📌 Core Information
🔹 Job Title: Senior Creative Copywriter
🔹 Company: Acrisure Innovation
🔹 Location: Boston, MA (4 days per week onsite)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (4 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative copy that aligns with brand objectives and resonates with target audiences.
- Collaborating closely with the Marketing team to ensure consistency in messaging and branding across all touchpoints.
- Writing clear, concise, and engaging copy across the full funnel, including website landing pages, paid ads, email campaigns, print collateral, and potentially audio and video activation.
- Working collaboratively with freelancers and external agencies to augment copywriting capabilities and deliver high-quality content on schedule.
- Continuously evaluating and optimizing copy processes and workflows to enhance efficiency and effectiveness.
ASSUMPTION: This role requires a strong creative writer with a strategic mindset and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have a proven track record in crafting compelling copy for various digital marketing channels and a passion for brand storytelling.
📋 Key Responsibilities
✅ Develop and execute creative copy that aligns with brand objectives and resonates with target audiences.
✅ Partner with the Lead Designer on incorporating messaging into the brand book for various audiences as the brand continues to evolve as well as help ensure brand consistency across the organization day to day.
✅ Write clear, concise, and engaging copy across the full funnel, including website landing pages, paid ads, email campaigns, print collateral, and potentially audio and video activation.
✅ Collaborate closely with the Marketing team to ensure consistency in messaging and branding across all touch points, and regularly A/B test across channels.
✅ Collaborate with the Sales team and sales support functions on copy templates needed for emails, RFPs, and other materials.
✅ Work collaboratively with freelancers and external agencies to augment copywriting capabilities and deliver high-quality content on schedule.
✅ Continuously evaluate and optimize copy processes and workflows to enhance efficiency and effectiveness.
✅ Stay abreast of industry trends, competitor strategies, and emerging technologies to inform and inspire creative copywriting approaches.
ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and managing multiple tasks at scale. They should also be excited about the opportunity to bring a B2C voice to an AI-powered brand.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or related field; advanced degree is a plus.
Experience: Minimum of 7 years of experience in copywriting roles, with a focus on digital marketing and brand storytelling, in a fast-paced and high-growth environment.
Required Skills:
- Proven track record of crafting compelling copy for paid ads, email campaigns, website landing pages, and print collateral.
- Strategic mindset with the ability to think creatively and translate ideas into impactful messaging.
- Excellent written and verbal communication skills, with meticulous attention to detail and grammar.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
- Proficiency in content management systems, email marketing platforms, and other relevant tools/software.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
Preferred Skills:
- Experience working with freelancers, external agencies, and other partners to execute creative projects.
ASSUMPTION: While not explicitly stated, proficiency in the English language is assumed for this role. Additionally, experience in the insurance industry or working with AI-powered brands would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Copywriter role with 7+ years of experience in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with 4 days per week on-site in Boston, MA
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role with the given experience level and location. The actual salary may vary depending on factors such as the candidate's specific skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Insurance Technology (Insurtech)
Company Size: Acrisure Innovation is part of Acrisure, a global fintech leader with over 17,000 colleagues in 21 countries and revenues of almost $5 billion. This role will be part of a high-growth, innovative team within a larger organization.
Founded: Acrisure was founded in 2006, and Acrisure Innovation is a more recent initiative focused on leveraging technology to disrupt the insurance industry.
Company Description:
- Acrisure empowers businesses and individuals with customized solutions across insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and beyond.
- The company brings together cutting-edge technology and top-tier human support to connect clients with the right solutions for their needs.
- Acrisure is committed to making an impact in its communities, with special partnerships with children's hospitals and a focus on social issues.
Company Specialties:
- Commercial Property and Casualty
- Risk Management
- Loss and Claims Management
- Employee Benefits
- Professional Employer Organization
- Human Resource Outsourcing
- Surety
- Voluntary Benefits
- Personal Lines
- Third Party Administrator
- Industry Niches and Expertise
- Cyber Security
- Asset Management
- Real Estate
- Title Insurance
Company Website: http://acrisure.com
ASSUMPTION: The company's focus on innovation, technology, and growth makes it an attractive option for candidates seeking a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic decision-making, leadership, and mentorship.
Reporting Structure: The Senior Creative Copywriter will report directly to the Marketing Leadership Team and collaborate closely with various departments, including Sales and Design.
Work Arrangement: This is a hybrid role, with 4 days per week on-site in Boston, MA, and 1 day remote.
Growth Opportunities:
- As Acrisure Innovation continues to grow, there may be opportunities for the candidate to take on additional responsibilities or move into a leadership role.
- The company's focus on professional development and tuition reimbursement provides opportunities for employees to expand their skills and advance their careers.
- The dynamic and innovative nature of the role may present unique growth opportunities as the company continues to evolve and adapt.
