Senior Creative Designer

📌 Core Information

🔹 Job Title: Senior Creative Designer

🔹 Company: Williams Racing

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Shaping Williams Racing’s digital and brand identity
• Creating engaging digital assets for fan engagement across various platforms
• Collaborating with multiple teams to produce innovative content
• Leading and mentoring a team of creatives
• Evolving Williams Racing’s visual identity

ASSUMPTION: This role requires a high level of creativity, collaboration, and leadership to drive innovative design solutions that enhance fan engagement and elevate Williams Racing’s brand presence.

📋 Key Responsibilities

✅ Create engaging and platform-specific digital assets for fan engagement across social media, web, and interactive experiences, ensuring consistency with Williams Racing’s brand identity.

✅ Develop innovative social media content including static graphics for key social channels

✅ Design immersive digital activations to drive fan engagement, such as interactive campaigns, AR filters, dynamic race weekend templates, and live-event visuals.

✅ Support the Fan Engagement program by designing creative assets for pop-up store branding, Merchandise, and licensing (M&L), event graphics, and experiential activations.

✅ Collaborate with the Digital, Content, Creative, and Merchandise teams to generate impact with visual storytelling across all channels.

✅ Ensure all assets adhere to industry best practices, optimising formats, file sizes, and layouts for social and digital platforms.

✅ Research emerging digital design trends and new technologies to push the creative boundaries for Williams Racing’s fan engagement efforts.

✅ Contribute to the evolution of Atlassian Williams Racing’s visual identity, helping to refine creative guidelines for social media and brand first activations.

✅ Lead and mentor a talented team of creatives, fostering a collaborative environment that drives innovative design solutions.

ASSUMPTION: This role requires a strong understanding of the sports industry, fan engagement strategies, and digital design trends to create impactful and innovative visual content.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Digital Media, or a related field.

Experience: Extensive experience (5-10 years) in a social media-focused digital/brand design role within sports, merchandising, entertainment, or a similar fast-paced industry.

Required Skills:

• Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign)
• Ability to adapt creative assets for different social media platforms
• Strong organizational and multitasking skills
• Strong knowledge of Figma and/or Adobe XD
• Strong skills in motion graphics, animation, and video editing, particularly for social media and digital-first content
• Experience in designing digital activations such as AR filters, interactive content, and gamified fan engagement assets
• Good at data visualization/infographics - create compelling stories to enhance fan engagement though polls, statistics, and insights

Preferred Skills:

• Experience in event branding, pop-up store design, or large-scale fan activations

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative skills and experience in designing for sports or entertainment industries.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for a Senior Creative Designer role in London)

Benefits:

• Competitive salary
• Pension scheme
• Private medical insurance
• Life assurance
• Employee assistance program
• 25 days’ holiday (plus bank holidays)
• Flexible working hours
• On-site parking

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed to support key fan engagement initiatives and activations.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Designer role in London. Actual compensation may vary based on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Williams Racing is a leading Formula One team, competing in the top echelon of motor racing. The company exists purely to race and has been winning grands prix for more than three decades.

Company Size: Williams Racing has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: Williams Racing was founded in 1977 by Frank Williams and British engineer Patrick Head.

Company Description:

• Williams is one of the world’s leading Formula One teams, with a rich history of success and innovation in the sport.
• The company is committed to pushing the boundaries of performance and living sustainable performance in every dimension.
• Williams Racing offers an exciting and dynamic environment for talented individuals looking to launch their careers in motorsport.

Company Specialties:

• Marketing
• Sponsorship
• Licensing
• Entertainment
• Business to Business
• and Sport

Company Website: http://www.williamsf1.com

ASSUMPTION: Williams Racing is a well-established and successful Formula One team with a strong brand and a commitment to innovation and sustainability.

📊 Role Analysis

Career Level: This role is a senior position within the Creative team, offering opportunities for leadership, mentoring, and driving innovative design solutions.

Reporting Structure: The Senior Creative Designer will report directly to the Creative Director and work closely with the Fan Engagement, Digital, Content, and Merchandise teams.

