Senior Copywriter - Media

📌 Core Information

🔹 Job Title: Senior Copywriter - Media

🔹 Company: Dentsu

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling copy for campaigns, ads, social media, websites, videos, emailers, and product communication
• Collaborating with art directors, designers, and marketing teams to bring ideas to life
• Mentoring junior copywriters and ensuring brand voice consistency
• Staying updated on industry trends, competitor messaging, and cultural conversations

ASSUMPTION: This role requires a strong creative writer with a strategic mindset, able to work well within a team and adapt to various projects and platforms.

📋 Key Responsibilities

✅ Develop engaging, original copy for campaigns, ads, social media, websites, videos, emailers, and product communication

✅ Translate creative briefs into impactful concepts with clear messaging

✅ Collaborate with art directors, designers, and marketing teams to bring ideas to life

✅ Mentor junior copywriters and oversee their output to maintain tone and quality

✅ Ensure brand voice consistency across channels and campaigns

✅ Edit and proofread copy for clarity, grammar, and accuracy

✅ Contribute to brainstorming sessions and pitch-winning ideas

✅ Stay updated on industry trends, competitor messaging, and cultural conversations

ASSUMPTION: The role may require working on multiple projects simultaneously, managing deadlines, and maintaining high-quality output.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field

Experience: 5-10 years of experience in copywriting, with a focus on digital and social media

Required Skills:

• Excellent written and verbal communication skills in English
• Proven experience in developing creative copy for various platforms
• Strong understanding of brand voice and messaging
• Ability to work collaboratively with cross-functional teams
• Knowledge of Adobe Creative Suite and Microsoft Office

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages
• Background in marketing or advertising agency environment

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing skills and experience working on integrated marketing campaigns will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and market standards for senior copywriter roles in Bangalore)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan with company match
• Life and disability insurance
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: Full-time (40 hours per week), with flexibility to work overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and marketing communications company, operating in over 145 markets worldwide with more than 66,000 dedicated specialists.

Company Size: Dentsu has 10,001+ employees globally, providing ample opportunities for growth and collaboration.

Founded: Dentsu was founded in 1901 in Tokyo, Japan, and has since grown into a leading global network.

Company Description:

• Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect, and Merkle.
• iProspect, the global digital-first end-to-end media agency, accelerates growth for the world’s most iconic brands by delivering human-centric solutions through a network of more than 8,000 media and performance specialists throughout 93 global markets.

Company Specialties:

• Media planning and buying
• Creative services
• Digital marketing
• Data and technology
• Innovation

Company Website: dentsu.com

ASSUMPTION: Working at Dentsu offers opportunities to collaborate with diverse teams, work on global brands, and gain exposure to various aspects of the advertising and marketing industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Creative Director and may oversee junior copywriters.

Work Arrangement: On-site, full-time with flexibility to work overtime as needed.

Growth Opportunities:

• Potential to take on leadership roles and mentor junior team members
• Chance to work on diverse projects and expand skillset
• Opportunities to progress within the global Dentsu network

ASSUMPTION: This role offers a blend of creative and strategic challenges, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with open-plan offices and dedicated creative spaces.

Office Location(s): Richmond Road, Bangalore

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cosmopolitan culture.
• The office is located in the Richmond Road area, close to numerous amenities, restaurants, and public transportation options.
• The city experiences a tropical savanna climate, with moderate weather throughout the year.

Work Schedule: Standard office hours with flexibility to work overtime as needed to meet project deadlines.

ASSUMPTION: The work environment at Dentsu's Bangalore office is dynamic, collaborative, and focused on driving creative excellence.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Creative brief challenge or writing test
• Final interview with the Creative Director and/or other team members

Key Assessment Areas:

• Creativity and strategic thinking
• Writing skills and ability to adapt to different platforms
• Collaboration and teamwork
• Understanding of brand voice and messaging

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your creative writing samples, with a focus on digital and social media projects.
• Research Dentsu and iProspect to demonstrate your understanding of the company and its values.

ATS Keywords: Copywriting, content creation, social media, digital marketing, brand voice, collaboration, mentoring, editing, proofreading, creative briefs, campaign development, trend analysis, cultural awareness, strategic thinking, engagement, storytelling

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their unique skills and experiences to stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office (Word, Excel, PowerPoint)
• Content management systems (CMS)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Familiarity with industry-standard creative and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Curiosity
• Courage

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you comfortable working on multiple projects simultaneously and managing deadlines?
• Do you have a strong understanding of brand voice and messaging, and can you adapt your writing style to match?

ASSUMPTION: Candidates who align with Dentsu's core values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to different brand voices and messaging requirements
• Keeping up with industry trends and competitor messaging
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other senior copywriter roles, this position offers the opportunity to work on global brands and collaborate with a diverse team of specialists.
• In the advertising and marketing industry, this role is competitive and requires a strong portfolio and relevant experience.
• Career progression in this role could lead to leadership positions, such as Creative Director or Head of Copy.

ASSUMPTION: This role offers unique opportunities for growth and development within the global Dentsu network.

📝 Sample Projects

• Developing a social media campaign for a global consumer brand, including copy for posts, stories, and ads
• Creating engaging content for a brand's website, including product descriptions, blog posts, and landing pages
• Writing scripts for a brand's video content, including TV commercials, social media videos, and explainer videos

ASSUMPTION: These sample projects demonstrate the range of creative writing tasks required for this role and the diverse platforms on which copy may be needed.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into it?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Dentsu support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Dentsu foster a culture of innovation and creativity?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative writing samples, with a focus on digital and social media projects
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.