Senior Creative Manager

📌 Core Information

🔹 Job Title: Senior Creative Manager

🔹 Company: The Very Group

🔹 Location: Liverpool, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Retail

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Setting and evolving creative direction across all campaigns and digital content
• Overseeing fashion and sports shoots, ensuring high-quality delivery and creative excellence
• Leading and mentoring a high-performing in-house creative team
• Collaborating cross-functionally with various teams to ensure creative alignment with product strategy
• Driving innovation and cultural relevance in digital, social, and immersive content formats

ASSUMPTION: This role requires a strong background in storytelling, creative leadership, and experience in directing talent and managing campaigns. A deep understanding of fashion and marketing principles, along with proficiency in Adobe Creative Cloud, is essential.

📋 Key Responsibilities

✅ Set and evolve the creative direction across all seasonal campaigns and digital content

✅ Lead the ideation and execution of fashion and sports campaigns from concept to delivery

✅ Develop compelling narratives that express the brand’s fashion identity and values across all platforms

✅ Build, mentor, and inspire a high-performing in-house creative team with best-in-class fashion and sports skills

✅ Work cross-functionally with Brand, Marketing, VMG, and buying teams to ensure creative alignment with product strategy

✅ Oversee all fashion and sports shoots, ensuring creative direction, upholding a strong style lens, and tight production planning

✅ Drive experimentation in digital, social, and immersive content formats, always with one eye on future technologies

ASSUMPTION: The role requires strong leadership, communication, and project management skills to ensure the successful delivery of creative projects.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Fine Arts, Graphic Design, or Marketing)

Experience: 5-10 years of experience in a similar role, with a proven track record in creative direction, campaign management, and team leadership

Required Skills:

• Excellent storytelling and creative idea generation skills
• Proven experience in art direction for campaigns, video content, social media, and e-commerce channels
• Strong understanding of advertising, marketing, and visual design principles
• Proficient in Adobe Creative Cloud, including Premier Pro, Photoshop, and InDesign
• Strong experience and expertise in fashion, homewares, sports, and lifestyle categories
• Customer-obsessed mindset, with a focus on driving attribution to Very, brand recall, purchase intent, and success metrics for brand partnerships

Preferred Skills:

• Experience with After Effects
• Knowledge of AI and its applications in creative content

ASSUMPTION: Candidates with experience in fast-paced, e-commerce environments and a strong portfolio showcasing their creative vision and direction will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Creative Manager role in the UK)

Benefits:

• Flexible, hybrid working model
• Inclusive culture and environment
• £6,500 flexible benefits allowance
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%

Working Hours: Full-time, with a flexible, hybrid working model (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Creative Manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (E-commerce)

Company Size: 1,001-5,000 employees

Founded: 2003 (as Shop Direct Group, rebranded as The Very Group in 2021)

Company Description:

• One of the largest digital retailers in the UK and Ireland
• Purpose is to help families get more out of life
• Offers a wide range of products, including clothing, homeware, and sports equipment

Company Specialties:

• E-commerce retail
• Fashion and homeware
• Sports and lifestyle

Company Website: Very.co.uk

ASSUMPTION: The Very Group is a well-established e-commerce retailer with a strong focus on customer experience and innovation. This role offers an exciting opportunity to make a significant impact on the company's creative output and customer engagement.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: Reports directly to the Creative Director

Work Arrangement: Hybrid (Remote/On-site) with 2-3 days on-site per week

Growth Opportunities:

• Potential to progress to a Creative Director role in the future
• Opportunities to work on high-profile campaigns and collaborate with global brands
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's creative output and customer engagement.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site)

Office Location(s): Skyways House, Speke Road, Liverpool, L70 1AB, GB

Geographic Context:

• Liverpool is a vibrant city in the North West of England, known for its rich history, culture, and sports teams
• The office is located in a modern, well-connected business park with ample parking and nearby amenities
• The city offers a mix of urban and suburban living, with a range of housing options to suit different budgets and preferences

Work Schedule: Full-time, with a flexible, hybrid working model (2-3 days on-site per week)

