📌 Core Information
🔹 Job Title: Senior Copywriter, Future Opportunities
🔹 Company: Critical Mass
🔹 Location: Multiple locations (Calgary, Toronto, Vancouver, Chicago, Los Angeles, New York)
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading concept development and collaborating with creatives and strategists
- Bringing a digital voice to life across various platforms (site copy, banner ads, digital activations, etc.)
- Demonstrating high-quality, insightful approaches with outstanding results
- Working on multiple projects simultaneously and managing diverse writing demands
ASSUMPTION: This role is for freelance copywriters interested in working with Critical Mass on a project basis. It's not a full-time, permanent position.
📋 Key Responsibilities
✅ Lead concept development and partner with designers, art directors, and creative directors to bring concepts to life
✅ Participate in strategic brainstorming, campaign development, creative brief development, and creative execution
✅ Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style
✅ Maintain high standards of copywriting and exercise quality control
✅ Interact with project teams to understand business objectives and audience demographics
ASSUMPTION: Responsibilities may vary depending on the specific project and client requirements.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 3-5+ years' experience as a copywriter in an agency environment, including experience with interactive media and direct marketing
Required Skills:
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines
- Strong understanding of marketing (especially direct marketing) and advertising principles
- Experience with brainstorming, campaign development, creative brief development, and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Preferred Skills:
- Demonstrable understanding of Web trends and technologies
- Experience working with global brands
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 CAD per year (based on experience and project volume)
Benefits:
- Flexible work arrangement
- Opportunity to work with global brands
- Access to a network of talented professionals
Working Hours: Flexible, depending on project timelines and client needs
ASSUMPTION: Salary range is estimated based on industry standards for freelance copywriters with similar experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 1998 (as per LinkedIn profile)
Company Description:
- Critical Mass is a global agency founded in Canada, providing full-service digital capabilities for the greatest brands on Earth
- They strive for connected digital ecosystems and unparalleled experiences through uncompromising design standards, relentless focus on customers, and powerful new technologies
- Critical Mass works with top-tier brands such as Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, and Johnson & Johnson
Company Specialties:
- Digital Marketing
- Brand Launch & Experience
- User Experience & Interaction
- Design
- Insight & Planning
- Digital Campaign Management
- Social Media
- Mobile
- Technology Services
- Experience Design
- Experience Distribution
- Marketing Science
- eCommerce
Company Website: http://www.criticalmass.com
ASSUMPTION: Company description and specialties are based on the information provided on their LinkedIn profile.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role will work closely with designers, art directors, creative directors, and project teams
Work Arrangement: Freelance, with the opportunity to work remotely or on-site, depending on project requirements
Growth Opportunities:
- Expanding portfolio and resume with high-profile clients
- Gaining experience working with global brands
- Potential for long-term collaboration with Critical Mass
ASSUMPTION: Growth opportunities are based on the nature of freelance work and the potential for repeat collaborations with Critical Mass.
🌍 Location & Work Environment
Office Type: Multiple offices (Calgary, Toronto, Vancouver, Chicago, Los Angeles, New York)
Office Location(s): See 'Locations' section above
Geographic Context:
- Calgary, Toronto, and Vancouver offer a mix of urban and natural environments, with a high quality of life and vibrant cultural scenes
- Chicago, Los Angeles, and New York are major global cities with diverse populations and thriving arts, culture, and entertainment industries
Work Schedule: Flexible, depending on project timelines and client needs
ASSUMPTION: Work environment and schedule may vary depending on the specific project and client requirements.
💼 Interview & Application Insights
Typical Process:
- Initial review of application materials (resume, portfolio, cover letter)
- Phone or video screen with a member of the talent acquisition team
- Creative brief or writing test
- Final interview with the creative director or project lead
Key Assessment Areas:
- Writing skills and creativity
- Understanding of marketing and advertising principles
- Ability to work collaboratively and manage multiple projects
- Cultural fit with Critical Mass and the project team
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Include a cover letter that demonstrates your understanding of the role and your enthusiasm for working with Critical Mass
- Prepare a portfolio or examples of your work that showcase your ability to write in a range of voices and styles
ATS Keywords: Copywriter, Senior Copywriter, Advertising, Marketing, Digital Marketing, Interactive Media, Direct Marketing, Campaign Development, Creative Brief Development, Creative Execution, Quality Control
ASSUMPTION: Application process and interview questions may vary depending on the specific project and client requirements.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Project management tools such as Asana, Trello, or Jira
ASSUMPTION: Tools and technologies may vary depending on the specific project and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Design-driven
- Customer-obsessed
- Relentlessly curious
- Collaborative
- Accountable
Work Style:
- Collaborative and team-oriented
- Fast-paced and deadline-driven
- Creative and innovative
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working on multiple projects simultaneously and managing diverse writing demands?
- Do you have a strong understanding of marketing and advertising principles?
- Are you able to write in a range of voices and styles for varied projects with diverse audiences?
ASSUMPTION: Cultural fit considerations are based on the information provided on Critical Mass's LinkedIn profile and the nature of the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different brand voices and styles for various clients
- Working with diverse teams and stakeholders
- Keeping up with industry trends and best practices
ASSUMPTION: Potential challenges are based on the nature of freelance work and the diverse client base of Critical Mass.
📈 Similar Roles Comparison
- This role is similar to other senior copywriter positions, but with the added flexibility of working on a project basis
- Unlike full-time roles, this position does not offer the same level of job security or benefits
- However, it provides the opportunity to work with a wide range of clients and expand one's portfolio and resume
ASSUMPTION: Similar roles comparison is based on the nature of freelance work and the diverse client base of Critical Mass.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a global tech company
- Creating engaging and on-brand copy for a series of digital advertising campaigns for a major retailer
- Writing persuasive and SEO-optimized website copy for an e-commerce platform
ASSUMPTION: Sample projects are based on the types of clients and services offered by Critical Mass.
❓ Key Questions to Ask During Interview
- What are the key objectives and target audience for this project?
- How does this project fit into the broader marketing strategy for the client?
- What is the timeline and deliverable for this project?
- What are the next steps for this role, assuming the project is a success?
- How does Critical Mass support the growth and development of its freelance copywriters?
ASSUMPTION: Key questions to ask during the interview are based on the nature of the role and the typical project lifecycle at Critical Mass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Include a cover letter that demonstrates your understanding of the role and your enthusiasm for working with Critical Mass
- Prepare a portfolio or examples of your work that showcase your ability to write in a range of voices and styles
- Follow up with the Critical Mass Talent Acquisition team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
