📌 Core Information
🔹 Job Title: Senior Creative Producer - Digital Ads
🔹 Company: Pleo
🔹 Location: Copenhagen, Berlin, Madrid, London, Lisbon
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (with office days)
🚀 Job Overview
Key aspects of this role include:
- Leading creative production for digital ads, primarily video formats
- Shaping campaign ideas and managing project timelines and budgets
- Collaborating with external partners and internal teams
- Localizing ads for different languages and cultures
ASSUMPTION: This role requires a strong creative background with a focus on digital ads, as well as excellent project management skills to handle multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Lead creative production for digital ads, primarily video formats
✅ Shape campaign ideas and bring them to life across platforms, formats, and global markets
✅ Partner with production companies, casting agencies, and creative agencies to bring concepts to screen
✅ Oversee casting, pre-production, and shoot logistics to ensure smooth execution
✅ Manage project timelines and budgets across multiple campaigns and languages
✅ Stay on top of creative trends and top-performing content for inspiration and benchmarking
✅ Collaborate with internal teams like Performance Managers, Campaign Managers, and Creative Strategists to align creative with goals
✅ Work with linguists and localization teams to adapt ads for different languages and cultures
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Advertising, or a related discipline)
Experience: Proven experience (5-10 years) producing creative for paid social and digital platforms, especially short-form video and performance-driven formats
Required Skills:
- Proven experience in creative production for digital ads
- Strong creative point of view and ability to make ideas happen
- Skilled at managing external partners like agencies, freelancers, and production teams
- Familiarity with post-production workflows and tools like Premiere Pro and After Effects
- Clear communicator, organized, and comfortable managing multiple projects in dynamic environments
- Working proficiency in English; additional languages (e.g., German, Danish, Swedish, Spanish, Dutch, or French) are a plus
Preferred Skills:
- Experience working with multilingual teams and adapting content for different cultures
- Knowledge of the financial services industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their best creative work, particularly digital ads across video, motion, and static formats.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level role in the marketing & creative field in Europe)
Benefits:
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office 🍜
- 25 days of holiday + your public holidays
- Hybrid or fully remote working options
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Free mental health and well-being support with MyndUp
- Access to LinkedIn Learning for continuous skill development
- Paid parental leave
Working Hours: Full-time (40 hours per week) with flexible working hours and the option for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in the marketing & creative field in Europe. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - Pleo specializes in spend management solutions for businesses, helping them centralize their spending, optimize expenses, and balance the books effortlessly.
Company Size: Medium-sized (501-1,000 employees) with a global presence and a strong focus on innovation and growth
Founded: 2015, with headquarters in Copenhagen, Denmark
Company Description:
- Pleo offers a spend management platform that enables businesses to pay, manage, and optimize their expenses, invoices, and budgets
- The platform provides company credit cards, expense management, accounting integrations, and real-time insights to help businesses make informed decisions
- Pleo is committed to creating a seamless and intuitive user experience, empowering finance teams and employees to work together efficiently
Company Specialties:
- Expense management
- Company credit cards
- Accounting
- Payments
- Corporate cards
- Fintech
- Business spending
- Reimbursements
- Per diem
- Bookkeeping
- SaaS
Company Website: pleo.io
ASSUMPTION: Pleo's focus on innovation and user experience creates an environment that values creativity, collaboration, and continuous improvement.
📊 Role Analysis
Career Level: Mid-Senior level - this role offers opportunities for growth and leadership within the creative production team
Reporting Structure: This role reports directly to the Creative Production Manager and collaborates with various internal teams and external partners
Work Arrangement: Hybrid - with office days required for collaboration and team building
Growth Opportunities:
- Progression to a leadership role within the creative production team
- Expanding skills and expertise in digital ad production and campaign management
- Potential to work on high-impact projects that drive business growth
ASSUMPTION: This role offers significant opportunities for career growth and development within Pleo's expanding creative production team.
