📌 Core Information
🔹 Job Title: Senior Customer Content Marketer
🔹 Company: Mercury
🔹 Location: San Francisco, CA, New York, NY, Portland, OR, Remote within Canada, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Storytelling and customer focus-driven marketing
- Cross-functional collaboration with various teams
- Developing and executing strategic customer advocacy campaigns
- Creating engaging customer narratives across multiple channels
ASSUMPTION: This role requires a strong balance of creative storytelling and strategic planning, with a focus on customer advocacy.
📋 Key Responsibilities
✅ Partner with Relationship Management and Sales to identify and cultivate relationships with customers who align with GTM priorities.
✅ Drive the creation of thoughtful and dynamic case studies, blog posts, and video testimonials that bring customer stories to life across multiple channels.
✅ Collaborate with Organic and Paid Social Teams to build social storytelling that heroes the customer, such as UGC, video programs, and more.
✅ Work across Marketing to develop strategic campaigns that leverage customer advocacy to demonstrate product value and/or enhance market credibility.
✅ Establish and maintain an efficient process for continuously sourcing, producing, and promoting customer stories that align with broader marketing objectives.
ASSUMPTION: This role involves a mix of customer engagement, content creation, and campaign development, requiring strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 7+ years of B2B marketing experience combining storytelling and customer focus
Required Skills:
- Strong interviewing and research skills
- Top-notch writing skills
- Well-honed project management skills
- Experience measuring and analyzing content performance
- Excellent written and verbal communication skills with meticulous attention to detail
- Natural curiosity about customers’ challenges and achievements
- Creative vision for turning customer successes into high-impact marketing assets
- Empathy, exceptional judgment, and strong interpersonal skills
- Data-driven approach to measuring and improving campaign effectiveness
Preferred Skills:
- Experience with video production and multimedia storytelling
- Familiarity with marketing automation platforms and content management systems
- Portfolio demonstrating previous success story campaigns or customer marketing initiatives
ASSUMPTION: While experience in financial services or fintech is not explicitly required, it would be beneficial for understanding the industry context.
💰 Compensation & Benefits
Salary Range: The target new hire base salary ranges for this role are the following:
- US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $153,800-192,300
- US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $138,500-173,100
- Canadian employees (any location): CAD $145,400-163,500
Benefits: Base salary, equity (stock options), and benefits
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is competitive within the SaaS and fintech industry and is updated regularly using reliable compensation survey data.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically fintech
Company Size: Medium-sized company with 501-1,000 employees
Founded: 2017
Company Description:
- Mercury is the fintech ambitious companies use for banking and all their financial workflows
- Provides a powerful bank account at the center of operations for better financial decisions
- Trusted by over 200K startups for running financial operations with precision, control, and focus
Company Specialties:
- Banking services
- Financial workflows
- Financial decision-making
Company Website: http://mercury.com
ASSUMPTION: Mercury is a fast-growing fintech company focused on providing banking services and financial workflow solutions to ambitious companies.
📊 Role Analysis
Career Level: Senior-level role with significant experience required
Reporting Structure: This role reports directly to the Head of Brand Marketing
Work Arrangement: Remote OK, with the option to work from various office locations or remotely within Canada
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to collaborate with cross-functional teams and influence marketing strategy
- Career progression into management or specialist roles within the marketing department
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Multiple office locations and remote work options
Office Location(s): San Francisco, CA, New York, NY, Portland, OR
Geographic Context:
- San Francisco, CA: Tech hub with a vibrant startup scene
- New York, NY: Major financial center with numerous networking opportunities
- Portland, OR: Emerging tech hub with a strong focus on sustainability
- Remote within Canada: Flexible work arrangement with potential time zone differences
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while office locations provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager or a panel of team members
- Final interview with the Head of Brand Marketing
Key Assessment Areas:
- Storytelling and content creation skills
- Customer focus and empathy
- Project management and organizational skills
- Data-driven approach to campaign development and optimization
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Provide examples of previous success story campaigns or customer marketing initiatives
- Demonstrate your understanding of Mercury's products and target audience
ATS Keywords: B2B marketing, storytelling, customer focus, content marketing, advocacy programs, interviewing skills, research skills, writing skills, project management, content performance analysis, communication skills, customer engagement, creative vision, empathy, data-driven approach
ASSUMPTION: Applicants should focus on demonstrating their storytelling and customer engagement skills, as well as their ability to manage projects and analyze campaign performance.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Contentful)
- Video production and editing tools (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: Familiarity with marketing automation platforms and content management systems is beneficial but not strictly required for this role.
👔 Cultural Fit Considerations
Company Values:
- Ambitious: Mercury is dedicated to helping ambitious companies succeed
- Reliable: Mercury ensures that every dollar spent aligns with company priorities
- Focused: Mercury helps companies operate at their best with precision and control
Work Style:
- Collaborative: Mercury encourages cross-functional collaboration and teamwork
- Adaptable: Mercury values employees who can adapt to change and learn new skills
- Data-driven: Mercury makes decisions based on data and analytics
Self-Assessment Questions:
- Do you have a proven track record of creating engaging customer narratives?
- Are you comfortable working with customers and internal stakeholders to gather insights and feedback?
- Can you manage multiple projects and deadlines effectively, with a focus on quality and efficiency?
ASSUMPTION: Applicants should assess their fit with Mercury's company values and work style, as well as their ability to create engaging customer narratives and manage projects effectively.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing customer needs and preferences with marketing objectives
- Adapting to changes in the marketing landscape and customer preferences
- Working with remote team members and stakeholders
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and work effectively with remote team members and stakeholders.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer advocacy and storytelling
- This role requires a strong balance of creative and strategic skills, with a focus on customer engagement
- Career progression may involve moving into management or specialist roles within the marketing department
ASSUMPTION: Applicants should understand the unique focus of this role on customer advocacy and storytelling, as well as the potential career growth opportunities within the marketing department.
📝 Sample Projects
- Developing a customer success story campaign for a major product launch
- Creating a series of video testimonials to showcase customer achievements and impacts
- Building a customer advocacy program to enhance market credibility and demonstrate product value
ASSUMPTION: Applicants should be prepared to provide examples of previous success story campaigns or customer marketing initiatives, demonstrating their ability to create engaging customer narratives and manage projects effectively.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mercury support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Mercury foster a collaborative and inclusive work environment?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape and customer preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on storytelling and customer engagement
- Provide examples of previous success story campaigns or customer marketing initiatives
- Prepare for interviews by researching Mercury's products, target audience, and marketing strategy
- Follow up with the hiring manager or talent acquisition team within one week of submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