ASSUMPTION: The hybrid working model offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the talent acquisition team
• Informal 45-minute video call with the hiring team to discuss skills and relevant experience
• One-hour formal task-based interview with competency and technical questions

Key Assessment Areas:

• Creative vision and direction
• Campaign management and execution
• Team leadership and mentoring
• Collaboration and stakeholder management
• Adobe Creative Cloud proficiency

Application Tips:

• Tailor your resume and cover letter to highlight your creative vision, campaign management experience, and team leadership skills
• Prepare a portfolio showcasing your creative direction, art direction, and campaign management skills
• Research The Very Group and be prepared to discuss how your creative vision aligns with the company's brand and values

ATS Keywords: Creative Direction, Campaign Management, Art Direction, Adobe Creative Cloud, Fashion, Sports, Lifestyle, Team Leadership, Stakeholder Management

ASSUMPTION: The interview process is designed to assess the candidate's creative vision, campaign management experience, and team leadership skills, as well as their cultural fit with The Very Group.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premier Pro, Photoshop, InDesign)
• After Effects (preferred)
• Microsoft Office (Word, Excel, PowerPoint)

ASSUMPTION: Proficiency in Adobe Creative Cloud is essential for this role, with After Effects being a preferred but not required skill.

👔 Cultural Fit Considerations

Company Values:

• Proud: We take pride in what we do and how we do it
• Trusted: We build trust through our actions and our words
• Together: We work as one team, supporting each other to achieve our goals
• Innovative: We embrace change and continuously improve
• Ambitious: We strive to be the best we can be

Work Style:

• Collaborative: The role requires strong collaboration with various teams, including Brand, Marketing, VMG, and buying teams
• Creative: The role demands a high level of creativity and innovation in campaign development and execution
• Adaptable: The role may require working on multiple projects simultaneously, with shifting priorities and deadlines

Self-Assessment Questions:

• Do you align with The Very Group's values, particularly in being proud of your work and building trust through your actions?
• Are you comfortable working in a collaborative, creative environment with shifting priorities and deadlines?
• Do you have a strong portfolio showcasing your creative vision, campaign management experience, and team leadership skills?

ASSUMPTION: Candidates who align with The Very Group's values and are comfortable working in a collaborative, creative environment with shifting priorities and deadlines will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with shifting priorities and deadlines
• Balancing remote work and on-site collaboration in a hybrid working environment
• Ensuring creative alignment with product strategy across various teams and stakeholders
• Keeping up with the latest trends and technologies in fashion, sports, and digital marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to staying up-to-date with industry trends and technologies.

📈 Similar Roles Comparison

• This role is similar to a Senior Art Director or Creative Director role in a fashion, sports, or lifestyle brand or agency
• However, this role offers the unique opportunity to work on a wide range of products and collaborate with global brands
• Career progression in this role could lead to a Creative Director position within The Very Group or a similar organization

ASSUMPTION: While this role shares similarities with other Senior Creative Manager roles, it offers unique opportunities and challenges specific to The Very Group and its e-commerce retail environment.

📝 Sample Projects

• Developing a seasonal campaign for Very's fashion range, including concept development, casting, and shoot direction
• Creating a social media content series showcasing Very's sports equipment, highlighting product features and benefits
• Designing an immersive, interactive digital experience for Very's customers, showcasing the brand's unique value proposition

ASSUMPTION: These sample projects illustrate the diverse range of creative challenges and opportunities that the Senior Creative Manager role at The Very Group offers.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for The Very Group, and how will my work contribute to its success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does The Very Group support the professional development and growth of its creative team members?
• What is the typical timeline for creative projects, and how are resources allocated to ensure their successful delivery?
• How does The Very Group measure the success of its creative campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, priorities, and resources, as well as The Very Group's approach to creative project management and measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Senior Creative Manager - The Very Group
• Tailor your resume and cover letter to highlight your creative vision, campaign management experience, and team leadership skills
• Prepare a portfolio showcasing your creative direction, art direction, and campaign management skills
• Follow up with the talent acquisition team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.