📌 Core Information
- Job Title: Senior Copywriter (m/f/div)
- Company: DEPT®
- Location: Berlin, Germany
- Job Type: Hybrid (2 days at the office)
- Category: Advertising & Marketing
- Date Posted: May 30, 2025
- Experience Level: 2-5 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing creative concepts and outstanding copy for digital campaigns.
- Writing content for various channels, ensuring flawless spelling, grammar, and alignment with brand guidelines.
- Presenting ideas convincingly to colleagues and clients.
- Adapting global campaigns for the German market.
- Conducting competitive and trend research.
- Leading and participating in creative brainstorms and key meetings.
- Demonstrating leadership, professionalism, and collaboration in all interactions.
ASSUMPTION: This role requires a strong ability to multitask and manage multiple projects simultaneously, as well as excellent communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
- Campaign Development: Develop creative concepts and outstanding copy for digital campaigns for leading international brands.
- Content Creation: Write content for a wide range of channels, ensuring flawless spelling, grammar, and alignment with brand guidelines.
- Brand Adaptation: Adapt global campaigns for the German market in a way that feels authentic and culturally relevant.
- Research & Ideation: Conduct competitive and trend research to inspire fresh creative directions.
- Collaboration: Lead and participate in creative brainstorms and other key meetings, demonstrating leadership, professionalism, and collaboration in all interactions.
ASSUMPTION: This role requires a strong ability to think critically, creatively, and strategically to develop effective and engaging content that resonates with audiences.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: Minimum of 3 years of experience as a copywriter, ideally within an agency or brand environment.
- Required Skills:
- Strong expertise in multi-channel digital copywriting and brand development.
- Proven experience in translation, transcreation, and proofreading.
- Ability to write compelling, sales-driven marketing copy in German.
- Confidence in working closely with designers, strategists, account managers, and clients.
- Ability to manage large-scale marketing campaigns with multiple deliverables at a fast pace.
- Understanding of the importance of consistency across touchpoints in the user journey.
- Experience using AI tools to support campaign and copy creation.
- Highly collaborative and proactive approach to teamwork.
- Preferred Skills:
- Experience with global brands and international campaigns.
- Familiarity with DEPT®'s clients and industry.
- Knowledge of DEPT®'s proprietary tech, data, and knowledge platforms.
ASSUMPTION: This role requires a strong ability to work independently and collaboratively, with a focus on delivering high-quality work efficiently and effectively.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for senior copywriter roles in Germany)
- Benefits:
- Flexible hybrid working policy (2 days at the office)
- Company pension scheme
- Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
- Health contribution through the OpenUp platform
- €30 per month for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/or public transport
- Future Bens - Exclusive access to sustainable, healthy products at attractive deals
- Social events and opportunities to connect with colleagues through organized activities and celebrations
- A reputation for doing good, as a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards
- Awesome clients, with opportunities to work with clients of all sizes and across all industries
- The opportunity for possibility, with training, development, and certifications
- Global annual DEPT® Cares Month, in which employees come together and donate their skills to support local charities
Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work remotely 3 days a week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior copywriter roles in Germany. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- Company Size: 1,001-5,000 employees
- Founded: 2015 (as a merger of several agencies)
- Company Description: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. With a team of 4,000+ digital specialists across 30+ locations on 5 continents, DEPT® delivers pioneering work on a global scale with a boutique culture. Since 2021, DEPT® has been Climate Neutral and B Corporation certified.
- Company Specialties: Digital Craftmanship, Campaigns, Social, Data-Driven Marketing, B2B Marketing, Digital Marketing, Creativity, Technology, Strategy, Digital, Brand, Advertising, Design, Data, Intelligence, Organization, UX, Agency, Content, Digital Products, and AI.
Company Website:
ASSUMPTION: DEPT®'s global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries and markets.
📊 Role Analysis
- Career Level: Mid-Senior level, with opportunities for growth and progression within the company.
