📌 Core Information
🔹 Job Title: Senior Copywriter - Social
🔹 Company: Fidelity Investments
🔹 Location: Smithfield, RI (with remote flexibility)
🔹 Job Type: Full-time, Hybrid (on-site every other week)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (remote-friendly)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content for Fidelity's organic handles
- Collaborating with a team of creatives to generate likes, follows, and dialogue
- Staying updated on cultural and financial trends to inform content creation
- Adapting content for various platforms, including LinkedIn, Instagram, TikTok, and YouTube
ASSUMPTION: This role requires a strong understanding of social media trends and tools, as well as the ability to adapt content for different platforms and audiences.
📋 Key Responsibilities
✅ Develop engaging and on-brand social media content that resonates with followers
✅ Collaborate with cross-functional teams to create content that aligns with Fidelity's brand and marketing objectives
✅ Stay current with emerging social media trends and tools to optimize content performance
✅ Pitch and present ideas to peers and senior leaders, demonstrating strong conceptual and collaboration skills
✅ Create a portfolio showcasing your conceptual skills, range of thinking, and ability to write for multiple formats and platforms
ASSUMPTION: This role may require some knowledge of the financial industry, but a strong desire to learn is more important.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years of social media copywriting experience at an agency or in-house for major brand(s)
Required Skills:
- Proven track record of creating engaging social media content
- Deep understanding of social media trends, tools, and platform optimization
- Strong conceptual and collaboration skills
- Confidence to pitch and present ideas to peers and senior leaders
- Desire to work hard and have fun in a fast-paced environment
- Ability to create a strong book showcasing conceptual skills, range of thinking, and ability to write for multiple formats and platforms
Preferred Skills:
- Past financial experience
- Familiarity with Fidelity's brand and products
ASSUMPTION: While past financial experience is not required, a strong interest in learning about the financial industry is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on AI estimate for mid-senior level marketing roles in the Northeast)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition assistance and professional development opportunities
- Employee discounts on Fidelity products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fidelity Investments is a leading global financial services firm, offering a wide range of investment products and services to both individual investors and institutions.
Company Size: Fidelity is a large, privately-held company with over 74,000 associates worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: Fidelity was founded in 1946 and has since grown to become one of the largest and most respected financial services companies in the world.
Company Description:
- Fidelity's mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
- The company offers a broad range of financial services, including retirement planning, investment products, wealth management, and benefits consulting.
- Fidelity is committed to fostering a diverse and inclusive work environment, where associates can grow both personally and professionally.
Company Specialties:
- Retirement planning and services
- Investment products and management
- Online trading and brokerage services
- Asset management
- Cash management and payment services
- Health savings accounts (HSAs) and 529 plans
- Annuities and life insurance
- Business news and wealth management
Company Website: http://www.fidelity.com
ASSUMPTION: Fidelity's size and diversity offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Social Media Manager within the Marketing department.
Work Arrangement: Hybrid (on-site every other week, with flexibility for remote work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing department
- Opportunities to work on cross-functional projects and collaborate with other teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within Fidelity's Marketing department.
🌍 Location & Work Environment
Office Type: Fidelity's offices are modern and collaborative workspaces, designed to foster creativity and productivity.
Office Location(s): Smithfield, RI (with remote flexibility)
Geographic Context:
- Smithfield, RI is located in the Northeast region of the United States, offering a mix of urban and rural environments.
- The area is known for its strong financial industry, with many major firms headquartered in nearby Boston, MA.
- The Northeast region offers a diverse range of cultural and recreational opportunities.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media Manager and a member of the Marketing team
- Creative challenge or assignment
- Final interview with the Marketing Director
Key Assessment Areas:
- Portfolio and book presentation
- Cultural fit and alignment with Fidelity's values
- Understanding of social media trends and tools
- Conceptual thinking and creativity
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media copywriting experience and relevant skills
- Create a portfolio showcasing your conceptual skills, range of thinking, and ability to write for multiple formats and platforms
- Prepare for the creative challenge or assignment by brainstorming engaging social media content ideas
- Research Fidelity's brand and products to demonstrate your interest in the role and the company
ATS Keywords: Social Media, Copywriting, Content Creation, Engagement, Collaboration, Conceptual Thinking, Cultural Trends, Platform Optimization
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Instagram, TikTok, YouTube, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
- Project management and collaboration tools (Asana, Trello, etc.)
- Analytics and reporting tools (Hootsuite, Sprout Social, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Performance
- One Fidelity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and driving business impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about social media and staying current with trends and tools?
- Do you have a strong portfolio showcasing your conceptual skills and ability to write for multiple formats and platforms?
ASSUMPTION: Fidelity values diversity and inclusion, and seeks candidates who can contribute to a positive and collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media and the financial industry
- Adapting content for multiple platforms and audiences
- Balancing the need for engagement with the need for brand consistency and compliance
- Managing multiple projects and deadlines in a dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a collaborative approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other social media copywriter positions, but with a focus on the financial services industry
- Unlike some other social media roles, this position requires a strong understanding of financial products and services
- Career progression may involve moving into a management or strategy role within the Marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries.
📝 Sample Projects
- Creating a series of engaging social media posts to announce a new Fidelity product or service
- Developing a social media campaign to educate followers about the importance of retirement planning
- Adapting a long-form blog post or article into a series of short, engaging social media updates
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Social Media team currently, and how can this role help address them?
- How does this role fit into the broader Marketing department and the company's overall strategy?
- What opportunities are there for professional development and growth within the Marketing department?
- How does the company support work-life balance for its employees?
- What is the team's approach to collaboration and idea generation?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media copywriting experience and relevant skills
- Create a portfolio showcasing your conceptual skills, range of thinking, and ability to write for multiple formats and platforms
- Prepare for the creative challenge or assignment by brainstorming engaging social media content ideas
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
