📌 Core Information
🔹 Job Title: Senior Creative Designer
🔹 Company: Varsity Brands
🔹 Location: Farmers Branch, Texas
🔹 Job Type: Full-Time, On-site (4 days on-site, 1 flex day)
🔹 Category: Design
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating and developing designs for the Private Label Sublimation category
- Collaborating with the Innovation Team and adjusting designs based on feedback
- Maintaining knowledge of current and emerging design trends across all sports
- Building strong relationships with Cross-Functional Teams
- Attending scheduled design and development meetings
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well with various teams. The ideal candidate will have a strong portfolio showcasing innovative design skills and a passion for sports and fashion trends.
📋 Key Responsibilities
✅ Create and develop designs for the Private Label Sublimation category based on current trends and market research
✅ Create and present design ideas to team members and stakeholders
✅ Adjust designs based on feedback from Cross-Functional Teams, Sales, and market research
✅ Maintain knowledge of current and emerging design trends across all sports
✅ Collaborate with the Innovation Team to ensure designs are accurately achieved
✅ Create graphics for internal use, when needed
✅ Build strong relationships with all Cross-Functional Team members
✅ Attend all scheduled design and development meetings
✅ Assist with file reproduction, when necessary
✅ Other Private Label creative projects, as assigned
ASSUMPTION: This role requires a high level of creativity and the ability to work well with various teams. The ideal candidate will have a strong portfolio showcasing innovative design skills and a passion for sports and fashion trends.
🎯 Required Qualifications
Education: High school diploma or GED required
Experience: 5+ years in Design and Development, Degree Design, or Apparel Merchandising
Required Skills:
- Strong portfolio showcasing innovative design skills
- Knowledge of textiles, fabrics, and fashion trends
- Excellent communication and presentation skills
- Proficient in Adobe Illustrator and Photoshop
- Proficient in Outlook, Microsoft Word, Excel, and PowerPoint
Preferred Skills:
- Degree in Design or Apparel Merchandising
- Experience with computer-aided design (CAD) programs
ASSUMPTION: The ideal candidate will have a strong background in apparel and sublimated design decoration, with a keen eye for color and detail. They should be sport-minded, driven by fresh new looks, and able to bring new ideas to life.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Senior Creative Designer with 5-10 years of experience in the Dallas-Fort Worth area)
Benefits:
- Comprehensive Health Care Benefits
- HSA Employer Contribution
- FSA Opportunities
- Wellbeing Program
- 401(k) Plan with Company Matching
- Company Paid Life, AD&D, and Short-Term Disability
- Generous My Time Off and Paid Holidays
- Employee Resource Groups
- St. Jude Partnership and Volunteer Opportunities
- Employee Perks
Working Hours: Full-time, Exempt (40 hours per week, with some flexibility on Fridays)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Designer with 5-10 years of experience in the Dallas-Fort Worth area. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Varsity Brands operates in the executive offices industry, focusing on elevating the student experience in sport and spirit.
Company Size: Varsity Brands has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: The company's founding date is not specified in the provided data.
Company Description:
- Varsity Brands is the parent company of BSN SPORTS and Varsity Spirit, which partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
- The company offers customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams, and corporations.
- Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and sales.
Company Specialties:
- Sport
- Spirit
- Achievement
- Yearbook
- Cheer
- Athletics
- Dance
- Fundraising
- Cheerleading
- New school construction
- Graduation
- School spirit
- Performance arts
- And school needs
Company Website: http://www.varsitybrands.com
ASSUMPTION: As a large company with a wide range of products and services, Varsity Brands offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in creative design.
Reporting Structure: The Senior Creative Designer will report directly to the Design Manager and collaborate with various Cross-Functional Teams.
Work Arrangement: This is a hybrid role, requiring on-site work for four days a week and a flex day on Fridays.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and leadership within the design team.
- The company's diverse product offerings provide opportunities for career growth and expansion into different areas of the business.
- With a large employee base, there may be opportunities for internal promotions and transfers.
ASSUMPTION: The Senior Creative Designer role offers a unique opportunity to work in a creative and collaborative environment, with the potential for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The company has multiple office locations, with this role based at the Farmers Branch headquarters.
Office Location(s): 14460 Varsity Brands Way, Farmers Branch, Texas 75244
Geographic Context:
- The Dallas-Fort Worth area offers a diverse and vibrant cultural scene, with numerous attractions, museums, and entertainment options.
