Senior Customer Marketing Manager

📌 Core Information

🔹 Job Title: Senior Customer Marketing Manager

🔹 Company: Fieldguide

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to expand the customer base and grow existing customer business.
• Focusing on increasing customer retention and engagement, nurturing customer advocates, and enhancing overall customer satisfaction.
• Collaborating with cross-functional teams, including product marketing and customer success, to align on customer goals and outcomes.
• Serving as a liaison between customers and the product team to relay customer insights and suggestions.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of customer retention strategies to drive success.

📋 Key Responsibilities

✅ Creating content, resources, and lead programs to help drive customer expansions.

✅ Developing and executing strategies to increase customer retention and engagement, working closely with the customer success team.

✅ Collaborating with product marketing to create resources that help customers maximize the value of the product.

✅ Serving as a liaison between customers and the product team to relay customer insights and suggestions.

✅ Creating, launching, and managing Customer Advisory Boards (CAB).

✅ Creating and managing customer loyalty programs, customer reference and testimonial programs, and executing strategies to foster a sense of community among customers.

✅ Managing and growing online customer communities, collaborating closely with Customer Success (CS) leaders.

✅ Creating case studies and success stories showcasing customer experiences and managing educational content, such as tutorials, webinars, and product training sessions.

✅ Tracking and reporting on key customer marketing metrics, such as customer satisfaction, Net Promoter Score, and customer lifetime value.

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 6+ years of experience in a customer marketing role within a fast-growing B2B technology company.

Required Skills:

• Strong understanding of customer retention strategies and customer relationship management.
• Excellent communication and interpersonal skills.
• Proficiency in using customer feedback tools and analytics platforms.
• Ability to create compelling content and manage multiple projects simultaneously.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with the audit and advisory industry.

ASSUMPTION: Candidates with experience in B2B technology companies and a proven track record in customer marketing are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $165,000 per year (Based on industry standards for a Senior Customer Marketing Manager role in San Francisco, CA)

Benefits:

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Fieldguide operates in the Software Development industry, focusing on compliance software and workflow automation for audit and advisory firms.

Company Size: Fieldguide is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Fieldguide was founded in 2020, making it a relatively young and innovative company.

Company Description:

• Fieldguide is a values-based company that builds software for audit and advisory practitioners to automate and streamline their work.
• The company aims to establish a new state of trust for global commerce and capital markets by focusing on cybersecurity, privacy, and ESG (Environmental, Social, Governance) assurance.
• Fieldguide is based in San Francisco, CA, but operates as a remote-first company, enabling employees to do their best work from anywhere.

Company Specialties:

• Compliance Software
• Compliance Audit & Advisory
• Audit Engagement Software
• Workflow Automation & Artificial Intelligence
• Enterprise Cloud
• Real-Time Collaboration
• Risk Management
• Compliance Standards
• Regulatory Standards
• Cybersecurity
• Information Security
• Information Technology

Company Website: http://www.fieldguide.io

ASSUMPTION: Fieldguide's focus on innovation and technology makes it an attractive place for candidates interested in growing with a cutting-edge company.

📊 Role Analysis

Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's growth.

Reporting Structure: The Senior Customer Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate closely with cross-functional teams, including product marketing and customer success.

Work Arrangement: This role is remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Fieldguide continues to grow, there will be opportunities for the Senior Customer Marketing Manager to take on additional responsibilities and advance their career within the company.
• The company's focus on innovation and technology creates an environment where employees can learn and develop new skills.
• Fieldguide's remote work environment enables employees to work from anywhere, providing flexibility for personal growth and development.

ASSUMPTION: The Senior Customer Marketing Manager will have ample opportunities to grow both personally and professionally within Fieldguide.

🌍 Location & Work Environment

Office Type: Remote (Solely)

Office Location(s): San Francisco, CA (Remote work environment)

Geographic Context:

• San Francisco is a vibrant and diverse city with a thriving tech industry, providing ample opportunities for professional growth and networking.
• The city offers a wide range of cultural attractions, including museums, art galleries, and music venues, as well as numerous outdoor activities and recreational opportunities.
• San Francisco's mild Mediterranean climate makes it an enjoyable place to live and work year-round.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work environment at Fieldguide provides employees with the flexibility to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the cross-functional team
• Final interview with the Chief Marketing Officer (CMO)
• Background check and reference check

Key Assessment Areas:

• Customer marketing strategies and tactics
• Communication and interpersonal skills
• Analytical skills and data-driven mindset
• Project management skills and ability to manage multiple projects simultaneously
• Alignment with Fieldguide's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your customer marketing experience and skills, as well as any relevant industry experience.
• Prepare examples of customer retention strategies and campaigns you've implemented in previous roles.
• Research Fieldguide's company values and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Customer Marketing, Customer Retention, Customer Relationship Management, Marketing Strategy, Marketing Tactics, Project Management, Analytics, Data-Driven, Customer Satisfaction, Net Promoter Score, Customer Lifetime Value

ASSUMPTION: Fieldguide's interview process is designed to assess candidates' skills and cultural fit, ensuring they are the best fit for the company and the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Customer feedback tools (e.g., SurveyMonkey, Typeform, Net Promoter Score tools)
• Analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Senior Customer Marketing Manager will be expected to have proficiency in using marketing automation tools, CRM systems, and customer feedback tools, as well as a strong understanding of analytics platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - ​​Deliver happiness & 11 star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement
• Results-driven and data-informed
• Committed to fostering an inclusive and diverse work environment

Self-Assessment Questions:

• Do you align with Fieldguide's values, particularly 'Fearless' and 'Fast'?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a proven track record of driving customer retention and engagement in a B2B technology company?
• Are you committed to fostering an inclusive and diverse work environment?

ASSUMPTION: Fieldguide's values-driven culture is a critical aspect of the company's success, and candidates who align with these values are most likely to thrive in the organization.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing workloads effectively.
• Balancing the needs of various stakeholders, including customers, the product team, and the marketing team.
• Keeping up with the fast-paced and dynamic nature of Fieldguide's growth and evolution.
• Adapting to changes in the company's priorities and strategies as it continues to grow and expand.

ASSUMPTION: The Senior Customer Marketing Manager will need to be highly organized, adaptable, and able to manage multiple priorities effectively to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Senior Customer Marketing Manager roles, this position offers a unique opportunity to work in a fast-growing, innovative company focused on the audit and advisory industry.
• Fieldguide's focus on technology and automation sets it apart from more traditional customer marketing roles, providing a more dynamic and challenging work environment.
• Career progression in this role may involve moving into a leadership or executive position within the company, as Fieldguide continues to grow and expand.

ASSUMPTION: Candidates interested in working for a cutting-edge, innovative company in the technology sector are most likely to find this role appealing and well-suited to their career goals.

📝 Sample Projects

• Developing and executing a customer retention campaign that increases customer satisfaction and reduces churn by 20%.
• Creating a customer reference program that generates a 30% increase in customer testimonials and case studies, showcasing the company's success in driving customer value.
• Launching a customer loyalty program that improves customer engagement and increases customer lifetime value by 15%.

ASSUMPTION: These sample projects demonstrate the types of initiatives the Senior Customer Marketing Manager will be expected to develop and execute to drive customer success and growth at Fieldguide.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategy for growing the customer base and expanding into new markets?
• How does the customer success team collaborate with the marketing team to ensure customer goals and outcomes are aligned?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fieldguide support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's growth strategy, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your customer marketing experience and skills, as well as any relevant industry experience.
• Prepare examples of customer retention strategies and campaigns you've implemented in previous roles.
• Research Fieldguide's company values and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.