A

Senior Creative Artworker

AYBL
Full-time
On-site
Redditch, Worcestershire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Creative Artworker

πŸ”Ή Company: AYBL

πŸ”Ή Location: Redditch, Worcestershire, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Design

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating high-quality artwork, illustrations, and graphics for apparel and digital content
  • Collaborating with internal teams to ensure all creative assets are original, on-brand, and production-ready
  • Developing distinctive brand assets and refreshing high-performing designs
  • Researching industry trends and consumer preferences to inform creative direction
  • Providing support and guidance to junior team members and contributing to cross-functional projects

ASSUMPTION: This role requires a strong creative thinker with a keen eye for detail and a passion for staying ahead of industry trends.

πŸ“‹ Key Responsibilities

βœ… Create high-quality illustrations and graphics for apparel items such as t-shirts, hoodies, and more

βœ… Design original graphics, patterns, and prints for upcoming collections

βœ… Develop distinctive brand assets, including original logos that reflect AYBL’s identity

βœ… Rework and refresh high-performing past designs by updating visuals or layouts

βœ… Continuously research and analyse emerging styles, industry trends, and consumer preferences

βœ… Demonstrate advanced proficiency in illustration software, including Procreate and Adobe Illustrator

βœ… Consistently meet deadlines while managing multiple projects and adapting to changing requirements

βœ… Apply strong knowledge of print techniques to ensure all designs are technically sound and production-ready

βœ… Ensure all creative work aligns with brand guidelines and maintains a consistent visual identity

βœ… Provide support and guidance to junior team members, including brief allocation and first-stage design approvals

βœ… Collaborate closely with the design team to ensure creative alignment across departments

βœ… Support the wider brand team by contributing to cross-functional projects

βœ… Respond efficiently to ad hoc design requests from managers, maintaining a high standard of quality and consistency

βœ… When needed, roll out approved design concepts across various platforms, adapting base designs into multiple formats

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well within a team and independently.

🎯 Required Qualifications

Education: A degree in Graphic Design or equivalent

Experience: A minimum of 2+ years working in a similar role

Required Skills:

  • Proficient user of Adobe creative suites & Procreate
  • Excellent written English and verbal communication skills
  • Detailed knowledge of design, artwork, layouts, colour, artwork, print and production
  • Innovative and creative thinker
  • Able to work independently and as part of a team
  • Organised with attention to detail
  • Confident, self-motivated and proactive

Preferred Skills:

  • Experience with print-on-demand services
  • Fluency in additional languages

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing their creativity and attention to detail will be highly competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (based on experience and industry standards for a Senior Creative Artworker role in the UK)

Benefits:

  • Discretionary yearly bonus
  • 20/25 days holiday + Bank Holidays + your birthday off
  • Flexible working
  • 35 working hours per week with 1 hour lunch break
  • 50% staff discount across AYBL Group
  • Social events
  • Pension scheme
  • Free on-site parking
  • Free gym membership
  • Β£100 gift card upon joining
  • Employee wellbeing support

Working Hours: Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Artworker role in the UK. Actual compensation may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AYBL operates in the e-commerce and activewear sectors, with a focus on providing high-quality, affordable activewear for women

Company Size: AYBL is a small company with 2-10 employees, offering a close-knit work environment where individual contributions can significantly impact the business

Founded: AYBL was founded in 2018 and has since grown to become one of the most iconic women’s activewear brands worldwide

Company Description:

  • AYBL is a fast-growing, innovative e-commerce group focused on building brands
  • The company's mission is to unite women through their love for fitness and provide high-quality, affordable activewear
  • AYBL's ethos is "AYBL to believe, AYBL to achieve," reflecting the brand's commitment to empowering women and promoting self-belief

Company Specialties:

  • E-commerce
  • Activewear
  • Brand building
  • Women's fitness and empowerment

Company Website: http://www.ayblgroup.com

ASSUMPTION: AYBL's small size and focus on innovation make it an attractive opportunity for creative professionals seeking to make a significant impact in a growing company.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in a similar role

Reporting Structure: The Senior Creative Artworker will report directly to the Lead Creative Designer and collaborate with various internal teams, including Womenswear, Menswear Design, and Brand

