encourage engagement with the company's digital health and wellness tools
- Creating a set of video scripts for a fertility awareness campaign, aimed at raising awareness of Progyny's services and driving member engagement with the company's digital platforms
- Writing a comprehensive style guide for Progyny's digital content, ensuring consistency in voice, tone, and branding across various digital communication channels
ASSUMPTION: The Senior Copywriter role at Progyny offers a wide range of project opportunities, with a focus on creating engaging, educational content that drives member engagement and supports the company's mission and values.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process at Progyny, from concept to delivery?
- How does Progyny collaborate with its network of fertility and women's health specialists to ensure clinical accuracy and relevance in its member communications?
- What are the most significant challenges facing Progyny's members, and how does the company address these issues through its communications and digital health and wellness tools?
- How does Progyny measure the success of its member engagement strategies, and what metrics does the company use to track progress and inform decision-making?
- What opportunities are there for professional growth and development within the Senior Copywriter role and Progyny as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Progyny's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant healthcare communications experience and skills, with a focus on digital content creation and member engagement
- Prepare a portfolio showcasing your patient/member-facing work, with a focus on digital content creation and healthcare communications
- Be ready to discuss your approach to healthcare communications and member engagement during the interview process
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
