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Senior Copywriter (m/f/d)

RAPP
Full-time
On-site
Berlin, Berlin, Germany
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Copywriter (m/f/d)

πŸ”Ή Company: RAPP

πŸ”Ή Location: Berlin, Berlin, Germany

πŸ”Ή Job Type: On-site

πŸ”Ή Category: ✍️ Copywriting & Content Writing

πŸ”Ή Date Posted: Wednesday, April 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Writing creative, format-specific texts for a variety of communication channels such as CRM, OOH, and Social Media
  • Developing original ideas in collaboration with the team
  • Focusing on the target audience for various marketing strategies
  • Engaging in both trade marketing actions and national campaigns

ASSUMPTION: This job role requires the ability to write for multiple platforms, suggesting versatility in writing style and experience with integrated marketing communications.

πŸ“‹ Key Responsibilities

βœ… Develop and implement creative ideas

βœ… Write creative headlines, copy, and claims

βœ… Conceptualize and optimize newsletters, print mailings, websites, and more

βœ… Revise existing texts

βœ… Prepare and participate in client presentations

ASSUMPTION: Given the emphasis on creative development and client interaction, this role is likely geared toward candidates with strong conceptual thinking and client management skills.

🎯 Required Qualifications

Education: Not specified; assumed related to Communications, Marketing, or similar fields

Experience: Several years as a copywriter in a creative or digital agency

Required Skills:

  • Copywriting
  • Creativity
  • Concept Development
  • Team Collaboration
  • German Language Proficiency

Preferred Skills:

  • English Language Proficiency
  • Interest in Pop Culture and Current Trends

ASSUMPTION: While specific educational qualifications weren't specified, they are assumed relevant to advertising or communications due to the nature of the role.

πŸ’° Compensation & Benefits

Salary Range: Not specified; typically competitive within the advertising industry in Berlin

Benefits:

  • Collaborative team culture and exciting projects
  • Beautiful and central office in Berlin
  • 30 days of vacation
  • Access to benefits from partners like Urban Sports, Spotify, REWE, etc.
  • LinkedIn Learning subscription for over 20,000 courses
  • 20% employer contribution to pension plan

Working Hours: 40 hours per week

ASSUMPTION: Compensation likely follows the industry standard in Berlin for experienced copywriters, involving potential performance bonuses.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: Not specified; Omnicom collaboration since January 2022

Company Description:

  • Activating growth with precision and empathy
  • Global brand experience for Mercedes-Benz
  • Focus on luxury automotive marketing

Company Specialties:

  • Customer value transformation
  • Digital transformation consultancy
  • Consumer loyalty and quality acquisition/retention

Company Website: http://www.rapp.com/

ASSUMPTION: As RAPP is part of a global advertising and marketing agency specializing in precision marketing, it offers exposure to international markets and high-profile clients.

πŸ“Š Role Analysis

Career Level: Senior position with strategic and creative responsibilities

Reporting Structure: Likely reports to Creative Director or Account Director

Work Arrangement: Hybrid model with flexibility for remote or on-site work

Growth Opportunities:

  • Lead creative campaigns for high-profile clients
  • Collaborate with a diverse international team
  • Access to career development through learning portals

ASSUMPTION: The role offers significant growth in creative leadership and brand strategy, especially in automotive marketing.

🌍 Location & Work Environment

Office Type: Modern and central office environment

Office Location(s): Central Berlin with access to public transport and urban amenities

Geographic Context:

  • Dynamic cultural hub for creative industries
  • Proximity to numerous international businesses
  • Vibrant local culture and lifestyle

Work Schedule: Standard full-time hours with potential flexibility

ASSUMPTION: Berlin offers a rich creative scene, benefiting professionals with a blend of work-life balance and cultural engagement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Resume submission through the company's career portal
  • Initial HR screening to assess fit
  • Creative portfolio presentation and interview with the creative team

Key Assessment Areas:

  • Creative concept development skills
  • Brand storytelling capabilities
  • Collaboration and teamwork in past roles

Application Tips:

  • Highlight relevant experience in luxury brand marketing
  • Showcase ability to adapt writing style for various platforms
  • Demonstrate a strong personal brand understanding

ATS Keywords: Copywriting, Creativity, Brand Strategy, Digital Media

ASSUMPTION: Exact details on application timelines and further steps will be available during the initial contact phase.

πŸ› οΈ Tools & Technologies

  • CRM software
  • Content management systems
  • Graphic design tools like Adobe Creative Suite

ASSUMPTION: Familiarity with these tools is assumed as part of the role's requirement for content creation and management across platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Diversity and inclusion in the workplace
  • Commitment to sustainable and ethical business practices
  • Continuous learning and professional development

Work Style:

  • Collaborative and team-oriented approach
  • Adaptability to fast-paced environments
  • Innovation-driven mindset

Self-Assessment Questions:

  • Am I experienced in creating copy for luxury brands?
  • Do I thrive in a creative and team-driven environment?
  • Am I knowledgeable about current marketing trends and strategies?

ASSUMPTION: Success in this role is highly dependent on both professional skills and cultural alignment with the team’s values and work ethic.

⚠️ Potential Challenges

  • Balancing multiple high-profile projects simultaneously
  • Meeting diverse expectations for luxury brand narratives
  • Adapting to new market trends in luxury marketing
  • Collaborating across multidisciplinary teams and global offices

ASSUMPTION: The role’s challenges likely stem from its dynamic nature and high client expectations typical in luxury and high-profile brand environments.

πŸ“ˆ Similar Roles Comparison

  • Greater emphasis on luxury brand experience compared to general copywriting roles
  • Higher expectations for original and creative concept development
  • Increased collaboration with global teams and offices

ASSUMPTION: Positions similar to this in other agencies may have a more general scope, while this role focuses on high-impact, luxury automotive branding projects.

πŸ“ Sample Projects

  • Developing copy for an international automotive launch campaign
  • Creating a brand storytelling series for a luxury vehicle lineup
  • Conceptualizing a CRM engagement strategy for loyal customers

ASSUMPTION: Project examples are derived from typical responsibilities in luxury automotive marketing.

❓ Key Questions to Ask During Interview

  • What are the main objectives for this role in the first six months?
  • How does the team approach collaboration across different departments?
  • Can you describe a typical creative project lifecycle here?
  • How does RAPP support professional development for its employees?
  • What are the key performance indicators for success in this role?

ASSUMPTION: These questions are designed to reveal the role's focus, structure, and company support systems, which are not explicitly covered in the job listing.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a portfolio showcasing relevant work in luxury brand communications
  • Tailor your resume to highlight key responsibilities and skills mentioned
  • Expect a potential phone screening followed by in-person or virtual interviews
  • Prepare questions that demonstrate your interest in RAPP's culture and mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.