Senior Data Analyst, Growth and Lifecycle Marketing

📌 Core Information

🔹 Job Title: Senior Data Analyst, Growth and Lifecycle Marketing

🔹 Company: Visana Health

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Data & Analytics

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic partnership with Product and Growth Marketing teams
• End-to-end marketing and product analytics
• Source attribution, funnel performance, and lifecycle analytics
• Cross-platform data integration and insights
• Automation of data processes and reporting infrastructure

ASSUMPTION: This role requires a strong background in marketing analytics, with a focus on growth and lifecycle marketing. The ideal candidate will have experience working with multiple data sources and tools to drive data-driven decision-making.

📋 Key Responsibilities

✅ Source Attribution & Tracking: Implement and maintain UTM best practices, develop attribution models, collaborate with marketing and product teams, and ensure accurate campaign tracking and tagging.

✅ Conversion Funnel & User Journey Analysis: Lead analysis of marketing, sales, and product funnels, identify friction points, and conduct cohort and retention analyses.

✅ Cross-Platform Data Integration & Insights: Integrate data from various tools, build and maintain core dashboards, and develop standardized reporting frameworks for key KPIs.

✅ Automation & Data Process Optimization: Support the implementation of secure, automated data transfers, ensure data accuracy, identify automation opportunities, and build scalable self-serve analytics.

✅ Lifecycle Marketing & Campaign Analytics: Partner with lifecycle marketers to build dashboards, optimize multi-touch campaigns, and improve conversion rates.

✅ Strategic & Ad-hoc Analysis: Conduct ad-hoc analyses, deliver data-driven recommendations, and inform budget allocation, channel strategy, and campaign performance.

ASSUMPTION: This role requires a high level of independence and initiative, as the Senior Data Analyst will be expected to identify and pursue opportunities to improve data processes and drive business impact.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, or a similar quantitative discipline) or equivalent experience.

Experience: 3-8+ years of experience in Marketing Analytics, Data Analytics, or related roles, with a focus on Growth and Lifecycle Marketing and event tracking instrumentation.

Required Skills:

• Strong experience with marketing attribution modeling and web analytics
• Hands-on experience with data visualization tools like Mixpanel and Lightdash
• Proficiency in SQL; experience with dbt and data warehouses (e.g., Snowflake, BigQuery) is a plus
• Strong understanding of UTM tracking, campaign tagging, and best practices for digital attribution
• Experience in data integration and ETL/ELT processes
• Excellent analytical, problem-solving, and communication skills
• Ability to translate complex data into actionable insights for non-technical stakeholders
• Self-starter with strong project management skills and attention to detail

Preferred Skills:

• Experience in B2C or B2B2C marketing environments
• Experience working in high-growth startup environments
• Familiarity with Webflow and Rudderstack
• Experience with HIPAA regulations and medical compliance policies

ASSUMPTION: Candidates with experience in the healthcare industry or working with sensitive patient data may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Data Analyst role with 5-10 years of experience in the United States)

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• HSAs & FSAs
• 401(k)

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically focused on women's health and wellness

Company Size: Small (11-50 employees) – This means the company is agile and may offer more opportunities for growth and impact

Founded: 2019 – Visana Health is a relatively new company with a strong focus on innovation and disruption in the women's health space

Company Description:

• Visana Health is the world's most comprehensive virtual women's health clinic, providing longitudinal medical care and integrated whole-person support for every phase of a woman's life
• The company focuses on preventive care, urgent care, and complex gynecology care, setting it apart from other women's health companies that primarily focus on fertility and maternity
• Visana Health partners with leading health plans and self-funded employers to provide value-based care and improve patient outcomes

Company Specialties:

• Virtual women's health clinic
• Longitudinal medical care
• Integrated whole-person support
• Preventive care, urgent care, and complex gynecology care
• Partnerships with health plans and employers

Company Website: https://www.visanahealth.com/

ASSUMPTION: Visana Health's focus on women's health and wellness, along with its innovative approach to care, makes it an attractive company for candidates passionate about improving women's health outcomes.

📊 Role Analysis

Career Level: Senior – This role is suited for experienced data analysts looking to take on a strategic and impactful position within a growing company

Reporting Structure: The Senior Data Analyst will report directly to the Senior Director, Data & Analytics and collaborate closely with Product and Growth Marketing teams

Work Arrangement: Remote OK – This role can be performed remotely, offering flexibility and the opportunity to work from anywhere in the United States

Growth Opportunities:

• As a senior role, this position offers opportunities for career advancement within the data and analytics team or across other departments within the company
• The company's rapid growth and expansion present opportunities for increased responsibility and impact
• Visana Health's focus on innovation and disruption in the women's health space may lead to unique growth opportunities as the company continues to evolve

ASSUMPTION: This role provides an excellent opportunity for experienced data analysts to make a significant impact on a growing company in the women's health space.