Work Arrangement: This role is based at the company’s London office, with opportunities for travel to support key fan engagement initiatives and activations.

Growth Opportunities:

• Potential to progress to a leadership or management role within the Creative team
• Opportunities to work on high-profile projects and collaborate with industry experts
• Chance to contribute to the evolution of Williams Racing’s visual identity and brand presence

ASSUMPTION: This role offers excellent opportunities for career growth and development within the creative industry, particularly for candidates interested in motorsport and fan engagement strategies.

🌍 Location & Work Environment

Office Type: The London office is a modern and collaborative workspace, designed to foster creativity and innovation.

Office Location(s): London, UK

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, entertainment, and dining options.
• The city is well-connected by public transportation, making it easy to commute to the office.
• London is home to a thriving creative industry, providing ample opportunities for networking and professional development.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed to support key fan engagement initiatives and activations.

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development within the creative industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Creative challenge or test project
• Final interview with the Creative Director and/or other senior team members

Key Assessment Areas:

• Creativity and innovation
• Collaboration and communication skills
• Technical proficiency in Adobe Creative Suite and other relevant software
• Understanding of the sports industry and fan engagement strategies
• Leadership and mentoring abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your creative work, with a focus on projects that demonstrate your ability to create engaging digital assets for fan engagement
• Prepare for the creative challenge or test project by researching Williams Racing’s brand identity and fan engagement strategies
• Be ready to discuss your leadership style and how you would mentor and support a team of creatives

ATS Keywords: Adobe Creative Suite, Graphic Design, Digital Media, Social Media, Fan Engagement, Event Branding, Pop-up Store Design, Motion Graphics, Animation, Video Editing, AR Filters, Interactive Content, Gamified Engagement, Data Visualization, Infographics, Creative Leadership, Visual Storytelling

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, technical skills, and understanding of the sports industry and fan engagement strategies.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign)
• Figma and/or Adobe XD
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Project management tools (e.g., Asana, Trello)
• Design software for AR filters and interactive content (e.g., Spark AR, Adobe Aero)

ASSUMPTION: Candidates should be proficient in using the Adobe Creative Suite and other relevant software, as well as familiar with social media platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Performance
• Integrity
• Respect

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and focused on high performance
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach pushing creative boundaries and driving innovation in your design work?
• Can you provide an example of a time when you successfully collaborated with a diverse team to achieve a common goal?
• How do you mentor and support the growth and development of your team members?

ASSUMPTION: Williams Racing values creativity, collaboration, and high performance, and candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting creative assets for various social media platforms and best practices
• Keeping up with emerging digital design trends and new technologies
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency
• Working in a fast-paced and dynamic environment with tight deadlines

ASSUMPTION: This role requires strong organizational and multitasking skills, as well as the ability to work effectively under pressure and manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Unlike other creative roles in sports or entertainment, this position focuses specifically on fan engagement and digital activations, rather than traditional marketing or advertising campaigns.
• This role offers the opportunity to work closely with various teams within Williams Racing, providing a unique perspective on the inner workings of a Formula One team.
• Career progression in this role could lead to leadership or management positions within the Creative team or other departments within Williams Racing.

ASSUMPTION: This role is unique in its focus on fan engagement and digital activations, providing candidates with a rare opportunity to shape the digital and brand identity of a leading Formula One team.

📝 Sample Projects

• Designing a series of engaging social media graphics for a major Formula One race event
• Creating an interactive AR filter for fans to celebrate their favorite driver’s victory
• Developing a dynamic race weekend template for Williams Racing’s social media channels, incorporating real-time data and visuals

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them to demonstrate their fit for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Creative department?
• How does Williams Racing approach fan engagement, and what are the key priorities for this role in supporting that strategy?
• What opportunities are there for professional development and growth within the Creative team and Williams Racing as a whole?
• How does Williams Racing support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and commitment to Williams Racing’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your creative work, with a focus on projects that demonstrate your ability to create engaging digital assets for fan engagement
• Prepare for the creative challenge or test project by researching Williams Racing’s brand identity and fan engagement strategies
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.