📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Haleon
🔹 Location: London Bankside, UK
🔹 Job Type: Full-Time
🔹 Category: Consumer Health
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading customer marketing engagement strategy for a specific retailer
- Developing and implementing multi-channel shopper plans
- Collaborating with internal and external stakeholders to drive impactful campaigns
- Managing shopper marketing spend to deliver ROI
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build effective relationships with both internal and external partners.
📋 Key Responsibilities
✅ Leading the overarching customer marketing engagement strategy aligned to a specific retailer
✅ Developing and implementing multi-channel activation strategies for Haleon Healthcare brands
✅ Leading strategic retailer campaigns that deliver for both the retailer and Haleon
✅ Efficient management of shopper marketing spend across brand and retailer to deliver brand sales, share, profit, and gm%
✅ Evaluating shopper/retailer activation to ensure efficient and continuous improvement, delivering ROI to the business
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in trade marketing, shopper execution, and delivering shopper activations
Required Skills:
- Experience working with trade marketing and shopper execution
- Experience in collaborating on retailer-led and partnership campaigns
- Strong project management and cross-functional working abilities
- Sound data analysis and commercial understanding
Preferred Skills:
- Experience in creating and executing shopper activations and partnering with external creative and media agencies
ASSUMPTION: A strong understanding of the consumer health industry and retailer landscape is beneficial for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Agile working culture with opportunities for flexibility
- Inclusive environment celebrating unique perspectives
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Health. Haleon is a world-leading consumer health company with a portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
Company Size: 10,001+ employees. Haleon offers a large, diverse work environment with opportunities for growth and collaboration.
Founded: 2022. Haleon was founded following the spin-off of GSK's consumer health business.
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join it
- It improves everyday health for billions of people through its global portfolio of category-leading brands
- Haleon combines deep human understanding and trusted science to create innovative health solutions
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for individuals passionate about improving everyday health.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career growth within the marketing function.
Reporting Structure: This role reports directly to the Head of Customer Marketing and works closely with brand managers, sales managers, and shopper managers.
Work Arrangement: On-site, with an agile working culture that offers opportunities for flexibility.
Growth Opportunities:
- Progression to a Head of Customer Marketing role within Haleon or other consumer health companies
- Expansion into global marketing or brand management roles
- Development of leadership and strategic planning skills
ASSUMPTION: This role provides a strong foundation for a career in consumer health marketing, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in London Bankside
Office Location(s): London Bankside, UK
Geographic Context:
- London Bankside is a vibrant, multicultural neighborhood in central London
- It offers easy access to public transportation, shopping, dining, and entertainment options
- The office is located near the River Thames, providing scenic views and nearby green spaces
Work Schedule: Full-time, typically Monday to Friday, with opportunities for flexible working arrangements
ASSUMPTION: The London Bankside location offers a dynamic work environment with easy access to amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and a panel of stakeholders
- Final interview with the Head of Customer Marketing
Key Assessment Areas:
- Strategic thinking and planning skills
- Cross-functional collaboration and stakeholder management
- Data analysis and commercial acumen
- Cultural fit and alignment with Haleon's values
Application Tips:
- Highlight relevant experience in trade marketing, shopper execution, and retailer campaigns
- Demonstrate strong project management and cross-functional working abilities
- Showcase your understanding of the consumer health industry and retailer landscape
- Tailor your resume and cover letter to emphasize your fit for the role and company
ATS Keywords: Trade Marketing, Shopper Execution, Retailer Campaigns, Shopper Activations, Project Management, Cross-Functional Collaboration, Data Analysis, Commercial Understanding
ASSUMPTION: Haleon's application process is designed to assess candidates' strategic thinking, collaboration skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Creative and media agency collaboration tools (e.g., Adobe Creative Cloud, Google Workspace)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, with the opportunity to develop skills in data analysis and creative collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and collaborative culture
- Agile and innovative mindset
Work Style:
- Strategic and data-driven approach
- Cross-functional collaboration and stakeholder management
- Agile working culture with opportunities for flexibility
Self-Assessment Questions:
- How do you demonstrate Haleon's commitment to better everyday health with humanity in your work?
- Can you provide an example of a time when you successfully collaborated with multiple stakeholders to deliver a project?
- How do you approach balancing strategic planning with agile execution in your work?
ASSUMPTION: Haleon's culture emphasizes inclusivity, collaboration, and agility, making it an attractive employer for individuals who thrive in dynamic, diverse environments.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic planning with day-to-day execution
- Adapting to a fast-paced, evolving work environment
- Navigating a large, diverse organization with opportunities for growth and career development
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Shopper Marketing Manager or Senior Retail Marketing Manager in the consumer health or consumer goods industries
- It differs from these roles in its focus on customer marketing engagement strategy and retailer-specific activation plans
- Career progression may involve moving into a Head of Customer Marketing role or expanding into global marketing or brand management functions
ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and retailer-specific activation, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and implementing a multi-channel shopper activation plan for a specific retailer to drive brand engagement and sales
- Collaborating with internal and external stakeholders to create a strategic retailer campaign that delivers for both the retailer and Haleon
- Evaluating shopper/retailer activation to ensure efficient and continuous improvement, delivering ROI to the business
ASSUMPTION: These projects demonstrate the strategic, collaborative, and data-driven nature of the role, highlighting the opportunity to make a significant impact on Haleon's business.
❓ Key Questions to Ask During Interview
- How does this role contribute to Haleon's overall strategy and mission to improve everyday health with humanity?
- Can you describe the team structure and how this role fits within it?
- How does Haleon support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Haleon foster an inclusive and collaborative work environment?
ASSUMPTION: These questions help assess the role's strategic importance, team dynamics, career growth opportunities, onboarding process, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and fit for the role and company
- Prepare examples of your strategic thinking, cross-functional collaboration, and data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