🌍 Location & Work Environment

Office Type: Remote – This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance

Office Location(s): United States (Remote) – The company is headquartered in Minneapolis, MN, but this role can be performed from anywhere in the United States

Geographic Context:

• The United States has a diverse and expansive healthcare market, offering opportunities for growth and innovation in the women's health space
• The remote nature of this role allows for greater flexibility in work arrangements and the ability to work from anywhere in the country
• Visana Health's partnerships with leading health plans and self-funded employers provide access to a wide range of patients and opportunities for impact

Work Schedule: Full-time (40 hours per week) with flexible scheduling – This role offers a flexible work schedule, allowing for a better work-life balance

ASSUMPTION: The remote nature of this role and the company's focus on women's health make it an attractive opportunity for experienced data analysts looking for flexibility and impact in their careers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the data and analytics team

Key Assessment Areas:

• Technical skills and experience with data visualization tools, SQL, and ETL processes
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Visana Health's mission and values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics, growth marketing, and lifecycle marketing
• Tailor your resume and cover letter to emphasize your skills and experience with the required tools and technologies
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Visana Health and be prepared to discuss your alignment with the company's mission and values

ATS Keywords: Marketing Analytics, Data Visualization, SQL, ETL, Growth Marketing, Lifecycle Marketing, Attribution Modeling, Web Analytics, Mixpanel, Lightdash

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Visana Health's mission and values.

🛠️ Tools & Technologies

• Data visualization tools: Mixpanel, Lightdash
• Database and data warehousing: SQL, dbt, Snowflake, BigQuery
• ETL/ELT processes
• Marketing automation platforms: ActiveCampaign, Intercom
• Campaign tracking and tagging: UTM, Google Analytics
• Product event tracking: Rudderstack, Webflow

ASSUMPTION: The tools and technologies listed are not exhaustive and may evolve as the company grows and changes.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Innovation and disruption
• Collaboration and teamwork
• Continuous learning and improvement
• Diversity, equity, and inclusion

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making and continuous improvement
• Collaborative and inclusive team environment
• Focus on innovation and disruption in the women's health space

Self-Assessment Questions:

• Do you have experience working with sensitive patient data and understanding HIPAA regulations?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative and inclusive team environment, and are you eager to contribute to a mission-driven company focused on improving women's health outcomes?

ASSUMPTION: Visana Health's focus on innovation, collaboration, and patient-centered care makes it an attractive company for candidates who are passionate about improving women's health outcomes and working in a dynamic, mission-driven environment.

⚠️ Potential Challenges

• Working with sensitive patient data and understanding HIPAA regulations may present unique challenges and require additional training and certification
• The remote nature of this role may require strong self-motivation and time management skills
• As a small and growing company, Visana Health may face challenges related to resources, infrastructure, and scalability
• The women's health industry is rapidly evolving, and the company may face challenges related to staying ahead of industry trends and competitors

ASSUMPTION: These potential challenges should be carefully considered by candidates, as they may impact the day-to-day work and long-term career prospects in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on growth and lifecycle marketing within the women's health industry, setting it apart from similar roles in other industries or companies
• The women's health industry is a rapidly growing and evolving market, with a strong focus on innovation and disruption
• As a senior role, this position offers opportunities for career advancement within the data and analytics team or across other departments within the company

ASSUMPTION: This role presents a unique opportunity for experienced data analysts to make a significant impact in the growing women's health industry and contribute to a mission-driven company focused on improving women's health outcomes.

📝 Sample Projects

• Developing and implementing a robust product event tracking strategy, including synthetic events, A/B testing, and identity backstitching
• Conducting a comprehensive analysis of the marketing, sales, and product funnel to identify friction points and optimize user journeys
• Building and maintaining core dashboards in Mixpanel and Lightdash for acquisition and re-engagement reporting, and developing standardized reporting frameworks for key marketing/product KPIs

ASSUMPTION: These sample projects are not exhaustive and may vary depending on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's data infrastructure and how this role will contribute to its evolution and improvement?
• How does the data and analytics team collaborate with other departments within the company, such as Product and Growth Marketing?
• What are the biggest challenges facing the women's health industry, and how does Visana Health plan to address them?
• How does the company support the professional development and growth of its employees, particularly within the data and analytics team?
• What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?

ASSUMPTION: These key questions are designed to help candidates better understand the company's data infrastructure, culture, and long-term growth plans, as well as the role's impact on the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics, growth marketing, and lifecycle marketing
• Prepare for the technical assessment or case study by brushing up on your data analysis and visualization skills
• Research Visana Health and be prepared to discuss your alignment with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.