📌 Core Information
🔹 Job Title: Senior Creative Strategist
🔹 Company: Synergy Enterprises, Inc.
🔹 Location: North Bethesda, Maryland, United States
🔹 Job Type: Part-time
🔹 Category: Creative Strategy
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creative strategy for health-focused campaigns
- Translating research into actionable communication strategies
- Collaborating with cross-functional teams for cohesive strategy execution
- Partnering with federal clients to align creative direction with policy goals
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on health communications and federal client collaboration.
📋 Key Responsibilities
✅ Lead creative strategy across key client engagements, especially for health-focused campaigns, educational initiatives, and behavior change efforts.
✅ Translate research, audience data, and client input into clear, actionable communication strategies and creative briefs.
✅ Develop compelling narratives, messaging platforms, and campaign concepts in collaboration with creatives, writers, and designers.
✅ Collaborate with cross-functional teams to ensure strategies come to life powerfully and cohesively.
✅ Partner with federal clients to align creative direction with policy goals, scientific accuracy, and cultural relevance.
✅ Stay ahead of cultural trends, audience behaviors, and creative innovation to fuel breakthrough ideas.
✅ Ensure that all creative solutions meet high standards of accessibility, cultural competency, and plain language best practices.
ASSUMPTION: This role involves a mix of strategic thinking, creative ideation, and collaboration with various teams to deliver impactful campaigns.
🎯 Required Qualifications
Education: Not specified (Assumed relevant degree or equivalent experience)
Experience: 10+ years in creative strategy, communications planning, or campaign development, preferably within health communications, government, or science/tech-focused environments.
Required Skills:
- Proven experience developing strategic frameworks and creative messaging for multi-channel campaigns
- Ability to interpret data and research to inform audience insights and message development
- Exceptional writing, storytelling, and conceptual skills
- Experience working with federal clients or within government contracts (a strong plus)
- Knowledge of health equity, public health principles, and/or science communication (a significant asset)
- Comfort with both creative ideation and analytical thinking
- Deep empathy for diverse audiences and a passion for inclusive, values-driven work
- Strong presentation skills and the ability to inspire clients and teammates alike
Preferred Skills:
- Familiarity with NIH, CDC, or CMS communications protocols or priorities
- Background in public health, science writing, or behavior change communications
- Experience applying plain language and Section 508 compliance standards
ASSUMPTION: Candidates should have a strong background in creative strategy and a deep understanding of health communications, with experience working with federal clients being highly desirable.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior role in creative strategy with 10+ years of experience in the Washington D.C. area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Part-time, with flexible hours based on project needs
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in creative strategy with the required experience level and location. Benefits are typical for a company of this size in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Government Relations Services, focusing on public education and public health projects
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2003, with over two decades of experience in connecting and strengthening people, programs, and communities
Company Description:
- Synergy Enterprises, Inc. is a minority and woman-owned government contractor
- Offers policy and program implementation and planning, multimedia communications, web tools, management consulting, and IT integration
- Works with high-profile and high-stakes public education and public health projects locally, nationally, and internationally
Company Specialties:
- Research and Evaluation
- Conference Planning
- Grants Management
- Information Technology and Technical Assistance
Company Website: http://www.seiservices.com
ASSUMPTION: Synergy Enterprises, Inc. is a well-established company with a strong reputation in its industry, offering opportunities for candidates to work on high-impact projects.
📊 Role Analysis
Career Level: Senior, requiring extensive experience and expertise in creative strategy
Reporting Structure: This role may report to the Creative Director or a similar leadership position, depending on the organizational structure
Work Arrangement: Part-time, on-site, with flexible hours based on project needs
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creative department
- Opportunities to work on diverse projects and expand skills and knowledge
- Possibility to transition to a full-time role or take on a leadership position
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: On-site, with a physical office location in North Bethesda, Maryland
Office Location(s): 6116 Executive Boulevard, North Bethesda, MD 20852, USA
Geographic Context:
- North Bethesda is a suburb of Washington D.C., offering a mix of urban and suburban living
- The area is known for its vibrant culture, diverse communities, and easy access to major transportation hubs
- Synergy Enterprises, Inc. is located in a modern office park with nearby amenities and public transportation options
Work Schedule: Part-time, with flexible hours based on project needs
ASSUMPTION: The on-site work environment at Synergy Enterprises, Inc. is collaborative and professional, with easy access to amenities and transportation options.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or creative director to discuss the role and candidate's experience
- Creative challenge or presentation to showcase the candidate's strategic thinking and creative skills
- Final interview with key stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Candidates' understanding of the role and their ability to lead creative strategy
- Portfolio or examples of past work, demonstrating creative and analytical skills
- Cultural fit and alignment with the company's values and mission
- Problem-solving skills and ability to think critically about complex challenges
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of past work that demonstrate your creative and analytical skills
- Research the company and its clients to show your understanding of their mission and values
- Practice common interview questions and be prepared to discuss your creative process and problem-solving approach
ATS Keywords: Creative Strategy, Health Communications, Campaign Development, Federal Clients, Data Interpretation, Writing, Storytelling, Conceptual Skills, Analytical Thinking, Empathy, Presentation Skills, Inclusive Work
ASSUMPTION: The application process at Synergy Enterprises, Inc. is designed to assess candidates' creative and analytical skills, as well as their cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: The required tools and technologies for this role are standard in the creative industry and may vary depending on the specific projects and clients.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest quality in all aspects of work
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing creativity and continuous learning to stay ahead of industry trends
Work Style:
- Creative and innovative, with a focus on generating breakthrough ideas
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Adaptable and flexible, with the ability to manage multiple projects and priorities
Self-Assessment Questions:
- Do you thrive in a creative environment and enjoy working with diverse teams to generate innovative ideas?
- Are you comfortable working with federal clients and aligning creative direction with policy goals?
- Do you have a strong understanding of health equity, public health principles, and science communication?
ASSUMPTION: Synergy Enterprises, Inc. values candidates who are creative, collaborative, and adaptable, with a strong understanding of health communications and a passion for driving impactful change.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on meeting tight deadlines
- Working with diverse teams and stakeholders, including federal clients with specific requirements and expectations
- Keeping up with industry trends and best practices in creative strategy and health communications
- Balancing creative and analytical thinking, with a strong emphasis on data-driven decision-making
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and staying current with industry trends, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on health communications and collaboration with federal clients
- Industry-specific context: The government relations services industry requires a strong understanding of policy goals and scientific accuracy
- Career path comparison: This role can lead to advancement within the creative department or transition to a leadership position
ASSUMPTION: While this role shares similarities with other creative strategy positions, its focus on health communications and collaboration with federal clients sets it apart within the industry.
📝 Sample Projects
- Developing a multi-channel campaign to promote a new public health initiative, including messaging, visual identity, and digital strategy
- Creating a comprehensive communication plan for a federal client, aligning creative direction with policy goals and scientific accuracy
- Designing and executing a behavior change campaign, using data-driven insights to inform strategy and messaging
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Senior Creative Strategist at Synergy Enterprises, Inc.
❓ Key Questions to Ask During Interview
- Can you describe the typical creative process for a project, from initial brief to final delivery?
- How does the creative team collaborate with other departments, such as account, digital, and production?
- What are the most rewarding aspects of working at Synergy Enterprises, Inc., according to current employees?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of past work that demonstrate your creative and analytical skills
- Research the company and its clients to show your understanding of their mission and values
- Follow up with the hiring manager or HR representative one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
