Senior Customer Marketing Manager

📌 Core Information

🔹 Job Title: Senior Customer Marketing Manager

🔹 Company: Harness

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: 🌟 Customer Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote Solely with occasional travel

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Building and scaling innovative customer marketing programs.
• Creating and sharing engaging customer stories across various channels.
• Collaborating closely with sales and marketing teams.
• Leading customer advocacy initiatives to enhance brand credibility.

ASSUMPTION: This role is expected to drive substantial customer engagement through innovative storytelling and market analysis, developing initiatives that align with Harness's rapid growth goals.

📋 Key Responsibilities

✅ Develop and scale customer marketing programs focused on activation, engagement, and advocacy to drive brand awareness and revenue growth.

✅ Identify, craft, and deliver compelling customer stories and rich content across multiple channels and formats, including blogs, case studies, videos, webinars, and speaking engagements.

✅ Collaborate closely with sales and customer success teams to identify, nurture, and leverage customer advocates willing to participate in marketing initiatives.

✅ Coordinate customer engagement and storytelling initiatives at events, webinars, and conferences—sourcing speakers, organizing meetups, and preparing customers for impactful presentations.

✅ Manage third-party validation programs to support product announcements, analyst engagements, and press opportunities, ensuring robust customer participation.

✅ Execute impactful customer review and rating programs on G2 and Gartner Peer Insights platforms to boost customer engagement and brand credibility.

✅ Lead the management of our Customer Advisory Board community, fostering a continuous feedback loop that provides insights to internal teams and enhances the customer experience.

✅ Maintain a comprehensive and updated database of customer references to support cross-functional sales, marketing, and customer success initiatives.

ASSUMPTION: The highlighted responsibilities indicate a focus on customer-centric initiatives and content creation to enhance brand perception and drive market penetration.

🎯 Required Qualifications

Education: Not explicitly stated; presumably a relevant degree in Marketing, Business, or a related field.

Experience: 7+ years of proven experience in customer marketing, customer advocacy, or related roles, ideally within the technology or DevOps industry.

Required Skills:

• Exceptional relationship-building skills with proven experience engaging enterprise customers.
• Creative storytelling with outstanding verbal and written communication skills.
• Strong project management capabilities.

Preferred Skills:

• Experience in engaging senior leadership and executive levels.
• Proven track record in developing customer advocacy and reference programs.

ASSUMPTION: Preferred skills suggest advanced proficiency in managing high-stakes customer relationships and driving alignment across diverse teams are desirable.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 annually (including a commission/variable component based on performance, plus equity and benefits)

Benefits:

• Comprehensive healthcare benefits
• Flexible Time Off and Parental Leave
• Monthly internet reimbursement
• Flexible work schedule
• Employee Assistance Program (EAP)
• Team building events

Working Hours: 40 hours per week with flexibility for occasional travel.

ASSUMPTION: The compensation package offers competitive benefits typical for senior marketing roles in tech companies, highlighting flexibility and comprehensive support for work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on optimizing the software delivery lifecycle.

Company Size: 501-1,000 employees - indicative of a dynamic and agile environment often associated with a scale-up phase.

Founded: 2017, quickly establishing a name in the software asset management arena.

Company Description:

• Disruptive innovation in software delivery with a comprehensive platform.
• A comprehensive suite for every aspect of the software delivery process.
• Technology that empowers developers by simplifying complex workflows.

Company Specialties: Software Delivery Simplification, Leveraging AI/ML in Software Processes.

Company Website: http://www.harness.io

ASSUMPTION: Harness is likely to continuously invest in cutting-edge technology due to its rapid growth trajectory and backing by prominent financial partners.

📊 Role Analysis

Career Level: Senior management role suitable for experienced professionals looking to impact business growth through customer engagement strategies.

Reporting Structure: Likely reports to Senior Marketing Leadership with potential dotted lines to Sales and Customer Success departments.

Work Arrangement: Remote work with occasional on-site engagements, allowing for flexibility in managing work-life balance.