ASSUMPTION: The candidate should be proactive in seeking out growth opportunities and demonstrating their initiative and leadership potential.
🌍 Location & Work Environment
Office Type: The Acrisure Innovation office in Boston, MA, is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 100 Ottawa Ave SW, Grand Rapids, MI 49503, US (Headquarters); Boston, MA (This role)
Geographic Context:
- Boston, MA, is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city is known for its world-class educational institutions, healthcare facilities, and cultural attractions.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours per week), with 4 days per week on-site in Boston, MA, and 1 day remote.
ASSUMPTION: The candidate should be comfortable working in an office environment for 4 days per week and be able to manage their time effectively when working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Leadership Team
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Writing samples and portfolio review
- Communication skills and cultural fit
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of email and subject line content in your portfolio or cover letter, as specified in the job description.
- Prepare for behavioral and situational interview questions that focus on your creative problem-solving skills, collaboration, and adaptability.
ATS Keywords: Creative Copywriter, Senior Copywriter, Brand Storytelling, Digital Marketing, A/B Testing, Email Marketing, Marketing Team, Collaboration, Strategic Thinking, Fast-Paced Environment, Entrepreneurial Spirit, High-Quality Content
ASSUMPTION: The candidate should research Acrisure Innovation and the role thoroughly before applying and be prepared to demonstrate their understanding of the company and the position during the interview process.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- Email Marketing Platforms (e.g., Mailchimp, HubSpot, Constant Contact)
- Project Management Tools (e.g., Asana, Trello, Jira)
- Design Tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The candidate should be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Acrisure Innovation values creativity, adaptability, and a willingness to challenge the status quo.
- Collaboration: The company fosters a collaborative work environment where employees support and learn from one another.
- Excellence: Acrisure Innovation strives for excellence in all aspects of its work, from the quality of its products and services to the caliber of its employees.
Work Style:
- Fast-paced and dynamic: The role requires the ability to thrive in a fast-paced environment and manage multiple tasks simultaneously.
- Creative and strategic: The ideal candidate will have a strong creative mindset and the ability to think strategically about brand messaging and storytelling.
- Collaborative: The role involves close collaboration with various departments, including Marketing, Sales, and Design.
Self-Assessment Questions:
- How do you align with Acrisure Innovation's values of innovation, collaboration, and excellence?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage multiple tasks and deadlines?
- Can you provide an example of a time when you had to adapt your creative approach to meet the needs of a specific audience or project?
ASSUMPTION: The candidate should be able to demonstrate their alignment with Acrisure Innovation's values and work style through their responses to these self-assessment questions.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the candidate to manage multiple projects simultaneously and adapt to changing priorities.
- The role involves close collaboration with various departments, which may require the candidate to navigate complex organizational dynamics and build effective working relationships.
- The role may require the candidate to work with external agencies and freelancers, which may present unique challenges in terms of communication, project management, and quality control.
- The role is based in Boston, MA, which may present challenges for candidates who are not familiar with the city or its culture.
ASSUMPTION: The candidate should be aware of these potential challenges and be prepared to address them proactively during the interview process and in their day-to-day work.
📈 Similar Roles Comparison
- This role is unique in its focus on bringing a B2C voice to an AI-powered brand in the insurance industry.
- Compared to other Senior Copywriter roles, this position offers the opportunity to work in a fast-paced, innovative environment with a strong focus on growth and disruption.
- Career paths for this role may include moving into a leadership position within Acrisure Innovation or transitioning into a similar role within another high-growth, innovative company.
ASSUMPTION: The candidate should be aware of the unique aspects of this role and be prepared to highlight their relevant experience and skills during the interview process.
📝 Sample Projects
- Developing a comprehensive brand voice and messaging guide for Acrisure Innovation, including tone, style, and messaging frameworks for various audiences and channels.
- Creating a series of email campaigns to promote Acrisure Innovation's products and services to existing and potential clients, with a focus on driving engagement and conversions.
- Collaborating with the Design team to create visually compelling and on-brand marketing materials, such as brochures, presentations, and social media graphics.
ASSUMPTION: The candidate should be able to provide specific examples of their experience with similar projects and demonstrate their ability to apply their skills to the unique challenges and opportunities presented by this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
- How does Acrisure Innovation support the professional development and growth of its employees, and what opportunities are there for growth within this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does Acrisure Innovation approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
- What are the biggest challenges facing Acrisure Innovation in the next 12-24 months, and how can this role contribute to addressing these challenges?
ASSUMPTION: The candidate should use these questions to gain a deeper understanding of the role, the team, and the company, and to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your creative portfolio and email campaign examples.
- Prepare for behavioral and situational interview questions that focus on your creative problem-solving skills, collaboration, and adaptability.
- Research Acrisure Innovation and the role thoroughly before applying and be prepared to demonstrate your understanding of the company and the position during the interview process.
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
