Senior Creative Content Marketing Manager (Generative AI)

📌 Core Information

🔹 Job Title: Senior Creative Content Marketing Manager (Generative AI)

🔹 Company: Leonardo.Ai

🔹 Location: California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the content strategy to establish Leonardo.Ai as an industry leader in generative AI.
• Collaborating with marketing, creative, and product teams to create high-quality content and drive engagement across all channels.
• Building and managing a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution.
• Monitoring performance data to refine and scale high-performing content, continuously optimizing for reach, engagement, and conversion.
• Staying ahead of industry trends and audience behavior to evolve the content strategy and ensure Leonardo.Ai remains top-of-mind.

ASSUMPTION: This role requires a strategic and highly creative individual with a strong background in content marketing and a deep understanding of the generative AI space.

📋 Key Responsibilities

✅ Develop and own the content strategy, aligning with audience needs, market trends, and storytelling best practices to establish Leonardo.Ai as an industry leader in generative AI.

✅ Build and execute a scalable content program, ensuring high production quality while maintaining efficiency and agility.

✅ Create, edit, and oversee high-quality content, including articles, guides, reports, newsletters, video scripts, and more, to support rapid content production.

✅ Recruit, manage, and mentor a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution.

✅ Deeply understand the generative AI space and the evolving needs of creative users, mapping content to different stages of their journey to maximize impact.

✅ Collaborate closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels.

✅ Monitor performance data to refine and scale high-performing content, continuously optimizing for reach, engagement, and conversion.

✅ Stay ahead of industry trends and audience behavior, leveraging insights to evolve the content strategy and ensure Leonardo.Ai remains top-of-mind.

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring a versatile and adaptable individual.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: 5-10 years of commercial experience in content marketing, driving business impact with a mix of strategic and hands-on roles.

Required Skills:

• Excellent communication and storytelling skills; an editorial background is a bonus but not essential.
• Proven experience in building a content program from the ground up.
• Ability to analyze data, generate insights, and report on content effectiveness.
• Strong project management skills and ability to multitask in a fast-paced environment.

Preferred Skills:

• Experience in the AI or tech industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation and strategy skills, as well as experience managing teams and projects.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Content Marketing Manager role with 5-10 years of experience in the tech industry).

Benefits:

• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Health Insurance
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Leonardo.Ai operates in the technology industry, specifically focusing on generative AI for content creation.

Company Size: Leonardo.Ai has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Leonardo.Ai was founded in 2022, making it a relatively new and fast-growing startup.

Company Description:

• Leonardo.Ai is a tech startup that builds an entire generative content production platform incorporating numerous forms of generative AI.
• The company aims to supercharge asset production for users through its tooling and workflows.
• Leonardo.Ai is now a part of Canva, allowing it to leverage additional resources and reach a larger user base.

Company Specialties:

• Generative AI
• Content creation
• AI-powered platform development

Company Website: leonardo.ai

ASSUMPTION: As a startup, Leonardo.Ai offers a dynamic and fast-paced work environment with opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to take on a senior-level position with significant responsibility and growth potential.

Reporting Structure: The Senior Creative Content Marketing Manager will report directly to the Head of Marketing or a similar executive role.

Work Arrangement: This role offers remote work options, allowing for flexibility and a better work-life balance.

Growth Opportunities:

• As Leonardo.Ai continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role.
• The company's integration with Canva may open up new career paths and opportunities for collaboration.
• Working on cutting-edge generative AI technology provides ample opportunities for learning and professional development.

ASSUMPTION: The growth opportunities for this role will depend on the company's continued success and expansion, as well as the individual's performance and career aspirations.

🌍 Location & Work Environment

Office Type: Leonardo.Ai offers remote work options, with the possibility of working from one of their offices in Australia.