Growth Opportunities:

• Influencing the strategic direction of customer marketing initiatives.
• Opportunities for cross-functional leadership and collaboration.
• Possibility of scaling customer advocacy and engaging in high-level industry events.

ASSUMPTION: The role provides substantial latitude for professional growth, particularly in strategic and content leadership, within a high-impact tech environment.

🌍 Location & Work Environment

Office Type: On-site initially with a strong emphasis on remote capabilities for convenience.

Office Location(s): Primarily based in San Francisco, California.

Geographic Context:

• Access to one of the world’s most vibrant tech scenes in San Francisco.
• Proximity to top-tier tech events and networking opportunities.
• Competitive salary benchmarks due to geographical tech landscape.

Work Schedule: Normal business hours with the flexibility of remote working.

ASSUMPTION: The San Francisco location offers robust networking advantages and easier access to high-profile industry events, although high cost of living might be a consideration.

💼 Interview & Application Insights

Typical Process:

• Initial application via Harness careers page.
• Preliminary interviews or screenings with HR representatives.
• Technical and marketing skill assessments.
• Final interview stages with senior leadership.

Key Assessment Areas:

• Expertise in customer engagement strategy formulation.
• Experience in storytelling and advocacy program execution.
• Ability to collaborate across departments effectively.

Application Tips:

• Highlight experience with enterprise-level customers.
• Showcase creativity in storytelling and content creation.
• Detail project management skills with examples.

ATS Keywords: Customer Marketing, Customer Advocacy, Storytelling, Project Management, Collaboration, Content Creation.

ASSUMPTION: The application process likely prioritizes candidates with proven results in scaling customer engagement initiatives within tech environments.

🛠️ Tools & Technologies

• Customer relationship management platforms like Salesforce.
• Content creation tools for multimedia formats.
• Analytics tools for measuring program success.

ASSUMPTION: Familiarity with industry-standard customer engagement tools is vital for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in software delivery.
• Commitment to improving developer experiences.
• Emphasis on collaborative problem-solving.

Work Style:

• Focus on results-driven initiatives.
• Collaborative and cross-functional teamwork.
• Empowerment in leadership roles.

Self-Assessment Questions:

• How do you tailor storytelling to different customer segments?
• What techniques have you used to scale customer advocacy programs?
• How do you prioritize projects in a fast-paced environment?

ASSUMPTION: The company's culture likely promotes autonomy and innovation, expecting employees to drive forward novel ideas in customer engagement.

⚠️ Potential Challenges

• Balancing multiple customer engagement initiatives simultaneously.
• Adapting to rapidly changing tech landscapes.
• Managing remote collaboration effectively with cross-functional teams.
• Ensuring continuity in customer advocacy strategies.

ASSUMPTION: Candidates should be prepared for a dynamic and fast-moving environment that requires constant adaptation and strategic foresight.

📈 Similar Roles Comparison

• Similar roles in other tech companies may offer fewer remote work opportunities.
• Comparable positions might not provide as extensive cross-department collaboration.
• Harness's focus on rapid growth might mean more dynamic and fast-paced project scopes.

ASSUMPTION: The unique market position and focus on cutting-edge solutions set this role apart from more traditional marketing positions in slower-moving companies.

📝 Sample Projects

• Developing cross-channel customer success case studies.
• Implementation of an advocacy video series for product launches.
• Organizing customer-centric events integrating full-scale storytelling immersion.

ASSUMPTION: Expected projects focus on multifaceted content creation aimed at enhancing the brand narrative and establishing customer loyalty.

❓ Key Questions to Ask During Interview

• How does Harness measure the success of customer advocacy programs?
• What is the strategic vision for customer marketing at Harness?
• Can you describe how this role collaborates with product development teams?
• What are the growth opportunities within the customer marketing team?
• How does the company support remote employees in achieving their goals?

ASSUMPTION: These questions help evaluate alignment with company objectives and priorities, alongside the opportunities for professional development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume reflects relevant experience and skills highlighted in the job description.
• Prepare to provide examples of past work that align with the role’s responsibilities.
• Be ready for a series of interviews, potentially including video conferencing.
• Follow up with a thank you email post-interview reiterating interest and fit for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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