📌 Core Information
🔹 Job Title: Senior Copywriter - Freelance
🔹 Company: Matthews International
🔹 Location: Pennsylvania, United States
🔹 Job Type: Part-Time, Freelance
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging brand and product storytelling for various brands and channels
- Collaborating with teams on activations and leading copy projects based on client briefs
- Adapting writing tonality to a wide variety of brands and audiences
- Working autonomously and within a team in a fast-paced and deadline-oriented environment
ASSUMPTION: This role requires a high degree of creativity, adaptability, and strong communication skills to deliver compelling copy for a range of brand voices under tight timelines.
📋 Key Responsibilities
✅ Ensures accurate, consistent, and timely completion of basic- to intermediate-level client copywriting deliverables within budget, based on objectives and concepts established by the client or team leadership
✅ Adapts writing tonality to a wide variety of brands and audiences, undertaking research where necessary to better understand a brand or their target audience
✅ Always meets quality standards and defined timelines for all assigned deliverables and makes recommendations to management for improvements in content, tools, processes, and/or assigned tasks
✅ Presents and participates in collaborative meetings with internal teams to help elevate ideas and collectively find the best answer to the clients’ ask
✅ Shows up consistently with strong analytical, prioritizing, interpersonal, problem-solving, time management, and planning skills
ASSUMPTION: The role may require occasional travel, either locally, nationally, and/or internationally.
🎯 Required Qualifications
Education: Bachelor's Degree in Communications, Journalism, or related field
Experience: 6+ years of progressive Communications, Journalism experience; or equivalent combination of education and experience
Required Skills:
- High degree of proficiency in MS Office Suite, Outlook, and Internet applications
- Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills
- Strong verbal and written communication skills (including analysis, interpretation, and reasoning)
- Solid understanding and application of mathematical concepts
- Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as, internal and external clients
- Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment
- Ability to work with and influence peers and management
- Self-motivated with critical attention to detail, deadlines, and reporting
Preferred Skills:
- Experience in agency or in-house brand marketing
- Familiarity with the funeral services or related industries
ASSUMPTION: Candidates with experience in brand marketing and familiarity with the funeral services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-senior level copywriter in the United States)
Benefits:
- Flexible work arrangement
- Opportunities for project-based work
Working Hours: Approximately 20 hours per week, with the flexibility to work from home and occasional in-person collaborative sessions
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level copywriter in the United States. The actual salary may vary depending on factors such as experience and project volume.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on the Memorialization industry
Company Size: 1,001-5,000 employees
Founded: 1946 (as a Matthews International Company)
Company Description:
- Matthews Memorialization is a leading provider of products and services to the funeral home industry and cemetery products industry
- They offer an extensive variety of high-quality wood, metal, and cremation caskets, urns, stationery, and exceptional sales and service support
- Their products include bronze and granite memorials, cremation products, and both community and private mausoleums featuring memorialization products and statuary
Company Specialties:
- Funeral Services
- Cemetery Products
- Architectural Signage and Statuary
Company Website: Matthews Memorialization
ASSUMPTION: Matthews Memorialization is a Matthews International Company, focusing on helping families move from grieving to remembrance by providing products of superior craftsmanship and programs and services that help families in their time of need.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to SGK’s Director of Storytelling
Work Arrangement: Part-Time, Freelance with flexible hours and the opportunity to work from home, but may be invited to come into the studio on occasion for in-person collaborative sessions
Growth Opportunities:
- Potential to take on leadership roles in larger-scale concepts, campaigns, or other client deliverables
- Opportunities to work with a diverse range of brands and audiences
- Possibility to expand skills and knowledge within the Memorialization industry
ASSUMPTION: This role offers the opportunity to work on a project-by-project basis, providing flexibility and exposure to various brands and audiences.
🌍 Location & Work Environment
Office Type: Hybrid (remote with occasional in-person sessions)
Office Location(s): Two North Shore Center, Pittsburgh, PA 15212, US
Geographic Context:
- Pennsylvania, United States
- Pittsburgh, PA
Work Schedule: Approximately 20 hours per week, with the flexibility to work from home and occasional in-person collaborative sessions
ASSUMPTION: The work environment is fast-paced and deadline-oriented, requiring strong time management and planning skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Portfolio or writing sample review
Key Assessment Areas:
- Writing samples and portfolio
- Communication and interpersonal skills
- Creativity and adaptability
- Understanding of the Memorialization industry (a plus)
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio or writing samples that demonstrate your ability to adapt to different brand voices and audiences
- Research the Memorialization industry and be prepared to discuss how your skills and experience align with the company's mission
ATS Keywords: Copywriting, Brand Storytelling, Collaboration, Research, Analytical Skills, Time Management, Problem Solving, Presentation Skills, Project Management, Communication Skills, Attention to Detail, Interpersonal Skills, Budgeting, Planning, Creativity, Adaptability, Funeral Services, Cemetery Products, Memorialization
ASSUMPTION: The application process may vary depending on the specific project or client needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Internet applications (web research, email, etc.)
- Project management tools (Asana, Trello, etc.)
- Design tools (Adobe Creative Suite, Sketch, etc.) - may be required depending on the project
ASSUMPTION: The tools and technologies required may vary depending on the specific project or client needs.
👔 Cultural Fit Considerations
Company Values:
- Helping families move from grieving to remembrance
- Providing products of superior craftsmanship and exceptional service
- Collaborating with internal teams and external clients to deliver the best answer to the clients’ ask
Work Style:
- Adaptable and creative
- Strong communication and interpersonal skills
- Ability to work autonomously and within a team in a fast-paced environment
Self-Assessment Questions:
- Do you have experience in brand marketing or a related field?
- Are you comfortable working with a diverse range of brands and audiences?
- Can you adapt your writing style to different brand voices and tones?
- Do you have strong analytical, prioritizing, interpersonal, problem-solving, time management, and planning skills?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Occasional travel may be required, either locally, nationally, and/or internationally
- Working with tight deadlines and multiple projects simultaneously
- Adapting to different brand voices and audiences for various clients
- Navigating the unique aspects of the Memorialization industry
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and effective time management.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Brand Storyteller in an advertising agency or in-house marketing department
- However, this role focuses specifically on the Memorialization industry and may require occasional travel
- Career progression may involve taking on leadership roles in larger-scale concepts, campaigns, or other client deliverables
ASSUMPTION: This role offers unique insights into the Memorialization industry and the opportunity to work with a diverse range of brands and audiences.
📝 Sample Projects
- Developing brand storytelling for a new line of cremation products
- Creating engaging copy for a funeral home's website and marketing materials
- Adapting brand voice and tone for a community mausoleum's grand opening event
ASSUMPTION: These sample projects demonstrate the range of work a Senior Copywriter - Freelance may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical project from start to finish?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of working in the Memorialization industry?
- How does the company support the growth and development of its freelance copywriters?
- What is the typical timeline for projects, and how are deadlines managed?
ASSUMPTION: These questions can help candidates better understand the role, the company, and the industry, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio or writing samples that demonstrate your ability to adapt to different brand voices and audiences
- Research the Memorialization industry and be prepared to discuss how your skills and experience align with the company's mission
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
