Senior Copywriter & Message Strategist

📌 Core Information

🔹 Job Title: Senior Copywriter & Message Strategist

🔹 Company: Piping Technology & Products, Inc.

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of clear, compelling, and benefit-driven content across various marketing channels
• Collaborating with internal teams and subject matter experts to create accurate, engaging, and impactful messaging
• Improving messaging processes and mentoring peers in content best practices
• Managing multiple content projects and deadlines, coordinating with designers and marketers to meet timelines and objectives

ASSUMPTION: This role requires a strong understanding of B2B marketing and exceptional writing skills to create engaging content that drives results.

📋 Key Responsibilities

✅ Write clear, value-driven content for diverse audiences and platforms, including email, websites, print collateral, SEO articles, ads, social media, presentations, and case studies

✅ Collaborate with internal teams and subject matter experts to research and create content aligned with marketing goals and the customer journey

✅ Edit content for clarity, brand consistency, tone, grammar, formatting, and accuracy

✅ Lead proofreading, fact-checking, and review processes for marketing materials

✅ Develop and maintain the content calendar, writing style guide, and other messaging documentation

✅ Interview subject matter experts to develop content for marketing campaigns across multiple products and industries

✅ Research, define, and refine customer personas and ideal customer profiles (ICPs) with supporting positioning statements and value propositions

✅ Manage multiple content projects and deadlines, coordinating with designers and marketers to meet timelines and objectives

ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Journalism, Communications, or a related field

Experience: Minimum of 10 years of experience in message strategy, with at least 3 years in B2B marketing

Required Skills:

• Excellent written communication and editing skills
• Strong attention to detail across all written materials
• Ability to manage multiple priorities under tight deadlines
• Collaborative team player with the ability to work independently
• Strong project management and organizational abilities
• Advanced understanding of SEO and SEM and how messaging impacts performance
• Passionate about clear, strategic messaging that drives results

Preferred Skills:

• Familiarity with Adobe Creative Suite and/or Canva
• Experience with email marketing tools, webinar platforms, and CMS platforms
• Knowledge of AP Style

ASSUMPTION: Candidates should have a strong portfolio demonstrating their writing and editing skills, as well as experience in B2B marketing.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (Based on industry standards for a Senior Copywriter/Message Strategist role in Houston, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Piping Technology & Products, Inc. operates in the Oil and Gas industry, manufacturing high-quality pipe supports, expansion joints, and other related products.

Company Size: The company has 501-1,000 employees, providing a mid-sized work environment with opportunities for collaboration and growth.

Founded: Piping Technology & Products, Inc. was founded in 1975, with over four decades of experience in the industry.

Company Description:

• Piping Technology & Products, Inc. (PT&P) manufactures a variety of high-quality engineered pipe supports, catering to every industry in need of superior performance.
• The company strives to satisfy each customer's request, from custom designed and engineered products to emergency situations requiring critical and time-restricted attention.
• PT&P is committed to providing exceptional customer service and high-quality products to ensure customer satisfaction and loyalty.

Company Specialties:

• Pipe Supports / Hangers
• Expansion Joints
• Insulated Supports
• Slide Plates
• Snubbers
• Sway Braces / Struts
• Pipe Clamps
• Furnace Springs
• Pressure Vessels
• Pig Launchers / Receivers
• Pipe stress analysis
• Asset Tracking
• Adjustable pipe supports

Company Website: pipingtech.com

ASSUMPTION: Piping Technology & Products, Inc. is a well-established company in the Oil and Gas industry, with a strong focus on customer satisfaction and high-quality products.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and expertise in message strategy and content creation.

Reporting Structure: The Senior Copywriter & Message Strategist will report directly to the Director of Marketing and work closely with various internal teams and subject matter experts.

Work Arrangement: This is a full-time, on-site position located at the company's headquarters in Houston, Texas.

