📌 Core Information
🔹 Job Title: Senior Creative Strategy Lead
🔹 Company: MrBeast
🔹 Location: New York, Los Angeles, Chicago, Greenville
🔹 Job Type: Full-time
🔹 Category: Media Production
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing long-range creative strategies for brand partnerships
- Crafting platform-native ideas that span various social media formats
- Ideating brand activations through MrBeast IP and character-driven storytelling
- Serving as the creative owner of key partnerships, guiding work from strategy to delivery
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on creative problem-solving and client management.
📋 Key Responsibilities
✅ Develop long-range creative strategies for brand partnerships, rooted in brand objectives, platform behaviors, and cultural insight
✅ Translate briefs into breakthrough concepts across YouTube, TikTok, Shorts, Instagram, and emerging formats
✅ Ideate brand activations through MrBeast IP and character-driven storytelling
✅ Co-author pitch narratives and packaging frameworks that sell creative visions clearly and convincingly
✅ Serve as the creative owner of key partnerships, guiding work from strategic approval through production and final delivery
✅ Act as the client-facing creative lead during execution, facilitating feedback loops, approvals, and decision-making
✅ Be present on set (in person or virtually) to ensure brand integrations are executed with integrity, impact, and adherence to the creative vision
✅ Partner with production, social, editorial, and post teams to translate ideas into high-quality deliverables across all assets and channels
✅ Work closely with Account Managers and producers to manage timelines, approvals, client updates, and creative QA
✅ Contribute to internal systems, playbooks, and processes that streamline delivery, reduce friction, and raise the creative bar
ASSUMPTION: This role requires strong collaboration skills, as well as the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: 8-10+ years in creative strategy, brand storytelling, or content innovation, ideally at a platform, creative agency, or media company
Required Skills:
- Proven track record of developing and delivering successful branded content partnerships
- Deep fluency in creator-led media, with experience across YouTube, TikTok, Shorts, and emerging formats
- Strong narrative instincts and the ability to craft strategic creative frameworks that drive business and audience value
- Production literacy and experience collaborating with producers, editors, and content creators at pace
- Excellent client communication and presentation skills, comfortable owning the creative relationship through execution
- High energy, low ego, and the ability to thrive in a fast-paced, high-growth environment
Preferred Skills:
- Experience working with MrBeast or similar high-profile creators
- Familiarity with the Greenville, NC area
ASSUMPTION: Candidates with experience in digital media, entertainment, or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Creative Strategy role in New York, Los Angeles, Chicago, and Greenville)
Benefits:
- Competitive Salary
- Generous Medical, Dental, Vision, and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation when applicable for those coming in from outside the Greenville, NC area, including travel and company-provided housing for the first 90 days
Working Hours: Full-time, with flexible hours and the need to work occasional evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, location, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 51-200 employees
Founded: 2012 (as a YouTube channel, with the company expanding significantly since then)
Company Description:
- MrBeast is a multifaceted media and entertainment company founded by Jimmy Donaldson (MrBeast), known for revolutionizing digital content creation and entertainment
- The company encompasses a diverse portfolio of ventures, including digital media, philanthropy, consumer products, and innovative business initiatives
- MrBeast is renowned for its commitment to entertainment, inspiration, and creating significant social impact through its content and initiatives
Company Specialties:
- YouTube content creation and brand partnerships
- Philanthropic initiatives and social impact projects
- Consumer products and merchandise
- Innovative business ventures and investments
Company Website: https://www.mrbeast.com/
ASSUMPTION: MrBeast's rapid growth and expansion present unique opportunities and challenges for employees, with a strong focus on innovation and creativity.
📊 Role Analysis
Career Level: Senior-level position, with the potential for growth and advancement within the company
Reporting Structure: Reports directly to the VP, Partner Solutions, with the opportunity to collaborate with various internal teams and external clients
Work Arrangement: Hybrid, with a flexible work arrangement that may include remote work and on-site collaboration, depending on the project and team needs
Growth Opportunities:
- Potential for career advancement within the company, as MrBeast continues to grow and expand its operations
- Opportunities to work on high-profile projects and brand partnerships, gaining valuable experience and exposure
- Chance to contribute to the company's philanthropic initiatives and social impact projects, making a positive difference in the world
ASSUMPTION: The Senior Creative Strategy Lead role offers a unique opportunity to work at the intersection of entertainment, creativity, and social impact, with the potential for significant growth and development.
