📌 Core Information
🔹 Job Title: Senior Customer Content Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Berlin-based)
🚀 Job Overview
Key aspects of this role include:
- Developing product- and user-centered content and campaigns for the B2B community
- Enhancing customer engagement, expertise, and community growth
- Collaborating with cross-functional teams to ensure high-quality content delivery
- Managing community growth and ambassador programs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to create engaging content and manage community growth.
📋 Key Responsibilities
✅ Develop and manage content in various formats (articles, videos, webinars, guides, testimonials) to improve product usage and customer success
✅ Grow and engage the customer community, foster recommendations, and manage the botschafterprogramm
✅ Collaborate with product, customer, go-to-market, marketing, and leadership teams to ensure content aligns with product features and customer needs
✅ Strategically develop and optimize the content library for efficiency and relevance
✅ Manage project timelines, budgets, and results to ensure timely and effective content delivery
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Degree in communications, marketing, or a related field
Experience: At least 3 years of experience in B2B SaaS marketing, with a focus on content marketing, customer communication, and community management
Required Skills:
- Expertise in content marketing, customer communication, and community management
- Strong analytical skills and data-driven decision-making
- Excellent project management skills
- Fluency in German and English
Preferred Skills:
- Experience in the health sector or customer education/engagement
- Experience with ambassador or community programs in the B2B space
ASSUMPTION: Candidates with experience in the health sector or customer education/engagement may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated based on market research and company size)
Benefits:
- Operating health insurance with excellent additional benefits
- Quarterly bonus and competitive salary package
- 28 vacation days plus an additional day for each full calendar year
- Doctolib Parent Care Program, including extra parental leave
- Solidarity Days: 2 days per year to support charitable organizations in healthcare
- Mental wellbeing support through access to coaches and psychologists
- Flexible working hours and hybrid work arrangement
- Flexibility Days: 10 days per year to work from abroad
- Public transport cost reimbursement or company car (for field sales only)
- Meal budget and healthy snacks in the office
- Sponsored sports program with Urban Sports Club
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on healthcare technology and telehealth
Company Size: Mid-sized (1,001-5,000 employees), offering a dynamic and collaborative work environment
Founded: 2013, with headquarters in Levallois-Perret, France
Company Description:
- Doctolib's mission is to improve the health of all by building the healthcare system we all dream of
- They empower healthcare professionals and enable them to have a better work-life balance
- Doctolib helps people to be healthier and have faster, easier access to care
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- Scale-Up
- E-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a fast-growing, innovative company with a strong focus on employee wellbeing and work-life balance.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression
Reporting Structure: This role reports directly to the team manager and collaborates with various cross-functional teams
Work Arrangement: Hybrid, with a mix of remote work and on-site collaboration in the Berlin office
Growth Opportunities:
- Potential career advancement within the marketing department or other areas of the business
- Opportunities to work on diverse projects and gain experience in different aspects of content marketing
- Chances to develop leadership and mentoring skills by managing junior team members or interns
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in content marketing or related fields.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Berlin, Germany
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The Berlin office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- 45-minute interview with the talent partner
- 45-minute interview with the team manager
- 90-minute case study interview
- 30-minute final interview
- At least one reference check
Key Assessment Areas:
- Content creation and strategy skills
- Community management and engagement
- Project management and organizational skills
- Cultural fit and alignment with Doctolib's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content marketing work and community management initiatives
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm
ATS Keywords: Content Marketing, Community Management, Project Management, B2B Marketing, Customer Communication, Digital Content Creation, Customer Engagement, Health Sector Experience, Customer Education, Ambassador Programs
ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit, with a focus on your ability to create engaging content and manage community growth.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and teams you work with.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and wellbeing of our users
- Innovative: Continuously seek new solutions and improvements
- Trustworthy: Build strong, lasting relationships based on integrity and transparency
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Agile: Adapt quickly to changing circumstances and prioritize efficiently
- Data-driven: Make informed decisions based on data and analytics
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt quickly to a changing situation or project scope. How did you prioritize effectively in this scenario?
- How do you approach data-driven decision-making, and can you provide an example of a successful data-driven initiative you've led?
ASSUMPTION: Doctolib values candidates who are patient-centric, innovative, trustworthy, collaborative, agile, and data-driven, with a strong focus on cultural fit and alignment with their mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative and analytical tasks effectively
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders with varying priorities and expectations
ASSUMPTION: This role may present challenges related to project management, balancing multiple tasks, and working effectively with diverse teams.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content creation and community management for a B2B audience
- Content marketing roles in other industries may have different target audiences, content formats, and marketing channels
- Career progression in content marketing may involve moving into leadership or specialized roles, such as content strategy or content operations
ASSUMPTION: This role is unique in its focus on B2B content marketing and community management, offering a distinct career path within the marketing field.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, webinars, and customer testimonials
- Managing a community growth campaign, including social media engagement, email marketing, and event planning
- Creating and optimizing a customer onboarding series to improve product adoption and customer success
ASSUMPTION: These sample projects illustrate the range of content marketing and community management tasks you may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does Doctolib support the professional development and growth of its employees?
- What are the most significant challenges facing the content marketing team currently, and how can this role help address them?
- How does Doctolib measure the success of its content marketing and community management initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content marketing work and community management initiatives
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