Office Location(s): Sydney, NSW, Australia

Geographic Context:

• California, United States: The remote work option allows applicants to live and work in California, offering a diverse and vibrant environment with numerous cultural and recreational opportunities.
• Sydney, NSW, Australia: Applicants who choose to work from the office will enjoy a bustling city with a mix of urban and coastal living, as well as a thriving tech industry.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The work environment for this role will depend on the individual's preference for remote work or office-based work, as well as their ability to collaborate effectively in a distributed team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar executive role

Key Assessment Areas:

• Content strategy and planning
• Content creation and editing skills
• Team management and leadership
• Data analysis and reporting
• Industry knowledge and trends

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and team management skills.
• Include examples of your content creation work and any relevant analytics or performance data.
• Demonstrate your understanding of the generative AI space and Leonardo.Ai's platform in your application materials.

ATS Keywords: Content strategy, content marketing, generative AI, team management, data analysis, storytelling, industry trends

ASSUMPTION: The application process for this role may vary depending on the company's hiring needs and the number of applicants received.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, social media analytics)
• Design tools (e.g., Canva, Adobe Creative Suite)
• AI-powered content generation tools (e.g., Copy.ai, Frase.io)

ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the incumbent's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusive Culture: Celebrating diversity and creating an inclusive environment where everyone feels valued and empowered.
• Flexible Work Environment: Offering remote work options and prioritizing work-life balance.
• Empowering Growth: Providing continuous learning opportunities and career growth tailored to individual goals.
• Impactful Work: Shaping the future of AI and driving advancements in AI creativity.

Work Style:

• Collaborative: Working closely with various teams to create high-quality content and drive engagement.
• Adaptable: Managing a team of freelancers and adjusting content strategies based on performance data and industry trends.
• Strategic: Developing and owning the content strategy to establish Leonardo.Ai as an industry leader in generative AI.

Self-Assessment Questions:

• How do you align with Leonardo.Ai's company values, particularly the emphasis on an inclusive culture and empowering growth?
• How comfortable are you working in a remote or hybrid work environment, and how do you ensure effective collaboration with distributed teams?
• How does your personal work style fit with the collaborative, adaptable, and strategic requirements of this role?

ASSUMPTION: Applicants should carefully consider their alignment with Leonardo.Ai's company values and work style requirements to ensure a successful fit in this role.

⚠️ Potential Challenges

• Managing a team of freelancers remotely, requiring strong communication and project management skills.
• Keeping up with the fast-paced and ever-evolving generative AI space, necessitating continuous learning and adaptation.
• Balancing strategic planning with hands-on content creation, demanding a versatile and adaptable approach.
• Working across multiple time zones and collaborating with teams based in Australia, potentially impacting communication and coordination.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a stronger emphasis on strategic planning and team management, as well as a deep understanding of the generative AI space.
• In the tech industry, content marketing roles often require a strong understanding of the company's products or services and the ability to communicate complex ideas effectively.
• Career progression in content marketing typically involves moving into leadership or management roles, with opportunities for specialization in specific content types or channels.

ASSUMPTION: Applicants should consider their career goals and the specific requirements of this role when comparing it to other content marketing positions in the tech industry.

📝 Sample Projects

• Developing a comprehensive content strategy for Leonardo.Ai's generative AI platform, including target audience personas, content formats, and distribution channels.
• Creating a series of blog posts or articles explaining generative AI concepts and their applications in content creation, tailored to different user segments.
• Managing a team of freelance content creators to produce a monthly newsletter featuring the latest trends, tools, and success stories in the generative AI space.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current content landscape at Leonardo.Ai, and how this role will help shape its future?
• How does the team structure for content marketing at Leonardo.Ai support collaboration and efficiency?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Leonardo.Ai support the professional growth and development of its employees, particularly in the content marketing team?
• What are the most significant challenges facing the content marketing team at Leonardo.Ai, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your content marketing experience, strategic thinking, and team management skills, as well as your understanding of the generative AI space and Leonardo.Ai's platform.
• Prepare examples of your content creation work and any relevant analytics or performance data to demonstrate your skills and accomplishments.
• Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.