Senior Creative and Brand Strategist

📌 Core Information

🔹 Job Title: Senior Creative and Brand Strategist

🔹 Company: Digital Reach Agency

🔹 Location: Remote (US-based)

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Acting as the lead creative strategist across client projects
• Collaborating directly with clients on discovery, strategy, and feedback
• Shaping and articulating creative direction for web, brand, and campaign work
• Providing high-level design execution and conceptual support
• Giving clear, constructive feedback to designers to elevate the work
• Working with project managers and sales leads to scope, pitch, and sell creative direction
• Translating fuzzy ideas into clear creative strategies that work for B2B, SaaS, and tech audiences

ASSUMPTION: This role requires a high level of strategic thinking, client management, and creative execution. It's ideal for someone who can bridge the gap between creative and strategy.

📋 Key Responsibilities

✅ Act as lead creative strategist across client projects, integrating brand, marketing, and design into a cohesive vision

✅ Collaborate with clients on discovery, strategy, creative vision, and feedback to ensure alignment with their goals

✅ Shape and articulate creative direction for web, brand, and campaign work

✅ Provide high-level design execution and conceptual support where needed

✅ Give clear, constructive feedback to designers to elevate the work

✅ Work with project managers and sales leads to scope, pitch, and sell creative direction confidently

✅ Translate fuzzy ideas into clear creative strategies that work for B2B, SaaS, and tech audiences

ASSUMPTION: This role requires strong communication, leadership, and creative problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 6+ years of experience in creative strategy, brand development, or campaign leadership

Required Skills:

• Proven experience leading client engagements and sales presentations
• Strong proficiency in Figma, Adobe Creative Suite, and Google Suite
• Basic familiarity with web platforms (e.g., Webflow, WordPress, HubSpot) and B2B marketing tools

Preferred Skills:

• Experience running your own business or working in startup/agency settings
• Copywriting or messaging experience
• Motion/video or digital ad campaign concepting
• Deep understanding of B2B, SaaS, or complex tech industries
• Asana and Slack experience

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative strategy, brand development, and design work.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 (depending on experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: 40 hours/week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Reach Agency specializes in B2B digital marketing strategy, focusing on SEO, SEM, ABM, marketing automation, web development, and design.

Company Size: Digital Reach Agency is a small company with 11-50 employees, providing a collaborative and agile work environment.

Founded: 2011, with a focus on building strong relationships and providing expert service to clients.

Company Description:

• Digital Reach Agency offers a range of services, including SEM management, enterprise solutions, SEO services, digital marketing consulting, and more.
• The company emphasizes transparency, communication, and performance in its business approach.
• Digital Reach Agency believes in developing relationships and forming partnerships based on trust and honesty.

Company Specialties:

• SEM Management Services
• Enterprise Solutions
• SEO Services
• Digital Marketing Consulting
• Remarketing

Company Website: http://www.digitalreachagency.com/

ASSUMPTION: Digital Reach Agency's small size and focus on relationships may provide applicants with more opportunities for growth and impact.

📊 Role Analysis

Career Level: Senior-level role, requiring significant experience and strategic leadership

Reporting Structure: Reports to the Senior Project Manager (Digital Experience Lead)

Work Arrangement: Remote (US-based), with flexible work hours

Growth Opportunities:

• Potential to lead and mentor junior team members
• Opportunities to work on diverse client projects and industries
• Chance to contribute to the company's growth and strategic direction

ASSUMPTION: This role offers significant growth potential for the right candidate, given Digital Reach Agency's small size and focus on relationships.

🌍 Location & Work Environment

Office Type: Remote (US-based)

Office Location(s): N/A (remote work)

Geographic Context:

• Working remotely allows for a flexible work-life balance
• Applicants should be comfortable working independently and managing their time effectively
• Remote work may require occasional overlap with the Eastern Time Zone for team meetings and client calls

Work Schedule: 40 hours/week, with flexible hours and the ability to work remotely

ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively in a flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Portfolio review and creative challenge to evaluate design and strategic thinking skills
• Final interview with the Senior Project Manager (Digital Experience Lead) to discuss the role and company culture

Key Assessment Areas:

• Creative problem-solving skills
• Strategic thinking and brand development capabilities
• Client management and communication skills
• Design execution and conceptual support

Application Tips:

• Tailor your resume and portfolio to highlight your creative strategy, brand development, and design work
• Prepare examples of how you've translated fuzzy ideas into clear creative strategies for B2B, SaaS, or tech audiences
• Be ready to discuss your experience leading client engagements and sales presentations

ATS Keywords: Creative Strategy, Brand Development, Campaign Leadership, Client Engagement, Sales Presentations, Design Execution, Figma, Adobe Creative Suite, Google Suite, Web Platforms, B2B Marketing, Copywriting, Messaging, Motion Design, Digital Advertising, Project Management

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, client management, and creative execution skills throughout the application and interview process.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite
• Google Suite
• Web platforms (e.g., Webflow, WordPress, HubSpot)
• B2B marketing tools
• Asana (optional)
• Slack (optional)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Communication
• Performance
• Relationship-building
• Expertise

Work Style:

• Collaborative
• Agile
• Results-driven
• Adaptable
• Proactive

Self-Assessment Questions:

• Do you thrive in a collaborative, agile work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and the ability to build relationships with clients and team members?

ASSUMPTION: Applicants should assess their fit with Digital Reach Agency's values and work style, ensuring they are comfortable working remotely and collaborating effectively in a small team environment.

⚠️ Potential Challenges

• Managing client expectations and feedback while maintaining strategic direction
• Balancing creative execution with strategic leadership responsibilities
• Adapting to the unique needs and goals of diverse client projects and industries
• Working effectively in a remote, flexible work environment

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, client-facing role.

📈 Similar Roles Comparison

• This role is unique in its blend of creative strategy, brand development, and design execution responsibilities
• Compared to traditional design or strategy roles, this position requires a broader skill set and more diverse experience
• Career progression may involve moving into a leadership or management role within the creative or strategy departments

ASSUMPTION: Applicants should consider how this role differs from other creative or strategy positions and how it aligns with their career goals.

📝 Sample Projects

• Developing a comprehensive brand strategy for a B2B tech company, including logo design, color scheme, and brand guidelines
• Creating a series of campaign concepts for a SaaS company, targeting different buyer personas and stages of the funnel
• Designing and executing a website redesign for a complex tech company, incorporating user research, wireframing, and responsive design

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached translating fuzzy ideas into clear creative strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative and strategy departments at Digital Reach Agency?
• What are the most challenging aspects of working with B2B, SaaS, or tech clients, and how can this role address them?
• How does Digital Reach Agency support the growth and development of its creative and strategy team members?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them throughout the interview process?
• How does this role contribute to Digital Reach Agency's overall business strategy and growth?

ASSUMPTION: Applicants should use the interview process to assess the fit of this role with their career goals and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your creative strategy, brand development, and design work
• Prepare a cover letter explaining how your skills and experience make you a strong fit for this role
• If applicable, include examples of your work or case studies demonstrating your ability to translate fuzzy ideas into clear creative strategies
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.