SENIOR CREATIVE LEAD (IHA)

📌 Core Information

🔹 Job Title: SENIOR CREATIVE LEAD (IHA)

🔹 Company: Asahi Europe & International

🔹 Location: Bolesławiec, Poland

🔹 Job Type: Hybrid

🔹 Category: Creative & Design

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving creative processes from ideation to execution across digital, social, production, and on/off-trade channels
• Leading and inspiring creative teams, fostering a culture of innovation, collaboration, and creative excellence
• Acting as the brand lead, ensuring all work reflects brand values and guidelines while maintaining outstanding quality
• Partnering with client services, digital, and social teams to deliver excellent creative ideas and solutions for all briefs
• Collaborating with cross-functional teams and external partners to deliver integrated campaigns that resonate globally and drive brand vision

ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to manage and inspire teams, ensuring effectiveness across diverse markets.

📋 Key Responsibilities

✅ Drive the creative process from ideation to execution, ensuring the highest quality at every stage

✅ Lead your creative team, fostering a culture of innovation, collaboration, and creative excellence within your team

✅ Act as the brand lead, ensuring all work is creatively outstanding while consistently reflecting brand values and guidelines

✅ Be a partner to the client services, digital, and social teams, driven to deliver excellent creative ideas and solutions for all briefs

✅ Collaborate with cross-functional teams and external partners to deliver integrated campaigns that resonate globally and deliver their vision

✅ Lead high-stakes presentations, effectively communicating visionary concepts to stakeholders at all levels

✅ Keep up to date: Stay updated with industry trends, emerging technologies, and creative best practices to keep the brand innovative and competitive

✅ Represent the agency internally, supporting the Executive CD to lead creative sessions, inspire the business, and offer training and solutions to support the marketing team

✅ Cultivate an environment of continuous innovation, encouraging experimentation with new ideas, technologies, and platforms

ASSUMPTION: This role involves managing and inspiring teams, driving creative processes, and collaborating with various stakeholders to deliver high-quality campaigns.

🎯 Required Qualifications

Education: University degree (Master's degree or equivalent experience preferred)

Experience: 6+ years in a creative agency or in-house agency

Required Skills:

• Proven track record of delivering award-winning campaigns across multiple channels
• Experience working with global lifestyle or premium brands
• Strong digital and social media proficiency
• An inspiring, up-to-date portfolio showcasing excellent work for well-known brands

Preferred Skills:

• Leadership/team management skills

ASSUMPTION: Candidates should have a strong background in creative agencies or in-house agencies, with a proven track record of delivering high-quality campaigns and experience working with global brands.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 (Based on industry standards for a senior creative role in Poland)

Benefits:

• Competitive salary and benefits package
• Hybrid working model
• Opportunity to work on global beer brands
• Fast-paced, entrepreneurial environment

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior creative role in Poland. Benefits may include health insurance, retirement plans, and other perks common to the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees (Large enterprise with a global presence)

Founded: Asahi Group Holdings was founded in 1923, with Asahi Europe & International established later

Company Description:

• Asahi Europe & International is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange
• The company runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel
• The company aims to inspire people around the world to drink better by offering a wide choice of products and promoting responsible consumption

Company Specialties:

• Beverages
• Beer
• Cider
• Brewery
• Breweries
• And brewing

Company Website: http://www.asahiinternational.com

ASSUMPTION: Asahi Europe & International is a large, global company with a strong presence in the beverage industry, offering opportunities for growth and international exposure.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Executive Creative Director and oversees the creative team

Work Arrangement: Hybrid (a mix of on-site and remote work)

Growth Opportunities:

• Potential to grow within the in-house agency as it expands across more markets
• Opportunities to work on global campaigns and collaborate with diverse teams
• Possibility to take on additional responsibilities and advance within the creative department

ASSUMPTION: This role offers growth opportunities as the in-house agency expands and the company continues to invest in its creative capabilities.

🌍 Location & Work Environment

Office Type: Hybrid (a mix of on-site and remote work)

Office Location(s): Bolesławiec, Poland

Geographic Context:

• Bolesławiec is located in the southwestern part of Poland, near the Czech border
• The city has a population of approximately 38,000 people and offers a mix of urban and rural living
• The area is known for its ceramic industry and has a rich cultural heritage

Work Schedule: Full-time (40 hours/week) with a flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers flexibility while fostering collaboration and team-building opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative challenge or test project
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Creativity and portfolio presentation
• Leadership and team management skills
• Brand understanding and strategic thinking
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative work and achievements
• Research the company and its brands to demonstrate your understanding of the business
• Be ready to discuss your creative process, inspiration, and how you approach brand campaigns

ATS Keywords: Creative leadership, digital proficiency, social media, campaign management, team management, brand strategy, collaboration, innovation, presentation skills, market trends, creative excellence, cross-functional collaboration, client services, portfolio development, experimentation, training

ASSUMPTION: The application process may involve a creative challenge or test project to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Sketch, Figma, or other design software
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Excellence
• Integrity
• Responsibility

Work Style:

• Entrepreneurial and fast-paced
• Collaborative and team-oriented
• Focused on delivering high-quality campaigns

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong portfolio showcasing your creative work and achievements?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working environment.

⚠️ Potential Challenges

• Managing and inspiring teams across diverse markets with varying brand guidelines
• Balancing creativity, cost-effectiveness, and speed in delivering high-impact campaigns
• Keeping up with industry trends, emerging technologies, and creative best practices
• Adapting to a hybrid work environment and maintaining team cohesion

ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• This role differs from traditional agency roles in its focus on in-house agency growth and global brand management
• Industry-specific context: The beverage industry is competitive and dynamic, with a strong emphasis on creativity and innovation
• Career path comparison: This role offers growth opportunities as the in-house agency expands and the company invests in its creative capabilities

ASSUMPTION: This role offers unique growth opportunities and challenges compared to traditional agency roles, with a focus on in-house agency development and global brand management.

📝 Sample Projects

• Developing a global campaign for Asahi Super Dry, showcasing its unique brewing process and premium positioning
• Creating a social media strategy for Peroni Nastro Azzurro, targeting young professionals and highlighting its Italian heritage and craftsmanship
• Designing a packaging refresh for Grolsch, maintaining brand equity while modernizing its visual identity

ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required for this role, focusing on global brand management and campaign development.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and how it is managed within the in-house agency?
• How does the in-house agency collaborate with external partners and agencies?
• What are the key priorities for this role in the first 90 days?
• How does the company support the growth and development of its creative teams?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions help candidates better understand the role, the company's creative processes, and its commitment to employee growth and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative work and achievements
• Research the company and its brands to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.