Growth Opportunities:

• Mentoring and training opportunities for junior team members
• Potential career progression to a leadership or management role within the marketing department
• Expanding expertise in the Oil and Gas industry and related products

ASSUMPTION: This role offers opportunities for professional growth and development, both in terms of leadership and industry-specific knowledge.

🌍 Location & Work Environment

Office Type: The company's headquarters is a traditional office environment, with dedicated workspace for each employee.

Office Location(s): 4626 South Loop Fwy, Houston TX, 77054

Geographic Context:

• Houston, Texas, is the fourth most populous city in the United States and a major hub for the Oil and Gas industry.
• The city offers a diverse range of cultural attractions, including museums, theaters, and professional sports teams.
• Houston has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project deadlines.

ASSUMPTION: The work environment at Piping Technology & Products, Inc. is collaborative and professional, with a focus on teamwork and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Director of Marketing
• Final interview with key stakeholders or the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of B2B marketing and message strategy
• Project management and organizational abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your writing, editing, and marketing experience, as well as any relevant industry-specific knowledge.
• Prepare examples of your writing and editing work, demonstrating your ability to create clear, engaging, and benefit-driven content.
• Research the company and the Oil and Gas industry to showcase your understanding of the business and its products.

ATS Keywords: Senior Copywriter, Message Strategist, B2B Marketing, Content Creation, Editing, Project Management, Oil and Gas Industry, Pipe Supports, Expansion Joints

ASSUMPTION: The application process at Piping Technology & Products, Inc. is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to create engaging and impactful content.

🛠️ Tools & Technologies

• Adobe Acrobat Professional
• Google Docs and Google Slides
• Adobe Creative Suite and/or Canva (preferred)
• Email marketing tools (e.g., HubSpot, Mailchimp)
• Webinar platforms (e.g., GoToMeeting)
• CMS platforms (e.g., HubSpot)
• Data analytics software (e.g., Google Analytics)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to create and manage content, as well as analyze messaging performance.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Customer Focus
• Integrity
• Innovation

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Attention to detail
• Strong communication skills

Self-Assessment Questions:

• How do you ensure that your writing aligns with the company's values and brand messaging?
• Describe a time when you had to manage multiple priorities under tight deadlines. How did you approach this situation?
• How do you stay up-to-date with industry trends and best practices in content creation and message strategy?

ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style, as well as their ability to adapt to the unique demands of the role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the Oil and Gas industry may require quick turnaround times for content creation.
• Candidates may need to familiarize themselves with the company's products and industry-specific terminology.
• The role may involve working with multiple teams and subject matter experts, requiring strong collaboration and communication skills.
• The work environment may be subject to changes in the Oil and Gas industry, which could impact the company's products and services.

ASSUMPTION: Candidates should be prepared to adapt to the unique demands of the role and the industry, as well as the potential challenges that may arise.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Strategist or Senior Copywriter position in other industries, but may require a deeper understanding of the Oil and Gas industry and its products.
• Compared to other B2B marketing roles, this position places a greater emphasis on message strategy and content creation.
• Career progression in this role may involve moving into a leadership or management position within the marketing department or expanding expertise in the Oil and Gas industry.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique demands and opportunities of this position.

📝 Sample Projects

• Developing a content strategy for a new product launch, including messaging frameworks, customer personas, and a content calendar
• Creating a series of blog posts or articles that showcase the company's expertise in pipe supports and expansion joints
• Writing and editing customer success stories, case studies, and other marketing materials that highlight the company's products and services

ASSUMPTION: Candidates should be prepared to provide examples of their writing and editing work, demonstrating their ability to create clear, engaging, and benefit-driven content.

❓ Key Questions to Ask During Interview

• Can you describe the company's content creation process and how this role fits into it?
• How does the marketing department collaborate with other teams and subject matter experts to create engaging content?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing, editing, and marketing experience, as well as any relevant industry-specific knowledge.
• Prepare examples of your writing and editing work, demonstrating your ability to create clear, engaging, and benefit-driven content.
• Research the company and the Oil and Gas industry to showcase your understanding of the business and its products.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.