🌍 Location & Work Environment
Office Type: Pleo has offices in Copenhagen, London, Stockholm, Berlin, Madrid, Montreal, and Lisbon, with remote work options available
Office Location(s): Copenhagen, Denmark; London, UK; Stockholm, Sweden; Berlin, Germany; Madrid, Spain; Montreal, Canada; Lisbon, Portugal
Geographic Context:
- Copenhagen, Denmark: Known for its vibrant culture, high quality of life, and strong focus on work-life balance
- London, UK: A global hub for finance, technology, and marketing, offering ample opportunities for professional growth and networking
- Stockholm, Sweden: A thriving tech hub with a strong focus on innovation and sustainability
- Berlin, Germany: A creative and cultural center with a dynamic startup scene
- Madrid, Spain: A bustling city with a rich cultural heritage and a growing tech industry
- Montreal, Canada: A multicultural city with a strong focus on technology and innovation
- Lisbon, Portugal: A coastal city with a rich history and a growing tech industry
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option for remote work
ASSUMPTION: Pleo's global presence and hybrid work arrangement offer employees the opportunity to work in diverse and dynamic environments, fostering creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or case study presentation
- Final interview with the Creative Production Manager and/or other team members
Key Assessment Areas:
- Candidates' creative portfolios and digital ad production skills
- Ability to manage multiple projects and collaborate effectively with various teams
- Alignment with Pleo's company values and culture
- Problem-solving skills and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best creative work, particularly digital ads across video, motion, and static formats
- Be ready to discuss your creative process and how you approach digital ad production
- Research Pleo's company culture and values to demonstrate your fit for the role
ATS Keywords: Digital ads, creative production, video production, project management, budget management, casting, localization, collaboration, post-production workflows, agency management, creative strategy, trend analysis, multilingual production, performance-driven formats, short-form video
ASSUMPTION: Pleo's hiring process is designed to assess candidates' creative skills, project management abilities, and cultural fit, with a strong focus on real-world examples and case studies.
🛠️ Tools & Technologies
- Premiere Pro
- After Effects
- Adobe Creative Suite
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, or Jira)
- Localization tools (e.g., Smartling, Transifex, or Phrase)
ASSUMPTION: Familiarity with industry-standard creative production tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Champion the customer - address real pain points that businesses face
- Succeed as a team - trust in each other and collaborate effectively
- Make it happen - take bold decisions and follow through to deliver results
- Build to scale - create lasting solutions that address today's challenges and anticipate tomorrow's needs
Work Style:
- Collaborative and team-oriented, with a strong focus on open communication and feedback
- Agile and adaptable, with a willingness to take on new challenges and learn continuously
- Data-driven and results-focused, with a commitment to measuring and improving performance
- Inclusive and diverse, with a strong commitment to fostering a positive work environment for all employees
Self-Assessment Questions:
- Do you have a strong creative point of view and the ability to make ideas happen?
- Are you comfortable managing multiple projects and collaborating effectively with various teams?
- Do you thrive in a dynamic, fast-paced environment and enjoy taking on new challenges?
- Are you passionate about creating high-quality digital ads that resonate with audiences and drive results?
ASSUMPTION: Pleo's company values and work style emphasize collaboration, innovation, and a strong commitment to customer success, creating an environment that supports creative and strategic thinking.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and attention to detail
- Adapting creative content for different languages and cultures, necessitating a deep understanding of localization best practices
- Balancing creative vision with performance-driven objectives, requiring a strategic approach to campaign development
- Working effectively with external partners, such as production companies and casting agencies, demanding strong communication and negotiation skills
ASSUMPTION: This role presents unique challenges that require strong project management skills, cultural sensitivity, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Unlike traditional advertising roles, this position focuses on digital ads and performance-driven formats, requiring a strong understanding of paid social media platforms and analytics
- Compared to in-house creative production roles, this position offers the opportunity to work on a wide range of campaigns for a diverse range of clients, fostering creativity and adaptability
- Career progression in this role may lead to leadership positions within Pleo's creative production team or opportunities in related fields, such as marketing strategy or campaign management
ASSUMPTION: This role offers unique opportunities for growth and development within the digital advertising landscape, with a strong focus on performance-driven campaigns and multilingual content.
📝 Sample Projects
- Developing a series of short-form video ads for a global fintech client, targeting multiple languages and platforms
- Creating a multilingual ad campaign for an e-commerce client, focusing on local cultural nuances and trends
- Producing a series of performance-driven static ads for a B2B software company, targeting specific industries and job titles
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the digital ad production role at Pleo, requiring strong creative skills, cultural sensitivity, and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the creative production process for a recent digital ad campaign and how you ensured it resonated with the target audience?
- How do you approach collaborating with external partners, such as production companies and casting agencies, to bring creative ideas to life?
- What steps do you take to ensure that digital ads are culturally appropriate and effective across different languages and regions?
- How do you balance creative vision with performance-driven objectives in your digital ad production process?
- Can you provide an example of a time when you had to adapt your creative approach due to budget or timeline constraints, and how you ensured the final product still met the campaign's objectives?
ASSUMPTION: These interview questions are designed to assess candidates' creative problem-solving skills, cultural sensitivity, and strategic thinking in the context of digital ad production.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best creative work, particularly digital ads across video, motion, and static formats
- Be ready to discuss your creative process and how you approach digital ad production during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