Work Arrangement: This role is on-site, with flexible working hours and the option to work from home occasionally

Growth Opportunities:

  • As AYBL continues to grow, there may be opportunities for the Senior Creative Artworker to take on additional responsibilities or move into a leadership role
  • The company's focus on innovation and creativity may present opportunities for the incumbent to explore new design techniques and tools
  • AYBL's commitment to employee development may provide opportunities for professional growth and skill-building

ASSUMPTION: Given AYBL's rapid growth and focus on innovation, there are likely to be numerous opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: AYBL's office is a modern, creative workspace designed to foster collaboration and innovation

Office Location(s): Redditch, Worcestershire, United Kingdom

Geographic Context:

  • Redditch is a town in the West Midlands region of England, located approximately 15 miles south of Birmingham
  • The area offers a mix of urban and rural environments, with easy access to major transportation networks
  • AYBL's office is conveniently located near public transportation, major highways, and Arrow Valley Lake

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM with a 1-hour lunch break

ASSUMPTION: AYBL's office environment is likely to be dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Creative test or portfolio review
  • Final interview with the Lead Creative Designer and/or other team members

Key Assessment Areas:

  • Creative portfolio and design skills
  • Technical proficiency in Adobe creative suites and Procreate
  • Communication and collaboration skills
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant design experience and skills
  • Prepare a strong portfolio showcasing your creativity, attention to detail, and ability to work within brand guidelines
  • Research AYBL's brand and values to demonstrate your understanding of the company and its mission
  • Be prepared to discuss your design process, inspiration, and how you approach creative challenges

ATS Keywords: Adobe Illustrator, Procreate, Graphic Design, Artwork, Layout, Print, Production, Brand Guidelines, Creative Direction, Teamwork, Collaboration

ASSUMPTION: AYBL's interview process is likely to be creative and hands-on, with a strong focus on assessing the candidate's design skills and cultural fit within the team.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Illustrator, Photoshop, etc.)
  • Procreate
  • Microsoft Office (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: AYBL may use additional tools and technologies specific to the role or the industry, such as design software, print-on-demand services, or e-commerce platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passionate
  • Ambitious
  • Committed

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and proactive

Self-Assessment Questions:

  • Do you share AYBL's passion for empowering women through fitness and activewear?
  • Are you comfortable working in a fast-paced, dynamic environment with a small team?
  • Do you have a proactive approach to problem-solving and adaptability in the face of changing requirements?

ASSUMPTION: AYBL's company culture is likely to be creative, collaborative, and fast-paced, with a strong focus on innovation and empowerment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changing requirements and priorities
  • Working within brand guidelines while maintaining a high level of creativity and innovation
  • Keeping up with industry trends and consumer preferences in a rapidly evolving market

ASSUMPTION: These challenges are common in creative roles and can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Creative Artworker roles, this position may offer more opportunities for creative input and collaboration with a small, dynamic team
  • AYBL's focus on innovation and empowerment may provide unique challenges and rewards compared to more established activewear brands
  • Career progression in this role may be faster than in larger organizations, given AYBL's rapid growth and commitment to employee development

ASSUMPTION: While this role shares similarities with other Senior Creative Artworker positions, AYBL's unique company culture, mission, and growth trajectory set it apart in the market.

πŸ“ Sample Projects

  • Developing a new graphic or pattern for an upcoming collection
  • Refreshing an existing design to maintain brand relevance and appeal
  • Creating original artwork for a marketing campaign or promotional material

ASSUMPTION: These sample projects are representative of the types of creative challenges and opportunities that may arise in this role.

❓ Key Questions to Ask During Interview

  • How does AYBL support the professional development and growth of its creative team members?
  • What are the biggest creative challenges facing the company in the coming months, and how can this role contribute to addressing them?
  • How does AYBL foster a culture of innovation and collaboration within its creative teams?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does AYBL measure the success of its creative team members, and what metrics are used to evaluate performance?

ASSUMPTION: These interview questions are designed to help candidates better understand AYBL's company culture, creative processes, and expectations for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant design experience and skills
  • Prepare a strong portfolio showcasing your creativity, attention to detail, and ability to work within brand guidelines
  • Research AYBL's brand and values to demonstrate your understanding of the company and its mission
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.