- The area is home to a strong job market, with numerous opportunities in various industries.
- The cost of living in the Dallas-Fort Worth area is generally lower than in other major metropolitan areas in the United States.
Work Schedule: The work schedule is Monday through Thursday on-site, with a flex day on Fridays.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Design Manager and/or other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Portfolio review and discussion
- Design challenge or test
- Behavioral and situational interview questions
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant design experience and projects in your portfolio that demonstrate your ability to create innovative designs for the sports and spirit industry.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for design challenges or tests by familiarizing yourself with the company's products and services and researching current design trends in the sports and spirit industry.
ATS Keywords: Apparel Design, Sublimated Design, Trend Forecasting, Conceptual Design, Collaboration, Adobe Illustrator, Photoshop, CAD Programs, Textiles, Fashion Trends
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, allowing the company to evaluate candidates' technical skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Adobe Illustrator
- Adobe Photoshop
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Computer-aided design (CAD) programs
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the creative design field.
👔 Cultural Fit Considerations
Company Values:
- Service: We lead with heart. We champion community.
- Passion: We love what we do. It fuels our purpose.
- Integrity: We do what we promise. We own our actions and decisions.
- Respect: We earn it by giving it. Because everyone deserves it.
- Innovation: We never stop striving to be better. For ourselves and our community.
- Transparency: We are committed to openness and honesty in everything we do.
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and focused on delivering high-quality designs
- Adaptable and able to work in a fast-paced environment
Self-Assessment Questions:
- Do you have a strong portfolio showcasing innovative design skills, with a focus on sports and spirit industry trends?
- Are you comfortable working in a collaborative environment, with a focus on building strong relationships with Cross-Functional Teams?
- Do you have a passion for sports and fashion trends, with a keen eye for detail and a commitment to delivering high-quality designs?
ASSUMPTION: The ideal candidate for this role will be a strong communicator, a creative thinker, and a team player, with a passion for sports and fashion trends and a commitment to delivering high-quality designs.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to changes in design trends and market research
- Working effectively in a hybrid work environment, balancing on-site collaboration and remote flexibility
- Navigating a large and diverse company with multiple office locations
ASSUMPTION: The Senior Creative Designer role offers a unique opportunity to work in a creative and collaborative environment, with the potential for career growth and development within the company. However, it also presents challenges related to meeting tight deadlines, adapting to changes, and navigating a large and diverse organization.
📈 Similar Roles Comparison
- Compared to other Senior Creative Designer roles, this position offers a unique focus on the sports and spirit industry, with a strong emphasis on collaboration and teamwork.
- In the broader design industry, this role may require more specialized knowledge of textiles, fabrics, and fashion trends specific to the sports and spirit sector.
- Career paths for Senior Creative Designers in the sports and spirit industry may differ from those in other design sectors, with opportunities for growth and development within the company.
ASSUMPTION: The Senior Creative Designer role at Varsity Brands offers a unique opportunity to work in a creative and collaborative environment, with a focus on the sports and spirit industry. Candidates should be prepared to adapt their skills and experience to the specific requirements of this role and the industry.
📝 Sample Projects
- Developing a new line of customizable apparel for a collegiate sports team, incorporating current design trends and market research
- Creating a series of graphics for an internal company event, showcasing the company's products and services
- Designing a collection of sublimated products for a professional sports team, incorporating the team's branding and color scheme
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of design challenges and opportunities that may arise in this role. Candidates should be prepared to adapt their skills and experience to the specific requirements of the projects they will work on.
❓ Key Questions to Ask During Interview
- Can you describe the design process for the Private Label Sublimation category and how my role would fit into that process?
- How does the Innovation Team collaborate with the Design Team to ensure that designs are accurately achieved?
- What are the most important qualities and skills for someone to succeed in this role, according to the Design Manager and other team members?
- How does the company support the growth and development of its employees, particularly in the creative design field?
- What is the work-life balance like for employees in this role, and how does the hybrid work arrangement contribute to that balance?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant skills and experience for this role, with a focus on your design portfolio and any relevant projects or achievements.
- Prepare for design challenges or tests by familiarizing yourself with the company's products and services and researching current design trends in the sports and spirit industry.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
