📌 Core Information
🔹 Job Title: Senior Customer Content Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Berlin-based)
🚀 Job Overview
Key aspects of this role include:
- Developing product- and user-centered content and campaigns for Doctolib's B2B community
- Collaborating with cross-functional teams to ensure high-quality content delivery
- Managing community growth and ambassador programs
- Analyzing data to inform content strategies and measure success
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Developing and managing content in various formats (articles, videos, webinares, guides, case studies) throughout the customer journey
✅ Growing and engaging the customer community, fostering recommendations, and managing the ambassador program
✅ Collaborating with product, customer, go-to-market, marketing, and leadership teams to ensure content aligns with product offerings
✅ Strategically developing and optimizing Doctolib's content library for efficiency and relevance
✅ Managing project timelines, budgets, and tracking results to ensure successful campaign execution
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field
Experience: At least 3 years of experience in B2B SaaS marketing, with a focus on content marketing, customer communication, and community management
Required Skills:
- Expertise in content marketing, customer communication, and community management
- Strong analytical skills and data-driven decision-making
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Fluency in German and English
Preferred Skills:
- Experience in the health or tech industry
- Experience with ambassador or community programs in a B2B context
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with experience in the health or tech industry may have a competitive edge, but a strong background in B2B SaaS marketing is the primary requirement.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for mid-senior level marketing roles in Berlin)
Benefits:
- Health insurance with additional benefits
- Quarterly bonus and competitive salary package
- 28 vacation days, plus an additional day for each full calendar year
- Doctolib Parent Care Program, including extra parental leave
- Solidarity Days: 2 days per year to support charitable organizations in healthcare
- Mental wellbeing support through access to coaches and psychologists
- Flexible working hours and hybrid work arrangement
- Flexibility Days: 10 days per year to work from abroad
- Public transport cost reimbursement or company car (for field sales)
- Meal budget and healthy snacks in the office
- Sponsored sports program with Urban Sports Club
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib is a leading digital health company, specializing in online appointments and telehealth solutions. They operate in the competitive and rapidly evolving healthcare technology sector.
Company Size: Doctolib is a mid-sized company with around 3,300 employees, providing a dynamic and collaborative work environment.
Founded: Doctolib was founded in 2013 and has since grown to become a major player in the digital health landscape, with offices in France, Germany, and Italy.
Company Description:
- Doctolib's mission is to improve the health of all by connecting patients and healthcare professionals through innovative technology solutions
- The company offers a comprehensive suite of digital health services, including online appointment scheduling, teleconsultation, and patient engagement tools
- Doctolib is committed to fostering a diverse and inclusive work environment, with a strong focus on employee wellbeing and work-life balance
Company Specialties:
- Telehealth
- Online appointments
- Healthcare technology
- Patient engagement
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation, collaboration, and employee wellbeing makes it an attractive employer in the digital health sector.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Team Manager and collaborates with various cross-functional teams, including product, customer, go-to-market, and marketing teams
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The role is based in Berlin, with the option to work remotely up to 2 days per week
Growth Opportunities:
- Progression to a leadership role within the marketing department
- Expansion into new markets or product lines within the digital health sector
- Broadening of skills and expertise through collaboration with cross-functional teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital health marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee wellbeing and comfort
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
- Berlin offers a rich cultural scene, with numerous museums, galleries, and entertainment options
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely up to 2 days per week
ASSUMPTION: Berlin's dynamic tech industry and high quality of life make it an attractive location for digital health professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening with the Talent Partner
- Interview with the Team Manager
- Case study interview to assess content creation and strategy skills
- Final interview with the hiring manager
- Reference check
Key Assessment Areas:
- Content creation and strategy skills
- Analytical and data-driven decision-making
- Project management and organizational skills
- Cultural fit and alignment with Doctolib's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your content creation and marketing efforts
- Research Doctolib's mission, values, and culture to demonstrate your alignment and enthusiasm for the company
- Follow up with the hiring team within a week after your final interview to express your continued interest in the role
ATS Keywords: Content Marketing, B2B SaaS, Community Management, Customer Communication, Project Management, Data-Driven Decision Making, Hybrid Work, Berlin
ASSUMPTION: Doctolib's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Content creation and project management tools (e.g., Asana, Trello)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and wellbeing of patients
- Innovative: Continuously seek new solutions and improvements
- Collaborative: Work together to achieve common goals and learn from one another
- Responsible: Act with integrity and take ownership of our actions
Work Style:
- Data-driven: Use data and analytics to inform decision-making and measure success
- Adaptable: Embrace change and pivot as needed to achieve our goals
- Results-oriented: Focus on delivering meaningful outcomes and impact
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope? How did you handle it, and what was the outcome?
- How do you approach setting and tracking key performance indicators (KPIs) for your content marketing campaigns? Can you provide an example?
ASSUMPTION: Doctolib places a strong emphasis on cultural fit and alignment with the company's values, making self-assessment and reflection on these aspects crucial for successful candidates.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may necessitate adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
- Berlin's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a proactive approach to talent management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content creation and community management, with a strong emphasis on data-driven decision-making and project management
- In the digital health sector, content marketing plays a crucial role in patient education, engagement, and retention, making this role particularly impactful
- Career progression in this role may lead to leadership positions within the marketing department or broader digital health organizations
ASSUMPTION: This role offers unique opportunities for growth and impact within the digital health sector, with a strong focus on content marketing and community management.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, videos, webinars, and case studies
- Managing a community growth campaign, including targeted outreach, engagement initiatives, and ambassador program development
- Optimizing Doctolib's content library for efficiency and relevance, including the creation of modular content and the implementation of a content management system
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives associated with this role, highlighting the opportunity for creative and strategic content development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Doctolib support the professional development and growth of its marketing team members?
- Can you provide an example of a successful content marketing campaign at Doctolib, and what made it particularly effective?
- How does Doctolib approach collaboration and knowledge-sharing between its various offices and teams?
- What are the most significant challenges facing the digital health industry, and how is Doctolib positioned to address them?
ASSUMPTION: These interview questions are designed to provide insight into Doctolib's organizational structure, culture, and approach to content marketing, as well as the broader digital health landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://boards.greenhouse.io/doctolib/jobs/6500358003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your content creation and marketing efforts
- Research Doctolib's mission, values, and culture to demonstrate your alignment and enthusiasm for the company
- Follow up with the hiring team within a week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
