📌 Core Information
🔹 Job Title: SENIOR CREATIVE LEAD (IHA)
🔹 Company: Asahi Europe & International
🔹 Location: Poland (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days/week in Warsaw)
🚀 Job Overview
Key aspects of this role include:
- Leading the visual transformation of iconic beer brands
- Driving creative excellence across digital, social, print, and trade environments
- Mentoring junior designers and influencing cross-functional teams
- Collaborating with internal stakeholders to develop brand-defining campaigns
- Setting a unifying design vision that's both commercially sharp and creatively bold
ASSUMPTION: This role requires a high level of creative leadership, strategic thinking, and strong collaboration skills to drive design excellence across multiple brands and markets.
📋 Key Responsibilities
✅ Lead the creation of high-impact visual assets across various media
✅ Manage the entire creative process from concept to production
✅ Collaborate with internal stakeholders to develop brand-defining campaigns
✅ Present concepts to senior stakeholders with clarity, confidence, and creative authority
✅ Stay ahead of trends, tools, and techniques to push design output forward
✅ Provide decisive, constructive feedback to strengthen the team and sharpen the work
ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field
Experience: 5-7+ years in a top-tier agency or fast-paced in-house environment
Required Skills:
- Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma (or similar)
- Sharp instincts for storytelling, typography, layout, and brand systems
- Proven track record of leading design projects and mentoring junior creatives
- Experience with lifestyle or premium consumer brands (beer, spirits, fashion, etc.) is a strong plus
Preferred Skills:
- Fluency in multiple languages
- Experience with in-house agency structures
ASSUMPTION: A strong portfolio of original, commercial work that demonstrates mastery across both digital and print is essential for this role.
💰 Compensation & Benefits
Salary Range: Competitive salary benchmarked above industry standards (exact figure not provided)
Benefits:
- Benefits package designed to support success
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive and benchmarked above industry standards, with a benefits package tailored to support the employee's success.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, with a focus on beer and premium consumer brands
Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration
Founded: Asahi Group Holdings was founded in 1923, with Asahi Europe & International established in 2016
Company Description:
- Asahi Europe & International is part of Asahi Group Holdings, a leading global beer, spirits, soft drinks, and food group listed on the Tokyo Stock Exchange
- The company runs 19 production facilities in 8 countries across Europe and is the custodian of some of the world's most famous beer brands, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell
- Asahi Europe & International is committed to conducting its business responsibly, with regard to the environment and society
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- And brewing
Company Website: www.asahiinternational.com
ASSUMPTION: Asahi Europe & International offers a dynamic and international work environment, with a strong focus on responsible business practices.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the in-house agency
Reporting Structure: Reports directly to the Head of Design, with cross-functional collaboration with brand, marketing, and strategy teams
Work Arrangement: Hybrid (2 days/week in Warsaw), offering flexibility and work-life balance
Growth Opportunities:
- As the in-house agency grows, there will be opportunities to expand the role's scope and influence
- With 90 markets covered and over 10,000 colleagues on board, there are ample opportunities for career progression
ASSUMPTION: This role offers a unique opportunity to shape the future of in-house design within a global beverage company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in Warsaw), with remote work available for the rest of the week
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a rich cultural scene and vibrant nightlife
- The city is known for its historical architecture, beautiful parks, and bustling markets
- Warsaw is well-connected by air, rail, and road, with easy access to other major European cities
Work Schedule: Full-time (40 hours/week), with flexible hours and work-life balance opportunities
ASSUMPTION: Warsaw offers a high quality of life, with a mix of historical and modern attractions, and a thriving cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Creative challenge or portfolio review with the design team
- Final interview with the Head of Design and other stakeholders
Key Assessment Areas:
- Portfolio quality and diversity
- Creative problem-solving skills
- Collaboration and communication skills
- Understanding of the beer industry and brand landscape
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of the role and company
- Be ready to present your creative process and thought behind your portfolio pieces
- Research the company and its brands to show your enthusiasm and cultural fit
ATS Keywords: Design Lead, Creative Excellence, Visual Campaigns, Mentoring, Collaboration, Storytelling, Typography, Brand Systems, Adobe Creative Suite, Figma, Digital Design, Print Design, Trend Awareness, Feedback, Campaign Management, Cross-Functional Teamwork
ASSUMPTION: The interview process will focus on assessing your creative skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Figma (or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in the listed tools is required for this role, with a strong emphasis on Adobe Creative Suite and Figma for design tasks.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Collaboration and teamwork
- Respect and integrity
- Innovation and continuous improvement
- Accountability and responsibility
Work Style:
- Fast-paced and dynamic, with a focus on delivering high-quality work under tight deadlines
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Results-driven, with a focus on achieving measurable outcomes and driving business impact
Self-Assessment Questions:
- How do you align with the company's values, particularly 'Passion for our brands' and 'Innovation and continuous improvement'?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach mentoring junior creatives and fostering a culture of quality and experimentation?
ASSUMPTION: Cultural fit is crucial for success in this role, with a strong emphasis on collaboration, innovation, and passion for the company's brands.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative excellence with commercial constraints and tight deadlines
- Navigating a dynamic and evolving in-house agency structure
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges require strong project management skills, adaptability, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on leading the visual transformation of iconic beer brands within a global beverage company
- Compared to agency roles, this position offers greater brand intimacy and the opportunity to shape the future of in-house design
- Career progression may be faster in an agency setting, but this role offers unique growth opportunities within a global organization
ASSUMPTION: This role offers a unique blend of creative leadership, brand intimacy, and global influence within the beverage industry.
📝 Sample Projects
- Redesigning the visual identity of a flagship beer brand, including packaging, POS materials, and digital assets
- Developing a comprehensive brand style guide to ensure consistency across all touchpoints
- Creating a high-impact campaign for a seasonal beer launch, including advertising, social media, and in-store promotions
ASSUMPTION: These projects demonstrate the scope and impact of the role, requiring strong creative leadership and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader in-house agency structure and roadmap for growth?
- What are the key challenges facing the brands in the current market landscape, and how can this role address them?
- How does the company support the professional development and growth of its design team members?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong cover letter that demonstrates your understanding of the role and company
- Be ready to present your creative process and thought behind your portfolio pieces
- Research the company and its brands to show your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
