📌 Core Information
🔹 Job Title: Senior Creative Designer
🔹 Company: Betway Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Design
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating visually impactful, on-brand designs
- Ensuring high creative standards and design excellence
- Liaising with production-based designers and stakeholders
- Providing guidance to other designers and presenting ideas
- Keeping up-to-date with design trends and innovations
ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong communication skills. It also involves working to tight deadlines in a high-pressure environment.
📋 Key Responsibilities
✅ Create visually impactful, well-thought-out, on-brand designs
✅ Ensure work is carried out to a high creative standard
✅ Strive for design excellence in everything you do
✅ Be a design ideator, full of ideas and inspiration
✅ Liaise with production-based designers to roll out your designs
✅ Be the ‘go-to’ brand guardian from a creative design perspective
✅ Interpret stakeholder briefs, challenge where necessary, and communicate/deliver on them thereafter
✅ Help support the leadership team in the development and delivery of key initiatives
✅ Share knowledge and be open to learn from others, be they senior or junior to you
✅ Maintain creative knowledge by attending design workshops and reviewing professional publications
✅ Keep your finger on the pulse in terms of latest design trends and innovations
✅ In future: Assist Art Directors to help advise on, and create, their vision
ASSUMPTION: This role involves a mix of creative and project management responsibilities, requiring strong organizational skills and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: 5-10 years of experience in creative design, with at least 2 years in a senior role
Required Skills:
- Proficiency in Photoshop, Illustrator, and 3D packages
- Excellent typography and layout skills
- Knowledge of AI and motion graphics
- Experience in guiding other designers and engaging with senior stakeholders
- Processes include conceptualising, brainstorming, presenting ideas, etc.
- A good working knowledge of responsive design and mobile first practices
- Ability to work to tight deadlines in a high-pressure environment
- Highly organised and self-motivated with the ability to prioritise
Preferred Skills:
- Sector experience
- Good all-round sporting knowledge
- Knowledge of Bannerflow
- Resourcefulness
- Proactivity
- Wider knowledge of advertising/marketing
- Inquisitive mind
ASSUMPTION: While a degree in graphic design is preferred, equivalent experience may be considered. Relevant industry experience is crucial for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Estimated based on industry standards for a senior creative designer role in London)
Benefits:
- Learning and development programmes
- Performance Tool
- Employee Assistance Programme
- Life Assurance & Income Protection
- Cycle to Work
- Retail discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a senior creative designer role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Betway Group operates in the online gaming industry, offering sports betting, casino, and esports betting services.
Company Size: Betway Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Betway Group was founded in 2006 and is a proud member of Super Group, listed on the New York Stock Exchange (ticker: SGHC).
Company Description:
- Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino, and esports betting.
- The company utilises the latest technologies to provide innovative and interactive gaming experiences in a fair, safe, and responsible environment.
- Betway Group fosters a collaborative and diverse work environment, with a shared vision to become the global leader in the online sports betting and casino industry.
Company Specialties:
- iGaming
- eSports
- Casino
- Sportsbook
Company Website: betwaygroup.com
ASSUMPTION: Betway Group's focus on innovation and technology makes it an attractive employer for creative professionals seeking to work in a dynamic and forward-thinking environment.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for growth and leadership within the creative design team.
Reporting Structure: The Senior Creative Designer reports to the Creative Design Lead and works closely with production-based designers and stakeholders.
Work Arrangement: This role is on-site, with a flexible work schedule to accommodate project demands.
Growth Opportunities:
- Assisting Art Directors to help advise on, and create, their vision
- Expanding creative leadership skills and mentoring junior designers
- Potential career progression into Art Director or Creative Director roles
ASSUMPTION: This role offers opportunities for both creative and professional growth, with the potential to take on more leadership responsibilities over time.
🌍 Location & Work Environment
Office Type: Betway Group's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 9 Empire Stadium Street, Gzira, GZR 1300, MT; Bordeaux Court, Les Echelons, St Peter Port, Guernsey, Guernsey GY1 1AR, GG; 20-23 Mandela Street, London, England NW1 0DU, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving creative industry.
- The office is located in the North London area, with easy access to public transportation.
- The city offers a wide range of cultural attractions, entertainment, and dining options.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM - 5:30 PM with flexibility for project demands
ASSUMPTION: Betway Group's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Creative test or portfolio review
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Creative portfolio and design skills
- Problem-solving and conceptual thinking
- Communication and presentation skills
- Adaptability and resilience in a fast-paced environment
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best creative work and design process
- Research Betway Group and the online gaming industry to demonstrate your understanding and enthusiasm for the role
- Practice common design interview questions and be prepared to discuss your design process and decision-making
ATS Keywords: Photoshop, Illustrator, 3D packages, typography, layout, AI, motion graphics, responsive design, mobile first, creative excellence, stakeholder management, project management
ASSUMPTION: Betway Group's recruitment process is designed to assess both creative skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator)
- 3D software (e.g., Blender, Cinema 4D)
- AI and motion graphics software (e.g., After Effects)
- Responsive design tools (e.g., Sketch, Figma)
ASSUMPTION: Proficiency in industry-standard design software is essential for this role, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with senior stakeholders and providing creative guidance to other designers?
- Do you have a strong work ethic and a commitment to design excellence?
ASSUMPTION: Betway Group values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and accountability.
⚠️ Potential Challenges
- Working to tight deadlines in a high-pressure environment
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest design trends and innovations in a rapidly evolving industry
- Adapting to a dynamic work environment with changing priorities and demands
ASSUMPTION: These challenges require strong organizational skills, resilience, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on creative design for the online gaming industry, with a specific emphasis on sports betting, casino, and esports betting.
- Industry-specific context and knowledge are crucial for success in this role.
- Career path comparison: This role offers opportunities for growth into Art Director or Creative Director positions within the online gaming industry.
ASSUMPTION: This role is unique in its focus on the online gaming industry, requiring industry-specific knowledge and experience.
📝 Sample Projects
- Designing a visually impactful campaign for a major sporting event
- Creating a comprehensive brand style guide for a new online casino product
- Developing a series of promotional materials for an esports tournament
ASSUMPTION: These sample projects demonstrate the range of creative design responsibilities and the need for industry-specific knowledge in this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative design process for a recent campaign or project?
- How do you collaborate with production-based designers and stakeholders to bring your designs to life?
- What opportunities are there for professional growth and development within the creative design team?
- How does Betway Group support work-life balance for its employees?
- What are the biggest challenges facing the creative design team in the coming year, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company culture, and their potential for growth and success within the creative design team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best creative work and design process
- Research Betway Group and the online gaming industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