- Reporting Structure: This role reports directly to the Head of Copy and works closely with the Copy Team, designers, strategists, account managers, and clients.
- Work Arrangement: Hybrid, with 2 days at the office and 3 days remote.
- Growth Opportunities:
- Opportunities to work on global campaigns and collaborate with international teams.
- Potential to take on leadership roles and mentor junior team members.
- Access to training, development, and certifications to enhance skills and advance career growth.
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with ample opportunities for professional development and growth.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Berlin, Germany.
- Office Location: Friedenstraße 91A, Berlin, 10249, Germany.
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene, offering a high quality of life and numerous cultural attractions.
- Work Schedule: Full-time, with flexible working hours and the option to work remotely 3 days a week.
ASSUMPTION: The hybrid work arrangement offers a healthy work-life balance, with the opportunity to enjoy the best of both in-office collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: 1. Online application review, 2. Phone or video screening, 3. In-person or video interview with the hiring manager and team members, 4. Final interview with the Head of Copy or another senior team member, 5. Reference check and offer.
- Key Assessment Areas: Creative thinking, writing skills, cultural fit, communication skills, and problem-solving abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your portfolio or examples of your work, demonstrating your ability to write compelling, sales-driven marketing copy in German.
- Prepare for behavioral and scenario-based interview questions that assess your ability to think critically, creatively, and strategically.
ASSUMPTION: The interview process is designed to assess your skills, cultural fit, and potential to contribute to DEPT®'s ongoing success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- AI tools for campaign and copy creation
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage projects, collaborate with teams, and create high-quality content.
👔 Cultural Fit Considerations
- Company Values: Pioneering, Collaborative, Curious, and Entrepreneurial.
- Work Style: Fast-paced, dynamic, and collaborative, with a focus on delivering high-quality work efficiently and effectively.
- Self-Assessment Questions:
- How do you embody DEPT®'s values in your daily work?
- How do you approach working with diverse teams and stakeholders?
- How do you stay curious and continue to learn and grow in your role?
ASSUMPTION: DEPT®'s culture is big enough to cope and small enough to care, offering a unique blend of global opportunities and boutique relationships.
⚠️ Potential Challenges
- Workload: The fast-paced nature of the role may require managing multiple projects and deadlines simultaneously.
- Adapting to a global brand: The need to adapt global campaigns for the German market may require additional research and cultural sensitivity.
- Collaboration: Working with diverse teams and stakeholders may require strong communication and interpersonal skills.
- Language proficiency: Native-level or C1 German and excellent English skills, both written and spoken, are required for this role.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Senior Copywriter vs. Senior Content Strategist: While both roles require strong writing skills, a Senior Content Strategist focuses more on developing content strategies and frameworks, while a Senior Copywriter focuses on creating compelling copy for various channels.
- Industry-specific context: DEPT® works with a diverse range of clients across various industries, offering unique opportunities to gain exposure to different markets and sectors.
- Career path comparison: A Senior Copywriter role can lead to career progression into leadership, management, or specialist positions, such as Head of Copy, Creative Director, or Strategic Director.
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with ample opportunities for professional development and growth.
📝 Sample Projects
- Developing a comprehensive digital marketing campaign for an e-commerce client, including banner ads, newsletters, social media content, and localized adaptations.
- Creating a series of engaging and effective marketing emails for a B2B client, driving clicks, engagement, and brand awareness.
- Adapting a global campaign for the German market, ensuring cultural relevance and authenticity while maintaining the brand's core messaging and values.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Senior Copywriter may face in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company's clients?
- What opportunities are there for professional development and growth within the company?
- How does DEPT® support work-life balance for its employees?
- What are the most challenging aspects of working with global brands, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio or examples of your work, demonstrating your ability to write compelling, sales-driven marketing copy in German.
- Familiarize yourself with DEPT®'s clients and industry, and be prepared to discuss your ideas for their campaigns.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
