Senior Creative Manager

📌 Core Information

🔹 Job Title: Senior Creative Manager

🔹 Company: XPEL

🔹 Location: San Antonio, TX

🔹 Job Type: Full-Time

🔹 Category: Creative & Design

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the Graphic Design and Multimedia Production team
• Overseeing the entire creative process from concept to execution
• Ensuring all visual and multimedia content aligns with XPEL’s brand identity and strategic goals
• Collaborating with cross-functional teams to create compelling visual content
• Driving innovation in creative content by staying ahead of industry trends

ASSUMPTION: This role requires a strong background in graphic design, multimedia production, brand management, and digital content creation. The ideal candidate will have experience leading a team and managing multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Lead, mentor, and manage the Graphic Design and Multimedia Production team to develop high-quality creative content across multiple platforms.

✅ Oversee the conceptualization, design, and execution of all creative projects, including branding, packaging, digital assets, video production, and marketing materials.

✅ Develop and maintain brand guidelines to ensure consistency across all marketing, sales, and communication materials.

✅ Collaborate with the Marketing, Product Management, and Sales teams to create compelling visual content that enhances customer engagement and brand awareness.

✅ Drive innovation in creative content by staying ahead of industry trends, design advancements, and emerging multimedia technologies.

✅ Manage workflows, timelines, and budgets for all creative projects, ensuring on-time delivery and alignment with business objectives.

✅ Oversee external creative partners, including agencies, freelancers, and production companies, to execute high-quality campaigns and content.

✅ Ensure all creative assets align with XPEL’s strategic vision, reinforcing the company’s leadership in the automotive protection industry.

✅ Analyze the performance of creative assets and provide recommendations for optimization based on data insights.

✅ Lead brainstorming sessions and creative meetings, fostering a culture of innovation and excellence within the team.

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, some details may have been simplified or combined for better readability.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Multimedia Arts, Marketing, or a related field.

Experience: Minimum 7+ years of experience in creative leadership roles, preferably in a B2C or automotive industry setting.

Required Skills:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other multimedia production tools.
• Strong portfolio showcasing a range of creative work, including digital and print design, branding, and multimedia production.
• Proven experience leading a team of designers and multimedia specialists.
• Excellent communication, leadership, and project management skills.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strong understanding of current design trends, digital marketing, and social media strategies.

Preferred Skills:

• Experience in video production, animation, and motion graphics.
• Passion for the automotive industry and knowledge of automotive protection films.

ASSUMPTION: The required qualifications listed above are based on the job description provided. However, some details may have been simplified or combined for better readability.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Creative Manager role in the United States, the estimated salary range is $90,000 - $130,000 per year. This range is inclusive of base salary and may include bonuses, commissions, or other forms of compensation.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's compensation structure. The benefits listed above are based on typical benefits offered by companies of similar size and industry. However, the actual benefits package may vary.

📌 Applicant Insights

🔍 Company Context

Industry: XPEL operates in the Motor Vehicle Parts Manufacturing industry, focusing on protective films and coatings for various surfaces, including automotive, residential, and commercial applications.

Company Size: XPEL is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment where individual contributions can make a significant impact.

Founded: XPEL was founded in 1997 and has since grown into a leading provider of protective films and coatings, with a global footprint and a network of trained installers.

Company Description:

• XPEL is a leading provider of protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings.
• The company offers a wide range of products and services, catering to both automotive and commercial markets.
• XPEL is committed to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support, and world-class training.

Company Specialties:

• Protective Films
• Paint Protection Film
• Window Film
• Ceramic Coatings
• Surface Protection
• Software
• Window Tint

Company Website: http://www.xpel.com

ASSUMPTION: The company context provided is based on the information available on LinkedIn and the company's website. However, some details may have been simplified or combined for better readability.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in creative management and leadership.

Reporting Structure: The Senior Creative Manager will report directly to the Vice President of Marketing and will oversee the Graphic Design and Multimedia Production team.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's headquarters in San Antonio, Texas. However, there may be opportunities for remote work or flexible scheduling, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for career advancement within the creative department or other areas of the organization.
• The company's growth and expansion may also present new opportunities for the right candidate.

ASSUMPTION: The role analysis provided is based on the job description and typical organizational structures for similar roles in the industry. However, the actual reporting structure and growth opportunities may vary depending on the company's specific needs and the candidate's skills and experience.

🌍 Location & Work Environment

Office Type: XPEL's headquarters is a modern, professional office environment with state-of-the-art facilities and amenities.

Office Location(s): The company's headquarters is located at 3251 I-35, San Antonio, Texas, US.

Geographic Context:

• San Antonio is the second-largest city in Texas and the seventh-largest city in the United States, offering a diverse and vibrant cultural scene, numerous entertainment options, and a relatively low cost of living compared to other major metropolitan areas.
• The city is home to several major industries, including healthcare, government, and tourism, providing ample opportunities for networking and professional growth.
• San Antonio's central location in the United States makes it an ideal hub for travel and business, with easy access to major highways, airports, and public transportation.

Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with occasional overtime required to meet project deadlines.

ASSUMPTION: The location and work environment information provided is based on the company's website and typical office environments for similar roles in the industry. However, the actual office layout, amenities, and work schedule may vary depending on the company's specific needs and the candidate's preferences.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves submitting a resume and cover letter through the company's careers website.
• Candidates who meet the qualifications will be contacted for a phone or video screening to discuss their experience and fit for the role.
• Candidates who advance to the next round will be invited for an on-site or virtual interview with the hiring manager and other members of the creative team.
• The final round may include a presentation or portfolio review to assess the candidate's creative skills and problem-solving abilities.

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Leadership and management experience
• Communication and collaboration skills
• Understanding of XPEL's brand and industry trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your best work, showcasing your range and versatility as a creative professional.
• Prepare for the interview by researching XPEL's products, services, and company culture, and be ready to discuss your ideas for driving innovation and growth in the creative department.

ATS Keywords: Adobe Creative Suite, Graphic Design, Multimedia Production, Brand Management, Digital Content Creation, Leadership, Project Management, Team Management, Creative Direction, Automotive Industry, Window Film, Paint Protection Film, Ceramic Coatings, Surface Protection

ASSUMPTION: The interview and application insights provided are based on typical hiring processes for similar roles in the industry. However, the actual process may vary depending on the company's specific needs and the candidate's skills and experience.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Creative collaboration tools (e.g., Figma, Sketch, InVision)

ASSUMPTION: The tools and technologies listed above are based on the job description and typical tools used for similar roles in the industry. However, the actual tools and technologies required may vary depending on the company's specific needs and the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: XPEL values creativity, continuous learning, and a passion for pushing the boundaries of what's possible.
• Quality: The company is committed to delivering high-quality products and services that exceed customer expectations.
• Collaboration: XPEL fosters a culture of teamwork, open communication, and mutual respect.

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and deadline-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your creative work and ability to lead a team?
• Are you passionate about the automotive industry and excited about the opportunity to drive innovation in creative content?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: The cultural fit considerations provided are based on the company's values and typical work styles for similar roles in the industry. However, the actual company culture and work environment may vary depending on the company's specific needs and the candidate's preferences.

⚠️ Potential Challenges

• Managing a team of designers and multimedia specialists with varying levels of experience and expertise.
• Balancing multiple projects and deadlines in a fast-paced, dynamic environment.
• Adapting to changes in the market, industry trends, and company priorities.
• Ensuring consistent branding and messaging across all marketing, sales, and communication materials.

ASSUMPTION: The potential challenges listed above are based on typical challenges faced by senior-level creative managers in the industry. However, the actual challenges may vary depending on the company's specific needs and the candidate's skills and experience.

📈 Similar Roles Comparison

• Compared to other senior-level creative management roles, this position offers a unique opportunity to lead a team focused on both graphic design and multimedia production, providing a broader scope for creative direction and innovation.
• In the automotive industry, XPEL is a leading provider of protective films and coatings, offering a competitive advantage in terms of brand recognition and market share.
• As a senior-level role, this position offers opportunities for career advancement within the creative department or other areas of the organization, depending on the candidate's skills and interests.

ASSUMPTION: The role comparison provided is based on typical roles and career paths for similar positions in the industry. However, the actual opportunities and career growth may vary depending on the company's specific needs and the candidate's skills and experience.

📝 Sample Projects

• Developing a comprehensive brand style guide to ensure consistent branding across all marketing, sales, and communication materials.
• Creating a series of animated explainer videos to showcase XPEL's products and services, highlighting their unique features and benefits.
• Designing and implementing a creative campaign to launch a new product or service, including print and digital marketing materials, social media content, and event branding.

ASSUMPTION: The sample projects listed above are based on typical projects for a senior-level creative manager in the industry. However, the actual projects may vary depending on the company's specific needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's creative process and how this role fits into it?
• How does the creative team collaborate with other departments, such as Marketing, Product Management, and Sales?
• What are the biggest challenges facing the creative team, and how can this role help address them?
• How does the company support the professional development and growth of its creative team members?
• What are the company's plans for expanding its product offerings or entering new markets, and how can this role contribute to that growth?

ASSUMPTION: The key questions to ask during the interview are based on typical questions for similar roles in the industry. However, the actual questions may vary depending on the company's specific needs and the candidate's skills and experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the XPEL Careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your creative work and leadership accomplishments.
• Prepare a portfolio of your best work, showcasing your range and versatility as a creative professional.
• Research XPEL's products, services, and company culture, and be ready to discuss your ideas for driving innovation and growth in the creative department.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.