🌍 Location & Work Environment
Office Type: MrBeast's offices are modern, collaborative workspaces designed to foster creativity and innovation
Office Location(s): New York, Los Angeles, Chicago, Greenville
Geographic Context:
- New York: A bustling metropolis with a vibrant media and entertainment industry, offering numerous networking and professional development opportunities
- Los Angeles: The heart of the American entertainment industry, with a diverse and dynamic cultural scene
- Chicago: A major media hub with a strong creative community and a rich history in entertainment and innovation
- Greenville: A growing city with a thriving tech and startup scene, offering a lower cost of living and a strong sense of community
Work Schedule: Full-time, with flexible hours and the need to work occasional evenings and weekends as required
ASSUMPTION: The location of this role offers candidates the opportunity to live and work in dynamic, culturally rich cities with diverse professional networks and opportunities for growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Case study or portfolio presentation, depending on the role
- Final interviews with senior leadership or executive team members
Key Assessment Areas:
- Creativity and strategic thinking
- Client management and communication skills
- Production literacy and collaboration skills
- Cultural fit and alignment with MrBeast's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your creative strategy and brand storytelling work
- Research MrBeast's content, initiatives, and values to demonstrate your understanding of the company and its mission
- Be prepared to discuss your thoughts on current trends and innovations in digital media and entertainment
ATS Keywords: Creative Strategy, Brand Storytelling, Content Innovation, Branded Content Partnerships, Creator-Led Media, Strategic Creative Frameworks, Production Literacy, Client Communication, Presentation Skills, High Energy, Low Ego, Fast-Paced Environment
ASSUMPTION: MrBeast's interview process is designed to assess candidates' creativity, strategic thinking, and cultural fit, with a strong focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Jira)
- Creative software (e.g., Adobe Creative Suite, Final Cut Pro, or Avid Media Composer)
- Presentation software (e.g., PowerPoint, Keynote, or Google Slides)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the project and the team.
👔 Cultural Fit Considerations
Company Values:
- Entertainment: MrBeast is committed to creating engaging, innovative, and entertaining content that resonates with audiences worldwide
- Inspiration: The company strives to inspire its audience and make a positive impact on the world through its content and initiatives
- Creativity: MrBeast fosters a culture of innovation, experimentation, and continuous learning
Work Style:
- Collaborative: MrBeast encourages cross-functional collaboration and teamwork to drive creativity and innovation
- Fast-paced: The company operates in a dynamic and rapidly changing environment, requiring employees to be adaptable and responsive
- High-energy: MrBeast's culture is energetic, passionate, and driven by a shared commitment to its mission and values
Self-Assessment Questions:
- Do you share MrBeast's commitment to entertainment, inspiration, and creativity, and how do these values align with your personal and professional goals?
- Are you comfortable working in a fast-paced, collaborative environment, and how do you approach adaptability and change?
- How do you balance your creative vision with the needs and expectations of clients and stakeholders, and how do you ensure that your work meets the highest standards of quality and integrity?
ASSUMPTION: MrBeast's culture is dynamic, creative, and fast-paced, with a strong emphasis on collaboration, innovation, and a shared commitment to its mission and values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
- Balancing creative vision with client expectations and brand guidelines, necessitating strong communication and negotiation skills
- Working in a fast-paced, rapidly changing environment, requiring adaptability and resilience
- Navigating a dynamic and evolving company culture, with new opportunities and challenges emerging regularly
ASSUMPTION: The Senior Creative Strategy Lead role presents unique opportunities and challenges, requiring a balance of creativity, strategic thinking, and strong interpersonal skills.
📈 Similar Roles Comparison
- Unlike traditional advertising or marketing agencies, MrBeast offers a unique opportunity to work at the intersection of entertainment, creativity, and social impact
- While the role of Senior Creative Strategy Lead shares similarities with other creative strategy positions, the focus on digital media, entertainment, and philanthropy sets it apart
- Career progression in this role may involve moving into leadership positions within the company, as MrBeast continues to grow and expand its operations
ASSUMPTION: The Senior Creative Strategy Lead role offers a unique blend of creativity, strategic thinking, and social impact, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing a long-range creative strategy for a major brand partnership, spanning multiple platforms and channels
- Crafting a compelling narrative and creative framework for a branded content series, aligning with MrBeast's voice and content style
- Ideating brand activations through MrBeast IP and character-driven storytelling, ensuring seamless integration and maximum impact
ASSUMPTION: The Senior Creative Strategy Lead role involves working on high-profile, innovative projects that push the boundaries of digital media and entertainment.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader creative strategy and brand partnership efforts at MrBeast?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MrBeast support the professional development and growth of its employees, particularly in this role?
- What are the most rewarding and challenging aspects of working at MrBeast, according to current team members?
- How does MrBeast approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the MrBeast Jobs portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or case study showcasing your creative strategy and brand storytelling work
- Research MrBeast's content, initiatives, and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and asking about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
